If you want to excel, you need to examine your work in comparison to your competition. Thankfully, there are many competitor analysis tools that track your rival brands’ performance, while you focus on outranking the market.

Marketers across the globe rely on their audience’s reaction to set the future marketing road plan for the company. Some brands may stick to traditional paid advertising, while others might explore the organic path. One of the most sought-after ways to connect with your potential customers without spending a dollar is through earned media. But, what is earned media?