Research shows that currently there are more than 3.6 billion people use social media, and this figure is projected to increase to 4.41 billion by 2025. This makes social sites and apps highly lucrative channels for businesses to find and attract leads.

The majority of marketers name lead generation as the toughest challenge of running an online business. And with the current economic climate, the task of generating relevant leads is certainly not going to get any easier.

Engaging with Millennials can be important for brand awareness, customer acquisition and retention. According to the Pew Internet Research Center, they are set to become the most educated generation in history. They are also the generation that is most tech-savvy, having grown up in a social media world, so it’s important to know how to reach out to them in an effective way.

Are you a digital marketer, who wants to see an increase in traffic, sharing and engagement? Try targeting the millennial generation. This generation, which was born anywhere from the early 1980s to the early 2000s, currently represents the biggest portion of the working market.

Millions of consumers trust social media celebrities, like TikTok influencers, compelling to co-operate with them during the last few years. While it has become a staple of online marketing, it can be tricky to identify which social media platforms to leverage for influencer marketing since there are so many to choose from.

One of the most important things in running successful digital marketing campaigns is to be forward-thinking. That means to be aware of up-coming digital marketing trends and to align planned marketing activities with them.

"You may think it’s easier for B2C companies to use social media compared to B2B companies. But given the effectiveness of social media, I feel there is a massive scope for B2B companies to utilize it too", Shane Barker explains.

Brand monitoring is defined as an analytical process concerned with monitoring various channels on the web for gaining business insights. Though most marketers are familiar with brand monitoring, the strategies keep evolving with time.

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