Instagram is fast growing as a social media network. This visual social media platform is not only great for individuals, but also for businesses looking to promote their products and services. According to LinkedIn, Instagram is the 7th largest social media network with a user-base of 600 million per month! These numbers are huge, and […]


1. So Gareth, as a social media expert, how do you spend a typical day in social media? Are there any tools or practices that make your life easier? When it comes to social media, my day consists of various things. I curate, create and write up content for various social media networks., the main […]


Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers. Key Performance Indicators, or KPIs, are the instruments used to measure performance. These are usually compared […]


What are the biggest social media trends for the next couple of years? It’s no secret that live-streaming video has become ubiquitous. It’s not a fleeting trend – it’s here to stay. But one of the biggest trends for the next couple of years will be brands trying to figure out how to make the […]


A startup is more than an idea and a state of mind. It is a relatively young company that, after proof of concept, is focusing on growth. Scalability unconstrained by geography is the key attribute of a startup, and the key-differentiating factor from a small company. Thus, in this rush of growth, more startups do […]


Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world. We had a quick interview on emerging trends of the social media market, branding and more, and here is what he said to […]


The thirst for high-quality traffic is a common characteristic that is found in anyone running a blog these days. Blog owners often raise the question: Why are we not generating enough traffic? This is a complaint that leaves blog writers discouraged, burned out, and utterly disappointed. Without the right amount of traffic, a blog is […]


Digital influencers are well known personalities with access to large audiences/followers, who can persuade others through their reach, authenticity and credibility within a specific industry. They are social media mentors that have a remarkable affect on their loyal following opinion and behaviour, so you could benefit to your advantage. You could, for example, get them […]


Introduction Building a community on social media now is not hard. However, charities can face some troubles making the community members active and engaged with their cause, events and start donating. Social media monitoring is the key here to know what channels work best, what posting times, types of call to action and even more. […]

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