Top-Digital-Marketing-Trends-You-Need-to-Know-in-2024

Digital Marketing Trends in 2024 You Need to Know

In 2024, digital marketing is changing rapidly, and this blog post highlights the top 7 trends you should

In 2024, digital marketing is changing rapidly, and this blog post highlights the top 7 trends you should watch.

AI-powered marketing is taking the lead, transforming how we connect with audiences online. Additionally, the rise of short, vertical videos continues to dominate platforms like TikTok and Instagram. With the rapid advancements in AI, tools like ChatGPT are becoming indispensable for marketers.

This blog post will explore these key digital marketing trends in 2024, among others, to give you a clear picture of what’s shaping this virtual world.

Let’s get started!

Table of Contents

 

Infographic with the Digital Marketing Trends in 2024

1. You’ll See AI-Powered Marketing, Literally Everywhere

We start digital marketing trends with the most important digital marketing trend in 2024 and you probably know it already: AI marketing will continue to conquer the digital world, even at a faster pace.

Whether you like it or not, AI is going to stay with us and be an inseparable part of marketing. It’s estimated that in 4 years, the market for artificial intelligence (AI) in marketing will be 107 billion U.S. dollars. Compared to the current year, this number will be fourfold!

Need more proof of AI trending in digital marketing? Just take a look at the search trends of “AI” over the past three years.

ai-Explore-Google-Trends

Source: Google Trends

Not only people are curious about artificial intelligence – let alone fearing it -, but they also adapting AI at an astonishing speed.

In fact, 61.4% of digital marketers have already adopted AI and are using it in their daily tasks.

But what tasks exactly do digital marketers do using AI?

AI Use stat prediction for 2024

Source: Hootsuite

Well, almost everything, and it’s not just bound to social media AI tools or generative ones like ChatGPT or Jasper.ai which can give you text for blog posts, images, or ideas.

Digital marketers use AI for a variety of other tasks such as:

  • Email Marketing
  • Segmented ad targeting
  • Voice Search Optimization
  • Website UX enhancement
  • Market Analysis and Competitive Intelligence

Are they happy about using AI?

Yes! 54.5% have a positive view that AI enhances their marketing efforts.

At Mentionlytics, we too use the power of AI to offer a better social media monitoring experience. Using our app, you can get these AI-powered insights:

  • Trend Detection
  • Crisis Detection
  • Sentiment Analysis
  • Influencer Identification
  • Automated Alerts and Notifications
  • Automated Reporting and Analytics
  • SIA: Social Intelligence Advisor and Assistant

SIA recommendation example

Want a taste of all these AI features for free? Give it a try!

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2. Say Hello to Our Little GPTs

Yep, The second trend in digital marketing for 2024 is – again –  around AI, this time, GPTs Editor.

GPT editors, according to OpenAI, is a tailored version of ChatGPT that can perfect a task – with no coding knowledge required!

In simple words: you can create your personal apps using GPTs.

GPTs for Writing

Source: OpenAI

Always dream of creating an app for your company? or wonder if there was a better way to educate your employees about certain tasks? Now you can build your very own GPT dedicated to your project.

Despite the enormous chaos that the company faced last November, The GPT Shop will be rolled out later the same month.

So, make sure to be ready to use this powerful source of creativity to grow your brand and company.

3. Short videos, Still a Thing, Only Vertical

What do Instagram Reels, TikTok, YouTube Shorts, and Snapchat have in common?

You’ve guessed it: short, often vertical videos that are increasingly popular.

You might be surprised, but videos are still one of the hottest digital marketing trends in 2024.

Considering the popularity of creating and consuming videos using mobile devices, we’ll see even more than short-form videos, and of course in vertical.

When 82% of the internet traffic this year was videos, it’s no surprise to see that video marketing is not a scary thing to deal with – as it was some time ago.

Here are some facts about social media short videos that you should know:

  • 140 billion Reels plays across Instagram and Facebook each day
  • Based on Hubspot study, short videos have the highest ROI, lead generation, and engagement
  • Entertaining video content can boost the purchase intent by 97%

But how much you should keep it short?

96% of marketers agree that the optimal length of a marketing video is under one minute.

Especially if your target audience is Millennials or Gen Z since they prefer to watch videos and their attention span is around 8-12 seconds.

Creating videos in 2024 is Easier than ever. With all the AI tools and hundreds of video creation tools out there, it should be a breeze.

And let’s not forget about those social media video contests and trends – they’re not just for kicks. They’re the new playground for brands to flex their creative muscles and connect with audiences.

4. What’s Up with SEO?

So, with all the fuss about people using ChatGPT or Bard instead of Googling, should you start to worry about how to be included in their answers?

Yes, you should.

With AI playing the field now, prepare for these changes (on a greater scale) in 2024:

  • SEO be more conversational
  • We finally can get the user intent more clearly
  • and as always, EEAT is a priority (Experience, Expertise, Authoritativeness, and Trustworthiness)

And that’s just a few.

Let’s take a closer look at what Google is doing with AI – and I’m not talking about Bard.

