Content marketing is a powerful way to build a tight relationship with customers in the long run. When implemented right, content marketing can effectively improve brand awareness and visibility. But, how do you do that?
In this article, I will explain what content marketing is and how to use it for your company’s branding.
What is Content Marketing?
Content marketing is an approach to building engagement with the audience by providing valuable content.
When you create relevant and informative content, you can add value to your brand, that will be noticed by your audience. If the customers are positively impacted by the content you provide, they will have a better experience with your company.
According to a study, 73% of all people say that customer experience is a factor when buying a certain product. But, only 49% of all companies can deliver such an experience.73% of all people say that customer experience is a factor when buying a certain product. But, only 49% of all companies can deliver such an experience. Click To Tweet
So, if you use content marketing properly and share create a good experience with your 2engaged audience, you improve your chances of converting them.
But, engagement alone won’t help you reach your goals quickly. You need a more sustainable method to build a stronger bond with your prospects by using branding.
Why Branding is Important?
Branding is used to create a great and unforgettable impression of your products.
With branding, you can deliver a message to an audience that your products are not only different but also better compared to others.
Here are some reasons why you should invest in good branding:
Recognition is when a potential customer can identify your products through your logo or tagline correctly.
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Also, you should consider choosing the right domain name. While it might be challenging to decide what is the best name to use, you can use great tools like domain name generators to help pick the most suitable one.
Remember, the more people know your brand, the closer they come to the buying decision.
The better your brand, the easier you can add value to your business. In the long run, this will help your company sustain itself better.
Not only that, having a good branding will give you an opportunity to influence the market, either in terms of standards or product prices.
For example, Apple is one of the leading business in the world that uses branding for adding business value. Although most customers say that Apple products are expensive, they keep buying the latest products available as their branding successfully positioned them as a valuable item worth investing in.
Brand loyalty appears when your customers are fully committed to your products and repeat the purchases time after time.
This is why brand loyalty is the utmost concern for a company like Coca-Cola. They had managed to earn $81 billion in products sales revenue in North America, during 2016 alone.
This success is thanks to the ability to turn the love of the brand into continuous purchases.
How to Improve Brand Awareness and Visibility
Basically, there are three ways to improve your brand awareness and visibility: content bundles, interactive content and guest blogging.
Once you have a brand, you need to create great content that can reach a wider audience. This is why content bundling is one of the best strategies worth trying.
With content bundling, you can start with a relevant and informative blog post that you can share to your social media. Or, you can also publish ebooks for people to download or print.
According to a study, an integrated experience can improve brand loyalty up to 88% and the use of social media can generate 71% quicker responses. That being said the use of content bundling to reach a wider range of prospects is a great idea.An integrated experience can improve brand loyalty up to 88% and the use of social media can generate 71% quicker responses. Click To Tweet
It is projected that by 2020, customers will ask you to be more committed to them. Delivering interactive content can be a great way to build better engagement through active participation.
In fact, 91% of customers demand visual and interactive content. Each customer needs a personalized answer for each pain point they experience.
As interactive content allows you to gather customers’ information to deliver the best-matched solution, you can also benefit from this method. By presenting personalized content, you can increase purchase intent by 78% for your customers.
When you write a blog post on a third-party site, you will get the benefit of better exposure. This is why many people use guest blogging as a strategy to build brand awareness and visibility.
Not only that, guest blogging can show your expertise in a certain niche. This is important for building your customers’ trust. The more useful and informative content you write, the easier your customers will find your brand. Hence, the better awareness you can build.
Brand awareness and visibility are critical for your business. You need to maintain your brand through the best marketing strategies out there, such as content marketing because it aims to build a long term relationship with customers.
With content marketing, you can utilize content to boost your branding strategy improving recognition, business value, and loyalty.
There are three ways to improve brand awareness and visibility. Content bundles allow you to create more content to reach a wider audience. Interactive content can trigger a higher purchase intent, and guest blogging will help you get better exposure and authority.
So get on the content marketing train and improve your branding!
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What's more, you can also get access to the same data for your competitors. Also, you can monitor keywords and phrases related to your industry, and this way you can get very useful consumer insights in real-time. These insights could cost hundreds of dollars to acquire from a research agency.