Even though many marketers complain how LinkedIn's reach is not what it used to be, this platform still is the #1 business social network and a potential goldmine of opportunities if you know how to use it. In fact, regular, weekly posting on LinkedIn will double its reach, which clearly shows that LinkedIn is still the place to be for any B2B marketer.

Instagram has an advertising audience of more than 1.16 billion people, which offers dramatic reach for brands. 90 percent of Instagram users follow at least one business account. Naturally, the competition on the platform is cut-throat and fierce. Hence, the businesses keep looking for something appealing that connects more with the audience and helps them outshine.

Do you know that your favorite photo and video sharing app has become the fanciest online shopping hub? Guess it's no secret anymore! Instagram is the 4th most used application by mobile users. The reason being, its revolutionary new features. 

The challenge of the digital world is to always keep up with trends, especially in a world where trends constantly come and go. The mystery of this world is that trends do not last, they change rapidly and sometimes overnight.