An online presence is a highly important parameter of building a brand’s reputation, enhancing its brand awareness and visibility around the brand’s products, services, and everything it has to offer.

Some of the best brand monitoring tools are Mentionlytics, Brandwatch, BuzzSumo, Hootsuite, and Sprout Social. In this list, we’re going to demonstrate how your business’s reputation and longevity are linked to monitoring your brand's public perception.

Does the phrase data-driven marketing strategy ring a bell? Well, the modern marketing world offers more customer insights than ever before, so hearing this phrase is more than common.