Top 13 Buffer Alternatives to Elevate Your Social Media Strategy

Are you looking for Buffer alternatives?

Without a doubt, everyone in the digital marketing industry is currently looking for the best alternative solutions. It doesn’t matter if they’re corporate marketing teams, small-business owners, freelancers, or marketing agencies.

People never stop searching for the best product or service available.

It’s important to realize that social media management tools aren’t always compared to each other by their pricing. Contrarily, there are many other key points to discuss, such as the tool’s functionality, design, features, or variety.

Buffer is one of the most prominent social media management tools specializing in social media publishing automation.

In this article, we’re going to review some of the best Buffer alternatives. So are you ready to know about looking for the best tools for social media auto posts?

Alternatives to Buffer: Comparison Table

This comparison table showcases each tool’s features and pricing to help you visualize some of the characteristics discussed further.

What Is Buffer?

Buffer is a well-known social media management software. This intuitive tool has gained the trust of many marketers for its ability to streamline social media publishing effectively.

As a social media scheduling tool, over the years Buffer has helped multiple users schedule posts. Known for its content creation and workflow optimization, Buffer’s reputation hits also include customer experience and team collaboration improvement.

Buffer features

Buffer’s marketing tools focus on publishing, analyzing, and engaging. Some cool features include:

• Bulk scheduling and publishing content automation
• All-in-one user interface for quick replies and messages
• Target audience demographics and social media analytics
• Social media content management with a content calendar and content library
• Social media posts curation (Facebook, Linkedin, and Twitter account integration)

Buffer pricing plans

Buffer offers a free plan for specific social media tools. Nevertheless, it provides 3 professional subscription plans as well:

• Essentials: $6/month per social channel
• Team: $12/month per social channel
• Agency: $120/month for 10 social channels

Annual billing will save you 2 months of subscription.

While Buffer’s features are impressive, there’s a chance you’re looking for something else.

Let’s take a look at some of the best Buffer alternatives!

1. Mentionlytics

Starting with one of the most legitimate Buffer alternatives.

Mentionlytics is an all-in-one social media management and monitoring tool that offers valuable insights to help improve your social media marketing strategy.

Working with a fast social media monitoring platform, Mentionlytics tracks all your social mentions. Find out what’s being said about you on Twitter, Instagram, Facebook, LinkedIn, Youtube, TikTok, Google Reviews, Reddit, and more.

Mentionlytics offers management features, like the option to schedule content across all social networks. In addition to publishing automation, the tool offers cool features, like post previews.

Try Mentionlytics for FREE

Mentionlytics Features

Content Management & Curation

• Content Calendar: Schedule and manage your content seamlessly with an integrated content calendar.
• AI powered Insights: For choosing the best day to post!

Social Media Strategy Optimization

• Social Intelligence Advisor (SIA): A unique feature offering personalized advice to enhance your social media strategy, such as recommending the optimal posting times.
• Advanced Boolean Search: Filter results using specific keyword and hashtag combinations with operators like AND, NOT, and OR to fine-tune your insights.
• Influencer Finder: easily find social media influencers in any niche using Mentionlytics’ Top mentioners report.

Reporting & Analytics

• Social Listening: never miss a simple social mentions or any conversation related to your brand on social media and web.
• Media Monitoring Reports: Craft customizable reports encompassing all the necessary metrics for a comprehensive analysis.
• Review & Competition Monitoring: Monitor reviews, keep tabs on competitors, and dive deep into social media analytics.
• Simplified Team Collaboration: Streamline teamwork with real-time alerts, tags, labels, and task assignments, ensuring everyone stays in the loop and works efficiently.
• Sentiment Analysis: Analyze sentiments across conversations in as many as 24 different languages to understand audience reactions better.
• Share of Voice Calculator: Evaluate your brand’s presence and impact in the market by calculating the share of conversations and mentions compared to competitors. This tool aids in understanding how dominant your brand’s voice is within the industry chatter.

