Customer feedback tools are like superpowers for businesses! They let you tune into what your customers are really thinking about your products or services.
In fact, an advanced customer feedback tool can help you gather valuable insights, spot trends, and identify areas for improvement. Whether it’s surveys, reviews, or feedback forms, having a finger on the pulse of your customers’ opinions can help you deliver top-notch experiences and boost loyalty.
For example, 85% of small and medium-sized businesses claim that customer feedback leads to more customers and company benefits.
In this article, we’re going to dive into the best customer feedback tools –features, pricing, and all– as well as their benefits.
So, let’s get started with the basics!
Table of Contents
Why Use Customer Feedback Tools?
Understanding the value of customer feedback is crucial for businesses aiming to thrive in today’s competitive landscape. Customer feedback tools play a pivotal role in harnessing the power of this feedback to drive improvements in product or service quality, boost sales and revenue growth, and inform strategic decision-making.
By utilizing customer feedback solutions and tracking customer feedback, businesses can enhance customer service, foster brand monitoring, and fuel overall business growth.
Improved Product or Service Quality
Customer feedback tools empower businesses to gather direct insights from their customers, enabling them to identify areas for improvement in their products or services.
By carefully analyzing feedback data, companies can pinpoint recurring issues and address them promptly, leading to an enhanced product quality and customer service boost that resonates better with customer needs and expectations.
The result is improved customer satisfaction and loyalty, as customers feel that their opinions are valued, and their concerns are heard and acted upon.
Increasing Sales and Revenue Growth
In reality, satisfied customers are valuable brand advocates and this form of advertising is still considered to be the best. Product improvement and better customer service increase sales by making sure every promise is being kept.
This, in turn, not only boosts customer retention but also attracts new customers through word-of-mouth referrals and positive online reviews. As a result, sales and revenue growth receive a substantial boost, creating a virtuous cycle of customer-driven success.
Informed Decision-Making
Every successful business relies on making informed decisions, and customer feedback tools provide a goldmine of valuable data for this purpose.
By analyzing feedback trends and patterns, companies can identify market opportunities, assess customer preferences, and anticipate future needs.
This wealth of customer insights guides strategic planning and marketing campaigns, while also enabling effective brand monitoring.
Top 10 Customer Feedback Tools
Here are 10 of the best customer feedback tools that will make your company’s life easier.
Tool #1 Mentionlytics
Mentionlytics is one of the best customer feedback solutions. Using its advanced AI-powered review management features, you can start tracking real customer feedback on all social media platforms.
What makes Mentionlytics unique is that you don’t actually have to ask customers to provide you with any feedback. As a social media monitoring tool, it gathers real-time existing reviews and feedback from various channels and even the web.
The best part? The user interface is super easy to work with, with customizable reporting being one of the app’s many pros.
In addition to tracking mentions, Mentionlytics is one of the best sentiment analysis tools. This means that you get to analyze what people are saying about you and how consumers feel about your products.
However, a customer feedback service wouldn’t be effective without a solid alerting plan. Luckily, the tool offers real-time notifications to help you with crisis detection, and promptly reply to negative reviews, making it one of the best product feedback tools out there.
Pricing packages start at $69/month.
But you can access the premium features for free!
Tool #2 Survey Monkey
SurveyMonkey is a valuable wingman for businesses seeking honest feedback! It’s a customer feedback tool that makes gathering insights a breeze.
With this tool, you can easily create interactive surveys to get direct insights from your audience and even audit your brand. You can customize questions, pick snazzy templates, and analyze results with colorful graphs –all in one go!
But hey, let’s keep it real. No tool is perfect. The free version is a bit limited in features. Furthermore, users aren’t completely satisfied with the limited number of devices and the design of said surveys offered.
Still, it’s a solid sidekick to have in your feedback arsenal!
Pricing packages start at €30/month per user.
Tool #3 Typeform
Typeform is one of the best user feedback tools out there, perfect for gathering customer feedback for businesses. Its standout feature lies in its sleek and interactive surveys and forms, making the feedback process engaging and enjoyable.
Typeform’s advantages include its user-friendly interface and real-time analytics, allowing businesses to swiftly analyze responses. Integration options with popular tools streamline data management. However, it’s said to have limitations in terms of data integrity and customer support.
Nonetheless, Typeform remains one of the most legitimate customer feedback tools for businesses, enhancing their understanding of customer mindsets.
Pricing packages start at €25/month.
Tool #4 UserVoice
UserVoice is a customer feedback software that offers many features, including customizable feedback forums, in-app user feedback, and detailed analytics.
The pros of UserVoice are its user-friendly interface, data organization skills, and seamless workflow for managing feedback. However, there are a few cons to consider. Some users find it expensive for small teams, while others have complained about limited integrations and non-existent tech support.
Even so, UserVoice is a great user feedback software for businesses looking to collect, organize and act on said feedback.
The tool’s engagement features cater to various application scenarios, making it a valuable asset for software for customer feedback across different industries.
Pricing packages start at $799/month.
