If you’ve been looking for Meltwater competitors and alternatives in 2023, this is the article for you.
Finding the right online media monitoring software that meets your needs is a long process and needs a lot of attention.
That’s why we created this guide to help you have gathered all the information, including features and pricing, in one place so you can easily compare these user-friendly tools.
So, let’s check out the best Meltwater competitors and alternatives.
Table of Contents
Disclaimer: The information below is accurate as of September, 2023.
What Is Meltwater?
Meltwater is a media monitoring and analysis company that provides solutions for its customers to make more informed decisions.
Meltwater provides a platform for marketing teams to engage with, post to, and monitor news and social media. With this tool, marketers can discover leads, tune into online dialogues, and gauge the impact of their campaigns.
One of Meltwater’s standout features is its unified dashboard that simplifies the management of content creation, reviews, and scheduling. Diving deeper into its capabilities, Meltwater is rooted in social listening, media intelligence, and media monitoring, all converging to offer consumer insights.
Meltwater also supports press and newsletter distribution, real-time alerts creation, in-depth social media analytics, and tailored reporting.
Meltwater Features
- Brand Tracking
- Behavior Analytics
- Collaboration Tools
- Influencer marketing
- Competitive Analysis
- Automated Publishing
- Competitor Monitoring
- Campaign Management
Who’s it for?
Meltwater is great for professionals working in the communication field to design digital marketing strategies, monitor social media profiles, and manage influencer marketing.
Meltwater Pricing
Meltwater has not provided pricing information, you need to schedule a demo to find out more about its pricing and packaging.
Top 8 Meltwater Alternatives for Social Media Monitoring
1. Mentionlytics
Mentionlytics is one of the best Meltwater competitors and is an AI-powered online media monitoring platform.
You can track mentions, keywords, and backlinks about your brand, products, or competition on the entire Web, Review Sites, and News Sites, as well as on Social Media (Instagram, Facebook, Youtube, LinkedIn, and more).
Social Media Dashboard in Mentionlytics
Mentionlytics Features
Data Monitoring & Analysis
- Track hashtags, mentions, keywords, and sentiment analysis in various languages
- Full analytics in customizable dashboard with graphs and detailed analysis
- Share of Voice (SoV) calculator
- Boolean search for mentions
- Full web monitoring
- Review Monitoring
Mentionlytics’ Share of Voice Report
Engagement & Outreach
- Find influencers to grow brand presence
- Monitor real-time online conversations
- Labeling and assignment of mentions
- Marketing leads or topics monitoring
- Publisher feature for content posting
- Crisis management strategy
Finding Influencers Using Mentionlytics
Competitive Intelligence
- Competitor monitoring
- Benchmarking efforts using SoV reports
Advanced Insights & Recommendations
- Top mentioner’s report
- Customizable report builder
- Personalized suggestions by SIA (Social Intelligence Advisor)
Recommendations by SIA in Mentionlytics
Integration & Accessibility
- Hootsuite Integration
- Mobile application
- Slack Integration
Who’s Mentionlytics for?
Mentionlytics is great for organizations, agencies, individuals. It’s also suitable for those who want have a highly accurate sentiment analysis and mention tracking.
Mentionlytics Pricing
- Basic: $69/month
- Essential: $139/month
- Advanced: $249/month
- Pro: $399/month
- Agency/Enterprise: Book a demo!
Claim your two-week free trial and unleash the power of Mentionlytics premium.
2. Brandwatch
Brandwatch is a another Meltwater competitors and alternatives that provides agencies and individuals with data from several channels.
The app hands over numerous data and social media analytics for sentiment analysis; collecting data, and analyzing positive, negative, and neutral comments.
Brandwatch stands out for its “self-serve application”, which collects data from social media networks to share with companies the information and tools to track sentiment and analyze a brand’s presence.
The tool’s report analysis includes various channels, such as blogs, forums, and social media networks, like Facebook, Instagram, etc.
Individuals can look for data thanks to the search box; charting, categorizing, and checking for the sentiment. Brandwatch’s characteristics allow you to receive useful info and complete analysis.
The app helps with market research, trend analysis, protecting and monitoring your brand’s online presence, and benchmarking your performance.
Brandwatch Features
- Social Analytics
- Platform Reporting
- Monitoring & Listening
- Data Management & Analysis
Who’s it for?
Brandwatch works best for large enterprises.
Brandwatch Pricing
Brandwatch has not published pricing details.
Extra: Dive into these Brandwatch Alternatives and Competitors.
3. Hootsuite
Hootsuite is a another tool in our list of Meltwater competitors which assists companies in brand building.
Making stronger connections with your audience, and attracting results business leaders are interested in by incorporating social consistency across organizations are some of the features of this tool.
Hootsuite is a versatile tool ideal for various organizations. It lets you schedule posts across multiple social platforms such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube.
Users can monitor both organic and paid social content, tune into customer conversations, and gather real-time insights from social media to make informed decisions. The tool also advises on the best days and times to post, enhancing visibility, engagement, and website traffic.
The app’s filtering capabilities allow for specific research based on locations or keyword. This makes it easier to track online discussions via keywords, locations, or hashtags.
Hootsuite Features
- Brand monitoring
- Automated publishing
- Content management
- Customer engagement
- Reporting and analytics
Who’s it for?
Hootsuite works great for both small businesses and large enterprises like finance, healthcare, and more.
Hootsuite Pricing
- Professional: $99/month
- Team: $249/month
- Enterprise: Custom offers after contact
The tool also offers a 30-day free trial.
