If you’ve been looking for meltwater alternatives this is the article for you. Finding the right social media monitoring tool that meets your needs is a long process and needs a lot of attention. That’s why we created this guide to help you have all the information gathered in one place so you can check the features and pricing details of these user-friendly tools.
So, let’s check out the best alternatives.
What Is Meltwater?
Meltwater is a SaaS media monitoring and analysis company that provides solutions for its customers to make more informed decisions.
Meltwater’s tools can help marketing teams engage, post, and monitor news and social media from one platform. The app allows marketers to discover leads, listen to online conversations, and measure and report the impact of their campaigns. In addition, managing content creation, reviews, and scheduling all these in one dashboard are some of the tool’s most important features.
Exploring and monitoring with Meltwater is all about social listening, media monitoring, sales, and media intelligence which all lead up to consumer insights. The tool also allows you to engage and influence; publish on social media, measure social media engagement, streamline influencer marketing campaigns, and have a media database. On that note, the tool comes with press and newsletter distribution, the creation of real-time alerts, social media analytics, and custom reporting.
Features
- Alerts/Notifications
- API
- Article Author Database
- Audience Targeting
- Automated Publishing
- Behavior Analytics
- Benchmarking
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Clippings Management
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
Who’s it for?
Meltwater is great for professionals working in the communication field to design digital marketing strategies, monitor social media profiles, and manage influencer marketing.
Pricing
Meltwater has not provided pricing information, you need to schedule a demo to find out more about its pricing and packaging.
Top 8 Meltwater Alternatives for Social Media Monitoring
Tool#1: Mentionlytics
Mentionlytics is an Intelligence Monitoring Platform. You can track mentions, keywords, and backlinks about your brand, products, or competition on the entire Web, Review Sites, and News Sites, as well as on Social Media (Instagram, Facebook, Youtube, Linkedin, and more).
With this tool you can track mentions, hashtags, keywords, and sentiment in many languages, granting organizations access to valuable audience insights and data. Companies can find influencers while discovering leads and opportunities for growing their brand’s presence. Mentionlytics is the tool for you if you want to protect your brand’s online reputation, as you can monitor both social media and the web.
Monitoring real-time online conversations, answering customers’ requests, and making the most out of your crisis management strategy are some of the benefits of using the tool, which also has a Social Intelligent Advisor; thanks to the AI feature you can collect useful insights based on actionable data. This is a one-of-a-kind characteristic that provides insights, analytics from social media, and personalized suggestions.
P.S Mentionlytics comes with a mobile app.
Features
- Social intelligence advisor (unique feature)
- Review Monitoring
- Share of Voice
- Customizable report builder
- Top mentioner’s report
- Boolean mentions search
- Social reach
- Full web monitoring
- Competitor monitoring
- Full analytics dashboard with graphs and detailed analysis
- Marketing leads or topics monitoring
- Publisher
- Labeling and assignment of mentions
- Mobile application
- Hootsuite Integration
- Slack Integration
Who’s Mentionlytics for?
Mentionlytics is great for organizations, agencies, individuals, and stakeholders.
Pricing
- Basic Plan $49 per month
- Essential Plan $99 per month
- Advanced Plan $199 per month
- Pro Plan $299 per month
- The Agency Plan starts at $450 per month
- The Enterprise Plan starts at $950 per month
There’s also a 14-day free trial for you to try.
Tool#2: Brandwatch
Brandwatch is a social media monitoring tool that provides agencies and individuals with data from several channels. The app hands over numerous data and social media analytics for sentiment analysis; collecting data, and analyzing positive, negative, and neutral comments.
Brandwatch stands out for its “self-serve application”, which collects data from social media networks to share with companies the information and tools to track sentiment and analyze a brand’s presence.