Pricing plans

Mentionlytics offers different subscription plans:

• Basic ($69/month)
• Essential ($139/month)
• Advanced ($249/month)
• Pro ($399/month)

Agency / Enterprise plans are also available. Book a demo to learn more.

Mentionlytics gives users the option to pay monthly or annually. The latter saves you two months from your total subscription.

Also, you can enjoy all the premium features of Mentionlytics for two weeks of free trial.

Try Mentionlytics for FREE

2. Sprout Social

Sprout Social is another alternative to Buffer and one of the most popular social media management tools for entrepreneurs and marketers.

Sprout Social offers comprehensive features including automated workflows and social listening insights to enhance online presence. Its capabilities encompass scheduling, publishing, and analyzing social media content, while tracking industry trends and key brand mentions.

The unified social inbox lets marketers efficiently manage conversations, like handling multiple Facebook pages with real-time notifications.

Key features

• Instagram Campaign Management & Analytics
• Social Media Engagement Analysis
• Optimized Social Media Listening
• Audience & Conversion Tracking
• Premium Custom Reports
• Auto Post Scheduling

Pricing plans

• Standard ($249/month)
• Professional ($399/month)
• Advanced ($499/month)

Bonus: Discover a collection of Sprout Social Alternatives and Competitors.

3. Agorapulse

Agorapulse is a social media scheduling tool that offers social listening and social media reporting features as well.

As one of the alternatives to Buffer, not only Agorapulse provides scheduling and publishing across social media marketing platforms, but also the tool’s software focuses on monitoring multiple social media profiles, creating insightful social media reports, and more.

Apart from managing messages and posts across social networks, Agorapulse aims to improve a brand’s social media presence.

For instance, users can identify influencers of all scales (yes, nano-influencers, too) and track their impact on their engagement metrics.

Key features

• Bulk scheduling and publishing
• Social listening and CRM integration
• Professional team collaboration tools
• Facebook ad comments management
• Unified social inbox and content calendar
• Custom social media reports by date range

Pricing plans

• Standard: €69/mo
• Pro: €99/mo
• Premium: €149/mo
• Enterprise: Custom pricing after contact

4. Hootsuite

Our next Buffer alternatives pick, Hootsuite is an established social media management solution.

Hootsuite stands out as a leading social media marketing tool, streamlining digital marketing tasks for users. It not only schedules social media posts but also monitors brand mentions and manages interactions.

Moreover, Hootsuite emphasizes image editing and content creation, supporting 35 social platforms including Facebook, Twitter, and Instagram. It further offers insights into competitors’ content strategies.

Key features

• Unified social media content creation, curation, and management
• Professional campaign planning and digital marketing coaching
• All-in-one management of your social profile relationships
• Online presence brand monitoring and keyword tracking
• Social media analytics tools and reporting features
• Social media post-scheduling and publishing

Pricing plans

• Professional: $99/month
• Team: $249/month
• Enterprise: Custom offers after contact

5. Loomly

Loomly is a simple, user-friendly alternative to Buffer that leads users to streamline their social media marketing strategy.

Trusted by many companies, Loomly assists clients in content crafting, scheduling, publishing, monitoring, analyzing, and optimizing.

It’s a valuable part of the creation process for many, offering marketing tips and post previews. As a matter of fact, Loomly bases its advice on detailed keyword tracking and industry trend monitoring.

The features don’t stop there. In detail, Loomly improves workflow efficiency by giving access to digital brand assets. Furthermore, the tool helps people engage with their community, interact quickly with their customers and reach new audiences.

Key features

• Post optimization tips (with post ideas) and content creation boost (through a content library)
• Team collaboration and approval workflows for team members
• Social media post previews and Facebook ad mockups
• Advanced brand monitoring and social media analytics
• Multi-account management and content management
• Scheduling and automated publishing

Pricing plans

• Base ($35 /month)
• Standard ($79 /month)
• Advanced ($172 /month)
• Premium ($359 /month)
• Enterprise (Custom pricing after contact)

6. Sendible

Sendible is another social media management solution if you’re looking for Buffer alternatives.

This renowned social media platform is lauded for its superior support, CRM, and engagement features. Marketing agencies and freelancers favor Sendible for its effective social media tools.