Tool #5 UseResponse
UseResponse is another customer feedback app that offers unique features, including an all-in-one platform, and encompassing a helpdesk.
The software’s robust ticketing system and seamless integration with other apps make it a powerful tool to collect customer feedback. It streamlines response collection and enables businesses to efficiently address customer concerns while providing users with good customer support.
There are a few drawbacks to consider though. Some users find the initial setup a bit time-consuming, and the pricing isn’t exactly budget-friendly.
However, UseResponse is still a valuable customer feedback tool that fosters a strong customer-business relationship.
Pricing packages start at $1490/year.
Tool #6 GetFeedback
GetFeedback is a great customer feedback management tool that’s focusing on powering CX. It’s got some killer unique features that make feedback collection a walk in the park. The customizable surveys let you add your brand’s flair, keeping things fresh and engaging. Real-time reporting paints a vivid picture of customer sentiments, making analysis a breeze.
But like a coin, it’s got two sides. The interface might take a bit of getting used to, leaving some users scratching their heads. Also, the pricing isn’t available, but it wouldn’t pop up first if you searched for customer feedback tools for free.
Still, GetFeedback has some sweet benefits to offer as one of the great customer feedback analysis tools in the market!
Tool #7 Medallia
Medallia, as a customer feedback analysis tool, offers unique features, including text analytics, sentiment analysis, and predictive insights. This allows businesses to extract valuable information from customer responses.
The customer feedback tool’s advantages lie in its ability to deliver real-time data, enabling prompt responses to customer concerns and improving customer satisfaction.
However, Medallia’s limitation may be the complexity of implementation and cost, which could be a challenge for smaller businesses. Moreover, its navigation interface isn’t the easiest thing for new customers.
Nonetheless, as a robust customer feedback solution, Medallia empowers businesses to gain deeper insights and make informed decisions.
Pricing information isn’t currently available.
Tool #8 Review Trackers
ReviewTrackers is an all-in-one customer feedback tool that has earned its spot in this list. With key features like review monitoring and customizable surveys, it’s a game-changer for businesses seeking a comprehensive customer feedback service.
The pros of ReviewTrackers include its user-friendly interface, consolidated dashboard, and automated reporting. It’s ideal for businesses aiming to streamline their customer feedback process and boost their online reputation.
However, the tool’s cost might be a drawback for some smaller businesses, while multi-account navigation is said to be difficult.
Overall, ReviewTrackers stands out as a versatile customer feedback tool, helping businesses gather, analyze, and respond to customer feedback effectively.
Pricing information isn’t currently available.
Tool #9 Feedbackify
Feedbackify is a customer feedback service that offers features, like customizable feedback forms, website widgets, and real-time reporting. This makes it a great addition to customer feedback tools for businesses that want to collect and analyze customer responses.
The advantages of Feedbackify include its ease of use, quick setup, and affordable pricing, making it accessible to small businesses. However, it may have drawbacks in terms of limited integrations and advanced features compared to some other customer feedback software.
Pricing starts at $19/month.
Tool #10 Qualtrics
Finally, let’s take a quick look at Qualtrics, a unique customer feedback solution. This versatile tool boasts customizable surveys, advanced analytics, and seamless integrations, making it a top-notch customer feedback service.
With its user-friendly interface, detailed data analysis capabilities, and cool visualizations, Qualtrics helps businesses gather valuable insights and enhance CX.
It’s a great choice for companies seeking a comprehensive feedback tool to make data-driven decisions and boost customer satisfaction.
However, it’s essential to note that Qualtrics might not be ideal for those seeking cost-effective customer feedback tools for free.
Pricing information isn’t currently available.
How to Choose the Best Customer Feedback Platform?
When it comes to finding the best customer feedback tool for your business, you don’t need to dig deep. Just keep some key factors in mind, and you’ll be good to go!
Our guide suggests the following 3:
Ease of Use
People want to avoid a complicated customer feedback tool. Look for user-friendly platforms, like the ones that let you create surveys and collect insights without a tech degree. A simple interface and drag-and-drop features are like icing on the cake.
Channel Variety
The best customer feedback tools offer multiple channels for collecting responses. Think email surveys, online mention tracking, and even social media polls. The more options, the merrier your customer feedback service!
Pricing
Let’s talk money. Different customer feedback tools for businesses come with separate price tags. Some offer free plans with limited features, while others roll out the red carpet for premium subscriptions. Consider your budget and weigh the features you really need. There’s a tool for every pocket!
Start Collecting Your Customer Feedback
Don’t miss out on the magic of customer feedback tools – they can turn your business into a customer-centric rockstar!
Monitoring tools, like Mentionlytics, are a solid customer feedback solution, while also offering more cool features, such as sentiment analysis.
Get started with feedback tracking and increase your brand trust, engagement, and revenue with Mentionlytics’ customer feedback software.
In fact, try it for free right now!
Gather and analyze all Web & Social mentions of your brand
Mentionlytics works 24/7 and scans for pages and users mentioning your brand and your competitors. Get Share of Voice, Sentiment Analysis, Influencers and many other reports automatically.