The tool’s report analysis includes various channels, such as blogs, forums, and social media networks, like Facebook, Instagram, etc. Individuals can look for data thanks to the search box; charting, categorizing, and checking for the sentiment. Brandwatch’s characteristics allow you to receive useful info and complete analysis. The app helps with market research, trend analysis, protecting and monitoring your brand’s online presence, and benchmarking your performance.
Features
- Reports & Dashboards
- Social Analytics
- Platform Reporting
- Monitoring & Listening
- Data Management & Analysis
Who’s it for?
Brandwatch works best for large enterprises.
Pricing
Brandwatch has not published pricing details.
Tool#3: Hootsuite
Hootsuite is a social media management software that assists companies in brand building. Making stronger connections with your audience, and attracting results business leaders are interested in by incorporating social consistency across organizations are some of the features of this tool.
The tool is suitable for many organizations. Hootsuite allows you to schedule posts on various social channels, like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube, monitor non-paid and paid social media content altogether, check your customers’ discussions, and collect real-time customer insights via social media to form the right decisions. You can benefit from the most suited days and times to publish your posts, so you can raise awareness, and improve engagement, and website traffic.
With the app’s filters, users can do their research based on keywords or locations. This assists the process of monitoring online conversations based on keywords, locations, or hashtags. In addition, Hootsuite operates in many languages, so you can check hashtags based on your competition’s future endeavors around the world and their content on social networks.
Features
- Automated publishing
- Content management
- Social media channel management
- Social media scheduling
- Brand monitoring
- Customer engagement
- Team collaboration
- Reporting and analytics
Who’s it for?
Hootsuite works great for both small businesses and large enterprises like finance, healthcare, and more.
Pricing
- Professional Plan €39 per month
- Team Plan €109 per month
- Business Plan €669 per month
- Enterprise Plan Custom Solutions
The tool also offers a 30-day free trial.
Tool#4: Sprinklr
Sprinklr is a customer experience management platform that enables you to check what your customers talk about across 30+ channels in real-time. The tool offers AI opportunities to turn data into actionable insights; all in one platform.
The tool assists in modern care, modern research, social media engagement and sales, modern marketing, and advertising. Its services focus on digital transformation and that means enablement, strategy and analysis, managed services, transformational services, moderation services, and success management. Meeting and satisfying your customers’ needs and expectations is the key principle of Sprinklr. Of course, managing social, creating marketing content, creating paid advertisements, websites, and more automatized processes are included when using the app.
Features
- AB Testing
- Activity Dashboard
- AI/Machine Learning
- Alerts / Escalation
- Alerts/Notifications
- API
- Augmented Analytics
- Automated Publishing
- Automated Responses
- Behavior Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
Who’s it for?
Sprinklr works best for large enterprises with 200+ employees.
Pricing
Sprinklr has not published details about pricing. But you can experience a 30-day free trial.
Tool#5: Sprout Social
Sprout Social is a social media management software that empowers its customers to strengthen their strategies on social media. Improved relations with clients, streamlined publishing workflows, instantaneous collaboration, and changing data from social media to actionable insights are Sprout Social’s key elements.
The platform is easy-to-use, understandable, and instinctive but strong to assist the largest enterprises. Sprout Social provides social media publishing, engagement, analytics tools, reviews, e-commerce, and more specifically social commerce, and social listening.
This tool is accompanied by a high ROI and has received great user adoption because of the social reach measuring. In terms of reports, the customer can have a report on one platform allowing them to discover leading influencers. It helps organizations to understand their users, uncover current industry trends, and therefore, enrich social media marketing campaigns.
Using the tool, allows organizations to approach wider audiences, while planning, organizing, and content scheduling. The reporting platform of the app allows you to connect with your audience in real-time and you can also utilize the tool to uncover analytics data to make strategic decisions.
Features
- Audience Targeting
- Automated Publishing
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Configurable Alerts
- Contact Management
- Content Management
- Conversion Tracking
- Customer Engagement
Who’s it for?
Sprout works best for large and as well as small agencies and businesses.
