Social media platforms help us to stay in touch with our friends and family, but they also act as powerful channels to advertise our brand or products. Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers. This article presents the most useful social media practices that should be adopted to improve your website ranking.
Spread your content
For every content you create, it is imperative to publish it on social media channels, like Facebook, Twitter, Instagram, etc. New content is always liked by the search engines while posting it on many places will allow your desired URL to be crawled frequently by them.
Note: – It is not a good idea to cross-post the same content on every social media platform. Instead, create a unique pitch for each platform and link it to your desired landing page. [Link Humans]
Follow the constructive criticism
Getting liked for your posts is crucial but more important is taking notes of your critics. You are bound to get some harsh comments from different users. Although resolving concerns of each individual isn’t a piece of cake, following it with a sincere acknowledgment publicly is a healthy attitude and helps to create a positive impression, which indirectly helps in getting more awareness and sometimes leads.
Images speak a lot more than words. Also with quality infographics, you increase the possibility of getting more likes and followers, which helps in your overall SEO.
Market your video clips
It is essential to post your video links on social media platforms. Videos that are of high quality often get shared more than their equivalent written content. Also, make sure that your videos are optimized properly so that they get advantages for the organic rankings through social media.
Engage in open conversation with your fans
An open conversation allows people to see through your glamorous advertisements and connect with your brand. When you are about to launch such an event, let your followers know well in advance and project all the concerns, as well as potential doubts from your end instead of waiting for someone to ask. [Dlvrit]
Avoid Keyword stuffing
This may sound like an old piece of advice. However, you do not want your social media posts to contain a lot of desired keywords. Instead, focus on synonyms and other phrases that people use in general life about your products and services.
Listen to your audience
Your audiences will always provide feedback and their opinions on products or services that need to be brought into the market. Being vocal on Social Media is easy and allows everyone to state their wants and needs in commercial form.
Being consistent with a definite plan and business strategy is always going to be rewarded, rather than being not so active. The world of social media is vibrant and it likes to be associated with such things only. Post frequently, engage with your followers from time to time.
Social media is a significant part of marketing today. More and more people tend to spend most of their time on social platforms. Leaving out social media from your SEO strategy would be highly unwise.