Recent years have witnessed a surge in the use of artificial intelligence technology as a powerful tool to gather and analyze data, improve business operations, and create a better overall user experience.
Artificial Intelligence (AI) involves the development of smart systems with the ability to perform tasks that require some aspect of human intelligence. The smart systems enable machines to do correct and real-time predictions based on large amounts of data.
Intelligent Online Reputation Management (ORM) is all about controlling the online conversation. It uses strategies to ensure that people find the right content when they search for you on the Internet.
Chatbots are one of the biggest trends in marketing today. They can give answers to your audience and be there to represent your brand even when your employees aren’t.
In Today's business world, how a business is perceived in the market matters most. Ideally, your brand represents who your company is and what it stands for. Marketing managers and product managers must work closely to guard the overall brand.
Artificial Intelligence (AI) is an umbrella term that encompasses various fields of study. These include natural language processing and machine learning among others. With the explosion of data in recent years, new technologies for analyzing this data have emerged.
Are you interested in monitoring what consumers and competitors are saying about your brand? Google alerts is a free tool for social media presence monitoring. In this article, we feature Google alerts and Artificial Intelligence for social media monitoring.
Online marketers focus their efforts on the management of online ratings and reviews. However, online reputation management has a broader focus beyond covering the reviews and ratings.
Competitors monitoring is one facet that nearly all businesses have in common. As Andrew Medal explains, by not spying, you are at a significant disadvantage.