11 YouTube marketing tools to build your channel

11 Youtube Marketing Tools to Build Your Channel

When it comes to watching videos, YouTube is a go-to destination for all. It contributes to 60% of

When it comes to watching videos, YouTube is a go-to destination for all. It contributes to 60% of all online video views.

With 2 billion unique YouTube users, it is the second most visited website after Google. Looking at such a large chunk of the audience, you might be convinced to create a YouTube channel. And it’s indeed a great idea! We know you are talented, and we can’t stand the wait to see your excellent content. But, it’s equally important to maintain the YouTube channels to get the maximum benefits out of it. To promote your business on YouTube, you would need some incredibly powerful YouTube marketing tools.


You all know that YouTube marketing needs massive efforts on your part. Don’t let your efforts and all the hard work go in vain. Instead, take help from the best YouTube marketing tools. They will help you attract viewers, grow your audience, and stand apart from your competitors. So, let’s start:

11 Incredibly Powerful YouTube Marketing Tools

Using the right marketing tools, you can level up your marketing game and attract massive traffic. To help you out, we are here with important YouTube marketing tools. You can employ these to create high-end content and promote your brand. So, let’s dive in:

#1 Mentionlytics

YouTube Marketing Tools - Mentionlytics

Mentionlytics Dashboard – YouTube Mentions

Mentionlytics is an amazing YouTube marketing tool that automatically gathers important insights for you. These important insights and data can assist you in developing an impactful marketing strategy for YouTube.

Interestingly, Mentionlytics also keep track of your competitors by monitoring the industry-related keywords and phrases they are using. Let’s have a look at the features this incredible tool has to offer:

  • You get valuable marketing insights, such as audience behavior, preference, sentiments, and engagement. These are needed to build a marketing strategy for your brand and promote it on YouTube.
  • You can segregate and categorize data with the help of Mentionlytics to draw meaningful conclusions. It is difficult when done manually.
  • It identifies current trends in the industry that helps you strategize some of the best campaigns.
  • Using Mentionlytics you can connect to some of the popular influencers and big YouTubers to promote your brand.
  • You can use it to discover competitors for your brand and stay ahead of the competition.

#2 VidIQ


VidIQ is a YouTube certified marketing tool that helps you promote your brand in the most unique way. Though the number of subscribers is important for many marketers, it puts you out differently before the audience. It focuses on important metrics like tags, watch-time, and social shares. Moreover, it guides you with personalized tips and tricks to grow your channel. Let’s have a look at the features it has to offer:

  • It helps you maximize your organic reach with the most searched keywords. You can include the keywords into your titles, descriptions, tags, and playlist to increase the reach.
  • You can use the audit tool to understand what’s working for your channel and whatnot. It will help you craft a better strategy for your channel.
  • With the help of VidIQ, you get access to the most important insights from the industry by tracking competitors. You get to know what your competitors are doing to rank their videos.
  • You can use the compare view tool to track the velocity of any video and draw a meaningful comparison. It will help you get real-time feedback on how well your content is performing.

#3 Agorapulse


Agorapulse is yet another great YouTube marketing tool that makes YouTube marketing easier for you. It helps you schedule your content, get important reports, and engage massive followers. Moreover, it easily finds, filters, and manages the conversation through the social inbox. Also, the functionality it offers is beyond par and the system is completely user-friendly. There are many more features it offers, let’s have a look:

  • It offers a separate social inbox to manage YouTube comments and messages that helps in easy tracking of conversation.
  • You get unlimited reports that help you determine the ROI of YouTube engagement and marketing strategy.
  • It comes with a special mechanism that tracks the followers and helps spot trolls and negative comments.
  • Also, it lets you organize and schedule your queued content by time slot and topic chosen. This feature makes it easy for you to schedule, reschedule, or upload videos in bulk.

Banner media monitoring

#4 Canva


When we talk about YouTube marketing, how can we forget Canva?

You know thumbnails and the feature images play a significant role in attracting viewers. Canva is one of the best tools that enable you to create impactful and beautiful feature images.

If you are very much into graphics, images, layouts, and concerned about the look and feel, you must go for Canva. Let’s have a look at the features you can use:

  • Using Canva you get a user-friendly solution to create your own ads with a ton of design content available for free.
  • You get numerous layouts and designs suiting every occasion
  • It comes with a drag and drop editor that helps you create beautiful images for your channel. It is also suited for customizable branding.
  • Apart from the aforementioned, you have access to tons of stock images, illustrations, social media graphics, and a library of fonts to beautify your images.

#5 TubeBuddy


If you are looking for a tool that helps you manage your YouTube channel with ease, TubeBuddy is your real buddy. Here you get a free browser extension and mobile app that help you integrate well into your channel. With TubeBuddy’s time-saving templates you can publish your videos in less time. It also ensures best practices to rank higher in search terms. Let’s understand the features it offers to optimize your YouTube content:

  • TubeBuddy lets you find high-performing keywords and most searched video topics for your channel
  • You can craft attractive and catchy titles and tags for your videos.
  • It helps you create great thumbnails for your videos and ensure best practices to drive massive traffic to your channel.
  • If you are fed up with the publishing that’s seriously time-consuming, TubeBuddy cuts the publishing time to half. This feature makes it easier for you to manage publishing time.

