12
Aug 2026
LLM visibility measures how often and accurately your brand appears in AI answers, now essential due to zero-click traffic loss. And no wonder it's become a hot topic on Reddit, LinkedIn, and in industry conversations.
31
Jul 2026
When someone asks ChatGPT, Gemini, or Perplexity to recommend a product, compare tools, or explain a topic, some brands pop up in the AI answer. Those appearances are AI brand mentions and refer to the references of your brand in AI-generated recommendations, comparisons, summaries, and conversational responses.
25
May 2026
A lot has changed since LLMs entered the search game, but one question has been haunting SEOs and marketers in every single meeting: "Our competitors are listed on ChatGPT, why are we not?" And you have been trying to figure out how to rank in ChatGPT, but there's always something missing or changing.
19
May 2026
Political marketing may be a relatively new term in political science, but it’s not a new strategy that political candidates employ in their campaigns. In reality, political digital marketing tactics are being blended into the campaigning strategies of most politicians to reach voters online and promote their messages.
01
Apr 2026
We rolled up our sleeves, dug through Reddit threads, listened to what users had to say about the tools, tried the recommended tools, and here's our experience with 11 Meltwater alternatives.
30
Mar 2026
If you worked in PR a hundred years ago, your biggest challenge was convincing journalists to print your story. Today, with digital PR, your biggest challenge is convincing the entire internet not to tell a different one.
17
Mar 2026
Although Generative Engine Optimization is a relatively new term, we can already see some shifts in GEO trends. For example, at first, Wikipedia was the main source for some LLMs (like ChatGPT), but as they added search options, the range of sources they use expanded.
10
Mar 2026
All brands want to show up in AI search engines, but it's a long way to find generative engine optimization (GEO) best practices that make sense. And with all the insights flooding SEO newsletters and social media, it might be challenging to cut through the noise and find out what truly works and what doesn't.
20
Feb 2026
It seems 2026 is bringing some slight changes to influencer marketing trends, and if you're relying heavily on influencers, you might want to double-check your strategy and make some tweaks.
12
Feb 2026
Digital marketing trends are getting harder to predict by the minute. Everything is moving so fast. One moment, you think AI is taking over, the next moment, Firefox rolls out "oh, do shut up, AI" button. If anything, 2026 will be full of contradictions, but don't let that fool you. The key will be in balance.