If you are the owner of a WordPress website, then you will know the importance of optimizing your website for search engines, a process commonly known as SEO. It is important to pay close attention to the SEO of your website because it helps you improve the amount and quality of traffic on your website.

Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing for.