#6 Buzzsumo


Buzzsumo is an impressive YouTube marketing tool that lets you find high-performing content for your channel. Marketers today are so much drawn to this marketing tool to understand the content that works better for them. Interestingly, you get tons of data to hone your marketing strategy and power up your brand. Let’s see the features that help you increase your content success on YouTube:

  • Buzzsumo facilitates a deeper understanding of the YouTube algorithm and develops a smart content strategy.
  • You get to know high-performing content in your niche that may attract a massive targeted audience to your channel.
  • It identifies popular YouTube influencers to promote your brand and campaign.
  • With Buzzsumo, you can track audience comments and on-going trends in your industry. This feature will help you exploit opportunities and respond to your audience promptly.

#7 Biteable


Want to stay ahead of your competitors with stunning videos? Biteable is the YouTube marketing tool you would need. Using this tool, you can create attractive video footage and animation to lure your audience. You get a complete touch of professional touch with your logos and vibrant color schemes. This element makes for complete professional and modern looking videos. Let’s see other features Biteable has to offer:

  • You get access to a wide variety of almost 8,00,000 stock footages to create flawless and attractive videos.
  • Using Biteable, you can easily customize your videos, where you can create custom watermarks if you go premium.
  • It is easy to use and comes with various visually appealing templates for your videos and images.
  • Apart from this, social sharing options are available, using which you can share millions of people present on various social media platforms.

#8 YouTube Audio Library


Source: Studiobinder

YouTube Audio Library is another marketing tool that provides you royalty-free music for your videos. It has an extensive collection of music that you can add to your content. If you use copyrighted music for your videos, it funnels the money to several parties. Obviously, you don’t want that, right? So, switch to YouTube Audio Library and cut out on the payments. Let’s see the features it offers you:

  • You have a vast library of options from where you can find free music for your videos.
  • It offers a high-level categorization of music into different genres. If you have an explainer video, you can start with dance and electronic.
  • YouTube Audio Library is great when you are concerned about the video length. You can use the duration filter to specify tracks.

#9 Channelview


Channelview is also a significant YouTube marketing tool. It lets you streamline your YouTube experience and discover tons of videos to drive maximum engagement. You can get access to important insights that power up YouTube analytics and create reports to improve your performance. It is available for free where any professional, team, or business can use it to create and optimize YouTube channels.

#10 Tubics


If you want to grow your YouTube views more, go for Tubics. This is an incredible tool that makes YouTube marketing easy for you with data-driven ideas. You can increase your brand awareness and views with suggested tags and keywords. It really helps you grow your YouTube channel like crazy, let’s dive in the features it provides you:

  • You get instant recommendations on how well your channel is performing. Or how your audience perceives you and responds to your videos.
  • It saves your time, by automation where half of the tasks are easily done.
  • With Tubics, you can improve your SEO rankings by following the actionable SEO checklist to grow your YouTube channel.
  • You can have real-time content analysis. It lets you know whether enough keywords are inserted at the right spots or not.
  • Tubics also helps you optimize tags, titles, and YouTube descriptions to make your videos SEO friendly.

#11 Social Blade


Are you more into statistics and numbers? Then Social Blade is the apt YouTube marketing tool for you. With Social Blade, you can track user stats for various social media platforms like YouTube, Twitch, Instagram, and Twitter. You get access to the public database, which is nothing less than a treasury for any content creator. Let’s look at the features, how it helps enhance your experience:

  • You can build your subscriber base with a killer channel that will help you rank your YouTube videos.
  • It comes with filters that help you identify laser targeted queries and find popular influencers in your niche.
  • The YouTube certified team can help you grow your channel with their guidance and take it to new heights.
  • Apart from this, you also get a consultation on content creation and build your network in the market.

So, that’s the end of the list with all the right marketing tools for your social monitoring and promotion. You are most welcomed to take your pick!

Final Word

You know that YouTube is a marketer’s favorite platform with 48% of them investing in it. Also, 70% of marketers are voting for it as an apt medium for influencer marketing. But, to stand out from your competitors you would need to know the important metrics that can help you build a robust strategy. These YouTube marketing tools can help you optimize your channel, increase views and reach, and grow your audience.

We hope you found this blog informative. We believe that you will use the aforementioned YouTube marketing tools for the success of your YouTube channel.

However, if you are struggling to make an impactful YouTube presence, let us know. The team of Mentionlytics will assist you to use our social monitoring tool and carefully navigate YouTube’s hyper-competitive market like a pro!

Get started with a free demo here.

Anna Bezani

About Anna Bezani

Anna is a Digital Marketing specialist and User Experience Designer. She is also a marketing executive in Mentionlytics. Follow Anna on Twitter