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About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter


Instagram marketing activities support one of the most successful overall marketing plans a business can have. However, to achieve the success, you must have a winning Instagram marketing strategy.



Social media marketing is currently the easiest and most effective approach for getting new clients and retaining the existing ones. It is not a stretch to assume that most people are using the trending hashtags to target clients.



Marketers love engaging with people through Twitter, and what they want to find out is how to turn those conversations into profits. Do you know how to run a successful Twitter campaign? The limited characters can be used to turn your current Twitter followers into paying clients.



Yoast SEO (also commonly referred to as Yoast WordPress SEO) is a plugin for WordPress that enhances your WordPress website’s online presence. This all-in-one plugin is a powerful tool that can be integrated into WordPress for easy optimization of your website.




Did you ever wonder how important brand reputation management is? This article elaborates on describing 5 brand reputation management tools that every entrepreneur needs to know, by taking into account the new trends and future challenges of the social media era.



In the simplest terms, social media monitoring is defined as the process of using a tool for monitoring things that are said or talked about online. Also known as social media listening, the process involves monitoring the social media actively to extract information about a particular individual or brand.



The market of SaaS (software as a service) has been experiencing a rapid growth in terms of revenue from 2012 and is expected to continue growing even more during 2016. That’s some good news if you are operating on the SaaS field.