4. Sprinklr
Sprinklr is the next Meltwater competitor and alternative. It’s a customer experience management platform that enables you to check what your customers talk about across 30+ channels in real-time.
The tool offers AI opportunities to turn data into actionable insights; all in one platform.
The tool assists in modern care, modern research, social media engagement and sales, modern marketing, and advertising.
Its services focus on digital transformation and that means enablement, strategy and analysis, managed services, transformational services, moderation services, and success management.
Meeting and satisfying your customers’ needs and expectations is the key principle of Sprinklr. Of course, managing social, creating marketing content, creating paid advertisements, websites, and more automatized processes are included when using the app.
Sprinklr Features
- Enhanced Data Analysis
- Performance Overview
- User Behavior Insights
- Comparative Analysis
- Automatic Posting
- Auto Replies
Who’s it for?
Sprinklr works best for large enterprises with 200+ employees.
Sprinklr Pricing
Sprinklr has not published details about pricing. But you can experience a 30-day free trial.
5. Sprout Social
Sprout Social is our next choice for alternatives to Meltwater. This software that empowers its customers to strengthen their strategies on social media.
The platform is intuitive yet powerful enough for large enterprises. Sprout Social offers tools for social media publishing, engagement, analytics, reviews, e-commerce, and social listening.
It boasts a high ROI and is popular for its social reach measurements. Users can generate reports to identify top influencers, understand their audience, and enhance marketing campaigns.
The tool helps organizations engage broader audiences, streamline content planning, and leverage analytics for strategic decisions.
Sprout Social Features
- Communication Management
- Customer Engagement
- Competitive Analysis
- Conversion Tracking
- Configurable Alerts
Who’s it for?
Sprout works best for large and as well as small agencies and businesses.
Sprout Social Pricing
- Standard $249/month (each additional user +$199/mo)
- Professional $399/month (each additional user +$299/mo)
- Advanced $449/month (each additional user +$349/mo)
The tool also offers a free 30-day trial.
Bonus: Discover a list of all Sprout Social Alternatives and Competitors.
6. Agorapulse
Agorapulse is another good alternative to Meltwater. It assists organizations and individuals in monitoring messages on social media, while planning, posting content, finding influencers, monitoring social media networks, and designing reports in a single dashboard.
The app works on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
With Agorapulse and the app’s inbox, businesses can stay organized, save a lot of time, cope with social media requests, post, create reports, monitor, and use tools for team building and collaboration.
The software is very easy to use and it ensures that a tweet, a message, or even a comment won’t be missed.
Features
- Brand Tracking
- Collaboration Tools
- Campaign Analytics
- Employee Advocacy
- Engagement Tracking
- Automated Publishing
- Campaign Management
Who’s it for?
Agorapulse works for intermediate companies and enterprises.
Pricing
- Standard: €69/mo
- Pro: €99/mo
- Premium: €149/mo
- Enterprise: Custom pricing after contact
The tool also offers a 30-day free trial.
7. Mention
Mention is one of the Meltwater competitors that allows agencies to comprehend their audience’s attitude on various social channels and the web.
The tool lets brands monitor online discussions, gain market analytics, and assess their social media and PR impacts. Marketers can track online sentiments and ensure no crucial insights are missed.
With Mention, users can distribute content, grow their followers, and leverage features like brand monitoring, social listening, and content scheduling.
It monitors numerous web sources, including press releases, reviews, news sites, forums, and blogs, while analyzing posts across various social networks to identify trends and filter social media data.
Mention features
- Campaign Management
- Customer Engagement
- Audience Targeting
- Sentiment Analysis
- Trend Analysis
Who’s it for?
Mention works best for corporate marketing teams and digital agencies.
Mention pricing
- Solo: $49/month
- Pro: $99/month
- ProPlus: $179/month
- Company: upon request
The tool also offers a 14-day free trial.
Bonus: Explore our selection of Mention Alternatives and Competitors.
8. Sendible
Sendible is a the last tool in our list of Meltwater competitors and alternatives. It’s designed for companies to help their clients manage their social media profiles.
The platform connects all social networks in one hub, allowing brands to create a winning social media strategy.
Sendible has social media automation features that help make driving interactions, growing a following base, and generating online conversations easier.
Both brands and agencies appreciate the Priority Inbox a lot, as it saves them hours daily thanks to filtering the most influential discussions from a multitude of origins into one stream.
The app’s social media reports present insights, showcasing the progress on social media. The compose box allows scheduling lots of social media posts at the best engagement times throughout the day
Features
- Engagement Tracking
- Automated Publishing
- Campaign Analytics
- Collaboration Tools
- Email Marketing
- Dashboard
Who’s it for?
Sendible works best for corporate marketing teams and digital agencies.
Pricing
- Creator: $29/month
- Traction: $89/month
- White label: ($399/month)
The tool also offers a 14-day free trial.
Try a Meltwater Alternative for Free
All these tools are top meltwater competitors and alternatives, as social media monitoring is a highly necessary process for brands and agencies.
Discovering what your audience is saying about you and monitoring these conversations is the key to a successful digital marketing strategy. These meltwater competitors combine many important features you should keep in mind.
So, if you’re curious and want to try the numerous opportunities of a monitoring tool you can sign up for our free trial and explore in-depth the possibilities offered.
Gather and analyze all Web & Social mentions of your brand
Mentionlytics works 24/7 and scans for pages and users mentioning your brand and your competitors. Get Share of Voice, Sentiment Analysis, Influencers and many other reports automatically.