Pricing
- Standard Plan $89 per month
- Professional Plan $149 per month
- Advanced Plan $249 per month
The tool also offers a free 30-day trial.
Tool#6: Agorapulse
Agorapulse is a social media management software; assists organizations and individuals in monitoring messages on social media, while planning, posting content, finding influencers, monitoring social media networks, and designing reports in a single dashboard. The app works on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
With Agorapulse and the app’s inbox, businesses can stay organized, save a lot of time, cope with social media requests, post, create reports, monitor, and use tools for team building and collaboration. The software is very easy to use and it ensures that a tweet, a message, or even a comment won’t be missed.
Features
- Automated Publishing
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Collaboration Tools
- Competitive Analysis
- Contact Management
- Content Management
- Conversion Tracking
- Customer Engagement
- Customer Segmentation
- Employee Advocacy
- Engagement Tracking
- Gamification
- Influencer Tracking
Who’s it for?
Agorapulse works for intermediate companies and enterprises.
Pricing
- Pro plan €79 per month
- Premium plan €199 per month
- Enterprise plan upon request
The tool also offers a 15-day free trial.
Tool#7: Mention
Mention is a monitoring tool that allows agencies to comprehend their audience’s attitude on various social channels and the web.
The tool allows brands to monitor online conversations, receive analytics and metrics about their market, and evaluate the impact of their social media and public relations actions. The tool makes it possible for marketers to keep an eye on what is being said online by making sure they do not overlook any valuable insights or info related to marketing strategies. The tool allows customers to distribute content within their online communities while increasing their followers.
The key features that describe Mention are; brand monitoring, social listening, social media scheduling, and publishing. Pin-point conversations are of high importance, which means easily monitoring more than many sources on the web daily, together with press releases and articles, review sites as well as news sites, forums, and blogs. Then follows listening and understanding of everything posted on multiple social media networks. Reveal trends in discourse, filtrate, and evaluate data from social media.
Mention features:
- Audience Targeting
- Campaign Management
- Competitive Analysis
- Configurable Alerts
- Customer Engagement
- For Small Businesses
- Influencer Tracking
- Reporting & Statistics
- Reputation Management
- ROI Tracking
- Sentiment Analysis
- Trend Analysis
Who’s it for?
Mention works best for corporate marketing teams and digital agencies.
Mention pricing:
- Solo Plan $29.00 per month
- Pro Plan $99.00 per month
- ProPlus Plan $199.00
- Company Plan upon request
The tool also offers a 14-day free trial.
Tool#8: Sendible
Sendible is a social media management tool designed for companies to help their clients manage their social media profiles. The platform connects all social networks in one hub, allowing brands to create a winning social media strategy.
Sendible has social media automation features that help make driving interactions, growing a following base, and generating online conversations easier. Both brands and agencies appreciate the Priority Inbox a lot, as it saves them hours daily thanks to filtering the most influential discussions from a multitude of origins into one stream. The app’s social media reports present insights, showcasing the progress on social media. The compose box allows scheduling lots of social media posts at the best engagement times throughout the day
Features
- Automated Publishing
- Brand Tracking
- Calendar/Reminder System
- Campaign Analytics
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Contact Management
- Content Management
- Customer Engagement
- Customer Support
- Customizable Reports
- Dashboard
- Email Marketing
- Engagement Tracking
Who’s it for?
Sendible works best for corporate marketing teams and digital agencies.
Pricing
- Creator Plan €24 per month
- Traction Plan €75 per month
- Scale Plan €165 per month
- Expansion Plan €349 per month
The tool also offers a 14-day free trial.
Over to You
All these tools are top meltwater alternatives, as social media monitoring is a highly necessary process for brands and agencies. Discovering what your audience is saying about you and monitoring these conversations is the key to a successful digital marketing strategy. These meltwater competitors combine many important features you should keep in mind.
So, if you’re curious and want to try the numerous opportunities of a monitoring tool you can sign up for our free trial and explore in-depth the possibilities offered.