It enables scheduling and publishing captivating posts across platforms from a central hub. Users can track performance and gain insightful reports. Moreover, Sendible integrates with key tools like Canva, WordPress, and Google utilities.

Key features

• Social media platforms and Google My Business integration for simplified workflows
• Content management and scheduling (through content calendars)
• Social listening, analytics, and custom report templates
• Contact management and priority inbox
• Team collaboration tools
• RSS feed importer

Pricing plans

• Creator: $29/month
• Traction: $89/month
• White label: ($399/month)

Try Mentionlytics for FREE

7. SocialPilot

SocialPilot is another successful social media marketing platform that’s known for providing easy and quick solutions for every marketer’s problems.

As one of the best Buffer alternatives, SocialPilot lets users schedule and publish content across multiple platforms. Namely, these include Facebook, Instagram, Twitter, Linkedin, Pinterest, TikTok, Tumblr, Google My Business, VK, and more.

Moreover, SocialPilot allows clients to experiment with their content creation, decorating posts and captions with emojis, videos, images, and GIFs.

Apart from standard social media analysis and reporting, SocialPilot offers a unified social media presence optimization package. For example, you get to manage your Facebook ads and get a preview of your tweets without leaving the platform.

Key features

• Content management and curation (social media content calendars, social inbox, etc.)
• Proactive spam monitoring and social media analytics
• Advanced bulk scheduling and posting automation
• RSS feeds and CRM functionality integration
• Team collaboration and client management
• Influencer and customer lead tracking

Pricing plans

• Professional: €30/month
• Small Team: €50/month
• Agency: €100/month
• Agency Plus: €200/month

8. Zoho Social

Zoho Social is our next pick as we’re reviewing the best Buffer alternatives.

Zoho Social is a well-known social media management tool that offers monitoring, scheduling, and publishing solutions. Users get to schedule content for unlimited posts on all of their social media profiles.

Meanwhile, the platform includes engagement tracking tools and social media tips to help clients improve their social media presence. After evaluating their online performance, Zoho Social provides users with a number of valuable insights.

Moreover, another unique point of Zoho Social’s software is the number of its integrations. Most notably, LinkedIn and Facebook Ads, Canva, and Zoho CRM.

Key features

• Content management and engagement tracking
• Social listening and comprehensive dashboard
• Contact management and conversion tracking
• Brand monitoring and social media analytics
• Workflow definition and team collaboration
• Custom reports and data visualization

Pricing plans

Zoho Social divides its subscriptions into two categories: Businesses and Agencies.

Here are the pricing plans for businesses:

• Standard: €15/month
• Professional: €40/month
• Premium: €65/month

And here are the pricing plans for agencies:

• Agency: €320/month
• Agency Plus: €460/month

9. Tailwind

Tailwind is an alternative to Buffer that specializes in engagement increase and online presence optimization.

Tailwind is a content management tool that is heavily focused on professional visualization. As a matter of fact, it’s an official partner of many social media platforms, like Instagram, Facebook, and Pinterest.

Tailwind is identified as “the tool that feels like a marketing team”. To clarify, it’s a tool that turns time-consuming processes into an automated workflow.

Lastly, there’s the part of Tailwind Communities. This valuable feature leads users to expand their audiences and collaborators by letting them connect with influencers in their industry.

Key features

• Social media analytics and insights
• Relevant hashtag tracking and suggestions
• Connection and growth with Tailwind Communities
• SmartSchedule feature for best posting time results
• Advanced content scheduling (previews) and social media publishing automation
• Personalized content and social media optimization (assistance in image creation)

Pricing plans

• Pro: $19.99 /month
• Advanced: $39.99 /month
• Max: $79.99 /month

10. MeetEdgar

MeedEdgdar is the next option for Buffer alternatives.

MeetEdgar is a unique cloud-based social media scheduling tool that stands out for its content scheduling and creation capabilities.

Unlike other scheduling tools that simply automate posts and replace old content, MeetEdgar stores your posts in an unlimited, searchable library.

