The rise of social media has enabled brands to engage in real-time, instant communication with their clients and audiences. A capability considered integral for customer feedback and marketing purposes.

With the technologies advancing at a skyrocketed pace and social platforms becoming a town of town, user interaction has gained more relevance than ever. Analyzing a large spectrum of audience, Twitter engagement has been one such metric, optimized to have an effective business outreach.

As more and more content is generated daily, staying noticed and heard converts into a challenge for businesses. A chasm of well-written articles and well-done SEO lies before your message and more than 4 billion Internet users, to say - your prospects.

A great thing about social media is that it gives you an opportunity to connect pieces of information that may have not even looked related to each other, and you may also learn many things that you’ve never even known existed.