Google soon will roll out SGE: Search Generative Experience which is Google’s AI-powered search experience.

If you’re in the US, you’ve probably seen some of these AI results, but it’s not available worldwide yet.

SGE is changing how users interact with search engines and how sites optimize for traffic and impressions. It’s simply AI-generated answers at the top of search engine results pages (SERPs), introducing more interactive experiences.

It’s great, right?

The problem is that you’ll probably experience a drop in traffic due to the rise of zero-click searches.

zero-click-searches-example-Google-Search

This digital marketing trend proves that optimizing content to be featured directly on SERPs should be your top priority in 2024.

Here’s how you’ll see the results with SGE:

Another important trend in SEO: We already talked about videos and how they’re eating up the rest of the pie as a type of content. In 2024, it’s going to be extra important to pay attention to Video SEO, especially when it comes to YouTube marketing.

5. Social Media Channels: Fewer but Better

LinkedIn, Instagram, and WhatsApp.

Apparently, these are the three social media platforms that brands have fate in and will be a part of digital marketing trends in 2024.

According to the Hootsuite social trends report, Brands are getting serious about understanding which platforms work better for social media marketing and which ones don’t—and to do so, they look at ROI.

Best Social Channels for ROI

Source: Hootsuite

Surprised not to see some famous platforms here?

ROI-driven platforms don’t always match up with their popularity.

For example, only a small percentage of businesses use WhatsApp, yet a majority of them find it highly beneficial. In contrast, despite many brands using Twitter/X, only a fraction believe it adds value, a notable decrease from last year, reflecting its declining brand usage.

The reasons behind brands moving away from Pinterest and WhatsApp, despite their ROI potential, are unclear. What’s clear is that businesses are increasingly willing to discard platforms and strategies that don’t meet their specific ROI goals, making decisions based on tailored ROI assessments for each platform.

We can say that now brands believe that this strategy results in greater effectiveness on a selected few platforms, instead of having multiple social media channels to repost content from others.

This shift enables a deeper understanding of the audience, enhances content experimentation, and keeps you in sync with current social media trends and features.

Don’t know which social media platform to keep and which one to remove? Then it’s the best time to perform a thorough social media audit.

6. Generation Alpha Is Coming

Everyone talks about the digital marketing trends for Gen Z, but what about the generation Alpha coming right behind?

It’s hard to imagine, but those babies born in 2010 afterward, are now almost 14, perfectly consumer teenagers.

It’s projected, that by 2025, they’re expected to represent over 20% of the global population and wield around $4 trillion in buying power by 2030.

So, how exactly are they different when it comes to digital marketing:

  • Digital Natives: Born into a world of advanced technology, they are exceptionally comfortable with digital devices and online platforms.
  • Visual Learners: Highly responsive to visual stimuli, they prefer engaging content like videos, interactive graphics, and colorful imagery.
  • Values Authenticity: They appreciate transparency and authenticity, and can quickly identify and reject content that feels insincere or fabricated.
  • Socially Conscious: Growing up in a diverse environment, they are aware of social issues like equity, justice, and inclusivity from a young age.
  • Interactive Engagement: Prefer interactive and engaging content, such as games, quizzes, and interactive videos.
  • Influenced by Peers and Influencers: Influenced by their peers and popular figures in their age group, making social media influencer marketing a powerful tool.
  • Value Individuality: Emphasize self-expression and creativity, resonating with content that celebrates individuality and empowerment.
  • Early Adopters: Quick to embrace new digital trends and technologies, making them a key demographic for introducing innovative products and services.

And here are our last digital marketing trends of 2024. Voice search is all the rage now, and here’s why you should be paying attention. As of 2024, a whopping 50% of people globally have ditched the old-school type of search for voice search.

Why?

Because it’s easy to use and hits the mark with an incredible 93.7% accuracy in answering queries.

But there’s more.

With the help of machine learning, voice search is revolutionizing customer service. A real-time, chatty interactions with your customers, boost those conversion rates like never before.

Voice search isn’t just a passing trend. It’s shaping up to be a key player in digital marketing strategies, forcing brands to rethink their SEO and customer engagement tactics.

Now Over to You

In conclusion, the landscape of digital marketing trends in 2024 is both dynamic and exciting. We’ve explored six key trends that are shaping the industry, and almost all have an element of AI in them.

These trends highlight the rapid changes and of course the need for changing digital marketing campaigns as well.

By focusing on these emerging trends, you can craft more effective and engaging marketing strategies that resonate with your target audience.

Whether it’s leveraging AI for deeper customer support and insights, optimizing for voice search, engaging audiences with immersive content, prioritizing user privacy, or collaborating with influencers, each trend offers a unique opportunity to connect with consumers in meaningful ways.

If you want to follow these trends and experience one of the best digital marketing strategies, you can sign up for Mentionlytics to enjoy two weeks of free social media monitoring.

Rezvan Golestaneh

About Rezvan Golestaneh

Content manager at Mentionlytics who likes to write about social media! She's a Potterhead, resistant to caffeine overdose, and loves listening to music she's never heard before.