Do you still rely only on @mentions to start and manage your market research? If yes, let us tell you that keeping an eye on brand mentions is not enough.
Data scientists are getting more and more prominent as companies and organizations are feeling the need to process and evaluate more data every day to improve the business, reduce costs, increase profits, and provide even better services to the
Μobile data traffic now outperforms web data traffic, expecting a huge increase during the next years, the future is in visual mobile analytics.
The advertising of web-based content on the Internet and social media, generates a big amount of data, such as posts or tweets with positive or negative meaning, which are important for marketers.