It's an obvious fact that sales reps often battle with generating new and more qualified leads. Today, around 90% of people never react to or purchase from the age-old technique of cold pitching. Facing this difficulty, how can businesses generate more leads?

Understanding how your brand resonates among consumers, employees and stakeholders is essential to building a business that engenders trust, compels action and performs beyond expectations.

Today’s students are used to communicate and share their experiences on Facebook, Instagram and Twitter, which is why colleges and universities have embraced social media as an essential part of their online presence.