Did you know that 70% of customers search for information about a product on articles? This is why most companies consider content as beneficial business asset.
Content marketing is a powerful way to build a tight relationship with customers in the long run. When implemented right, content marketing can effectively improve brand awareness and visibility. But, how do you do that?
In this article, I will explain what content marketing is and how to use it for your company’s branding.
What is Content Marketing?
Content marketing is an approach to building engagement with the audience by providing valuable content.
When you create relevant and informative content, you can add value to your brand, that will be noticed by your audience. If the customers are positively impacted by the content you provide, they will have a better experience with your company.
According to a study, 73% of all people say that customer experience is a factor when buying a certain product. But, only 49% of all companies can deliver such an experience.73% of all people say that customer experience is a factor when buying a certain product. But, only 49% of all companies can deliver such an experience. Click To Tweet
So, if you use content marketing properly and share create a good experience with your 2engaged audience, you improve your chances of converting them.
But, engagement alone won’t help you reach your goals quickly. You need a more sustainable method to build a stronger bond with your prospects by using branding.
Why Branding is Important?
Branding is used to create a great and unforgettable impression of your products.
With branding, you can deliver a message to an audience that your products are not only different but also better compared to others.
Here are some reasons why you should invest in good branding:
Recognition is when a potential customer can identify your products through your logo or tagline correctly.
If you want to build an online presence, it is important to make sure that your website represents your business well. I recommend browsing through HostingWiki articles to get more knowledge about web development.
Also, you should consider choosing the right domain name. While it might be challenging to decide what is the best name to use, you can use great tools like domain name generators to help pick the most suitable one. Once you have a domain name I recommend using a tool like Rebrandly URL Shortener to shorten and brand the links you create and share online. Using branded links will improve your brand visibility and at the same time turn your links into a promotion for your brand.
Remember, the more people know your brand, the closer they come to the buying decision.
The better your brand, the easier you can add value to your business. In the long run, this will help your company sustain itself better.
Not only that, having a good branding will give you an opportunity to influence the market, either in terms of standards or product prices.
For example, Apple is one of the leading business in the world that uses branding for adding business value. Although most customers say that Apple products are expensive, they keep buying the latest products available as their branding successfully positioned them as a valuable item worth investing in.
Brand loyalty appears when your customers are fully committed to your products and repeat the purchases time after time.
This is why brand loyalty is the utmost concern for a company like Coca-Cola. They had managed to earn $81 billion in products sales revenue in North America, during 2016 alone.
This success is thanks to the ability to turn the love of the brand into continuous purchases.
How to Improve Brand Awareness and Visibility
Basically, there are a few ways to improve your brand awareness and visibility through content writing:
Once you have a brand, you need to create great content that can reach a wider audience. This is why content bundling is one of the best strategies worth trying.
With content bundling, you can start with a relevant and informative blog post that you can share to your social media. Or, you can also publish ebooks for people to download or print.
According to a study, an integrated experience can improve brand loyalty up to 88% and the use of social media can generate 71% quicker responses. That being said the use of content bundling to reach a wider range of prospects is a great idea.An integrated experience can improve brand loyalty up to 88% and the use of social media can generate 71% quicker responses. Click To Tweet
It is projected that by 2020, customers will ask you to be more committed to them. Delivering interactive content can be a great way to build better engagement through active participation. This could mean hosting webinars, creating courses, establishing a YouTube channel, or improving your email marketing processes.
In fact, 91% of customers demand visual and interactive content. Each customer needs a personalized answer for each pain point they experience.
As interactive content allows you to gather customers’ information to deliver the best-matched solution, you can also benefit from this method. By presenting personalized content, you can increase purchase intent by 78% for your customers.
Guest Blogging and Brand Collaboration
When you write a blog post on a third-party site or engage in brand collaboration, you will get the benefit of better exposure. This is why many people use guest blogging and collaborative projects as strategies to build brand awareness and visibility.
Not only does guest blogging showcase your expertise in a certain niche, but collaborating with other brands can also open up new audiences and avenues for promotion. This is important for building your customers’ trust. The more useful and informative content you write, coupled with strategic collaborations, the easier your customers will find your brand. Hence, the better awareness you can build.
To wrap up: content marketing is a linchpin in amplifying brand awareness. It’s not just about churning out content; it’s about crafting stories, conveying value, and sparking an emotional bond with your audience. The result? Enhanced brand recognition and a firm foothold in the market landscape.
Now, don’t forget this: effectiveness hinges on not just creation but also evaluation. That’s why you should also care about measuring your brand awareness. Use this data to fine-tune your strategies and make your content hit home every single time. Brand awareness doesn’t skyrocket overnight – it’s a marathon, not a sprint. Play it smart with a mix of patience, ingenuity, and hard facts, and you’ll keep your brand at the forefront of people’s minds.