This means it can continually refresh your content by drawing from your past posts, keeping your audience updated on what you want to share, even if they missed previous posts.

Key features

• Bottomless library of evergreen content for social media publishing
• Campaign optimization and advanced reporting
• Content management, curation, scheduling, and reshaping (weekly automation time slots option)
• Social media and RSS feed monitoring and analytics
•  A/B test variations on updates and engagement monitoring
• Top-rated human support

Pricing plans

• Eddie ($29.99/month)
• Edgar ($49.99/month)

11. HubSpot

HubSpot is an all-included CRM platform that provides social media marketing solutions for various use cases.

Platform visitors find 5 different hubs that focus on marketing, sales, service, CMS, and operations respectively. By assembling all these processes in a single platform, HubSpot makes a marketing team’s job easy, cheap, and fast.

Completing different tasks in the same platform lets users simultaneously post on Facebook pages, monitor tweets, and build Instagram campaigns.

Key features

• Unified management of multiple social media channels (Facebook, Instagram, Twitter, and LinkedIn)
• Lead generation (via social media) and visitor-into-customer conversion (via marketing automation)
• Cross-platform scheduling and social media publishing automation
• Trends monitoring (keyword tracking and analytics)
• Contact database and CRM software integration
• ROI tracking with revenue attribution reporting

Pricing plans

• Starter (€41/month)
• Professional (€740/month)
• Enterprise (€3,300/month)

12. Apphi

Another great Buffer alternative is Apphi, a social media marketing platform that focuses on multiple post scheduling.

Starting with converting Instagram followers into brand customers, Apphi has continued to be compatible with Facebook, Twitter, and Linkedin.

There are many social media auto-posting tools around. What sets Apphi apart is its unique drag and drop feature, which lets users plan their visuals in various channels.

Key features

• People, location, and hashtag adding to auto posting
• Bulk scheduling, automatic posting, and reposting
• Plan visualization (through drag and drop features)
• Bulk schedule multiple photos and videos at once
• Best posting time tips and advanced analytics

Pricing plans

• Free (€0, limited features)
• Plus (€19/month)
• Pro (€43/month)
• Team (€85/month)
• Business (€149/month)

13. Later

Later is our last suggestion in our Buffer alternatives review.

Later is a well-known social media management platform that focuses on planning, posting, and analyzing social media content in advance.

The tool’s software lets marketers schedule and publish visually pleasing social media UGC that drives attention to their brand. Subsequently, they get to receive valuable insights and improve their social media performance.

The system lets managers share user-generated content, drive traffic, and gain insights into the post’s performance.

Later helps users save time and grow their online business, by offering personalized advice for post creation and hashtag selection.

Key features

• Advanced content management (content calendar, content library, etc.)
• Competitor and follower analytics in unlimited social media channels
• Visual Instagram planner and post/stories scheduler
• Team collaboration (users and permissions)
• Shared Inbox and contact management

Pricing plans

• Starter ($25/month)
• Growth ($45/month)

Now Over to You

We hope you’ve paid attention to the details shared previously; because these 13 online tools are the best Buffer alternatives you’ll find out there.

After all, social media analytics tools, like Mentionlytics, help marketing managers get the job done fast and successfully. You’ll be surprised to find out more and more cool features as you’re using it.

So, start your free trial at Mentionlytics today!

Try Mentionlytics for FREE

Frequently Asked Questions (FAQs)

Q1. Is Buffer no longer free?

Buffer provides users with a free trial that lasts 14 days and offers features from all paid plans. However, even after the trial’s end, the software has a free option, marketed for individuals and businesses that just started using social media.

The Free plan offers a landing page builder and basic publishing tools only for 3 social channels, 10 scheduled posts, and 1 user.

Q2. What social media can you use Buffer for?

Buffer currently supports monitoring and managing the following social media channels:

• Instagram (business profiles required)
• TikTok (business profiles required)
• Facebook (pages and groups)
• Twitter (profiles)
• LinkedIn (profiles and pages)
• Google (business profiles)
• Pinterest (boards)