If you don’t know how to handle your data, it’s easy to fall into wrong assumptions. What’s the challenge in picking the right data to make decisions, in the Big Data era? Robin Bloor explains.
Are you a digital marketer, who wants to see an increase in traffic, sharing and engagement? Try targeting the millennial generation. This generation, which was born anywhere from the early 1980s to the early 2000s, currently represents the biggest portion
As a business operating in the market, you will encounter all sorts of customers. These might differ in their gender, ages, professions and even nationalities. To effectively attract these people to your brand and also to meet their specific requirements,
Stand out from the whole crowd, be heard through the noise. 4 simple ways to help you enhance your Twitter Hashtags Strategy and furthermore remain active and engaged to your audience!
What metrics should be evaluated when it comes to social media performance? What should businesses do in order to be prepared to apply AI and ML technologies to gain a competitive advantage in their marketing strategy? Jim Sterne explains.
Brand monitoring can help you evaluate your brand management efforts. Most marketers know that a brand monitoring tool can help you to efficiently evaluate your brand awareness and make effective marketing strategy decisions.
Do you need to increase your brand or your profile awareness, considering the best times to post on social media? Several studies show how to properly plan your posts, according to your time zone and your target audience.
Brand monitoring is defined as an analytical process concerned with monitoring various channels on the web for gaining business insights. Though most marketers are familiar with brand monitoring, the strategies keep evolving with time.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine;