Why are online reputation management tools popular nowadays?
As of today, there’s nothing more important for a company’s overall brand image than its online presence. PR managers at agencies and corporate marketing departments work hard to build their brand’s reputation as successfully as possible.
Are you interested in protecting and optimizing your brand image online?
In this article, we’re going to review some of the best online reputation management tools. So let’s get started!
Disclaimer: The information below is accurate as of today 01/11/2022
Table of Contents
- What’s an Online Reputation Management Tool?
- 5 Reasons Why Using an Online Reputation Management Tool is a Great Idea
- Tool #1: Mentionlytics
- Tool #2: Brandwatch
- Tool #3: Buzzsumo
- Tool #4: Mention
- Tool #5: Reputology
- Tool #6: DataEQ
- Tool #7: BrandMentions
- Tool #8: Reputation
- Tool #9: Hootsuite
- Tool #10: Digimind
- Tool #11: Birdeye
- Tool #12: Buffer
- Tool #13: BrandYourself
What’s an Online Reputation Management Tool?
An online reputation management tool is any digital platform that helps companies track what’s being said about their brand online.
In detail, online reputation management (ORM) software monitors digitally accessible sources that can show users how their potential customers see them. These sources can be review sites, customer feedback, forums, social profiles, negative mentions, marketing campaigns, testimonials, star rating displays, etc.
Positive reviews contribute to a good reputation for your brand name in general. Contrarily, negative comments and bad reviews tank your reputation score.
Having a clear image of your business reputation helps marketers protect their company name. For example, monitoring online reviews might get tricky and time-consuming as your brand expands.
Nevertheless, you always need to respond to positive and, more importantly, negative reviews. At the same time, it’s important to identify and delete fake reviews that could cost you potential customers.
ORM’s main function is to gather all new reviews from customer review sites, search engines, and social networks in a unified platform.
5 Reasons Why Using an Online Reputation Management Tool is a Great Idea
An advanced online reputation management strategy works to improve the brand’s local SEO efforts. For example, we know that positive reviews help your company name rank higher in local searches and business listings.
But what are some of the most valuable benefits companies gain by using online reputation management tools?
Reason #1: Control how well your new product/service is perceived by your audience
Statistics show that 90% of consumers read online reviews before visiting a business. Hence knowing and controlling how your potential customers view your brand products/services is of great importance.
To discover the audience’s thoughts on new products, monitor reviews from review platforms, forums, news websites, and social media platforms.
After getting a general idea about what the audience thinks, try managing your brand reputation. Reply to negative reviews and listen to customer feedback while simultaneously encouraging user-generated content from happy customers (i.e. testimonials).
For example, business review requests increase the number of referrals (website visitors that came from clicking on a link).
Reason #2: Bridge the gap between what you think of your product and what your audience thinks of it
Sometimes, what you perceive as a good product idea isn’t always viewed in the same way by your audience.
In order to bridge the gap between your audience’s and your own, monitor your brand product’s performance online. ORM tools usually feature complex algorithms, like sentiment analysis, that help answer important questions.
What’s the general consensus of your target audience about your products? What do some of the most popular comments among your mentioners say about your brand reputation?
Tip: To avoid creating products that won’t interest your audience, ask them what they think of your ideas on your social media platforms.
Reason #3: Track and control misinformation about your business
A point often overlooked is that nowadays, misinformation is common on multiple marketing platforms.
Fake reviews are easily generated but they can harm your brand reputation. What you have to do is to identify them fast and delete them.
Obviously, you could reply to fake reviews and make sure that the person reading them knows they’re not real. However, most marketers agree that the best policy is to get rid of them as soon as possible.
Luckily, social media monitoring tools provide users with intelligent review management software, reports, API integration, and real-time notifications.
Whether you’re alerted by email notifications or text messages, tracking any malicious content is important.
Reason #4: Significantly improve your product and services based on online comments and reviews
It’s widely known that good reviews increase consumer trust. In fact, statistics show that positive customer experiences encourage 42% of shoppers to purchase again.
While this may be true, people often forget to realize that bad reviews aren’t always that bad.
Negative comments can be constructive if you listen to what they say.
For instance, a negative review could imply that while your products were fine, your customer support service wasn’t.
Streamline customer experience for your brand audience and make sure to reply to any negative mentions. Let users know they’ve been heard and that you appreciate the comment.
Reason #5: Get insight that allows you to forecast future success or failure
Businesses need to always be two steps ahead. Therefore, simply tracking their brand reputation and product performance around the web isn’t enough.
Can you forecast your brand’s future?
This is where professional tools come in handy.
Not only do online reputation management tools create frequent reports that evaluate your work but they also provide insights for the future.
For example, the Net Promoter Score (NPS) measures customer loyalty and tries to predict future customer leads. How many of your customers would actually recommend you to their friends?
There are ways to monitor reviews for free. For example, you can set up Google alerts for your brand name and get a free version of reputation monitoring.
However, experienced social listening tools are always more effective when it comes to reputation management. So here are some of the best ORM tools for all businesses:
Tool #1: Mentionlytics
Starting with Mentionlytics, an all-in-one social media monitoring tool that offers valuable insights to help improve social media marketing strategies.
Operating with fast social media monitoring software, Mentionlytics tracks all your brand mentions. Discover what’s being said about you on Twitter, Instagram, Facebook, LinkedIn, Youtube, TikTok, Google Reviews, Reddit, and more.
As a social media management platform, Mentionlytics offers management features, like the option to schedule content across all social networks.
Moreover, Mentionlytics promises quality and quantity of mentions and insights about multiple important metrics. For example, brand awareness KPIs reveal if your social media accounts are working effectively for your digital marketing strategy.
In general, Mentionlytics offers a number of great features that vary from brand monitoring to review management. Some of the most valuable ones, in particular, are:
- Social Intelligence Advisor (SIA), a unique feature that provides personalized advice for social media strategy optimization
- Advanced review monitoring and ReviewTrackers integration
- Advanced Boolean search for result filtering via keywords and hashtag combinations with operators such as AND, NOT, and OR
- Intelligent sentiment analysis in 24 languages and social media analytics
- Free social media report builder for customizable reports that include all the metrics you need to track
- Competitor monitoring and influencer identification
- Simplified team collaboration, with real-time notifications, tags, labels, and task assignments for workflow automation
Mentionlytics provides users with 6 different pricing plans:
- Basic ($49/month)
- Essential ($99/month)
- Advanced ($199/month)
- Pro ($299/month)
- Agency ($450+/month)
- Enterprise ($950+/month)
Mentionlytics offers users the choice of a monthly or annual payment. The latter saves you two months from your total subscription.
Tool #2: Brandwatch
The next tool, Brandwatch, is identified as the world’s pioneering digital consumer intelligence platform.
Basically, Brandwatch is a popular social listening tool that has earned the trust of some of the most famous brands.
Operating with advanced AI software, Brandwatch sets to help businesses understand their target audience better. By doing that, the platform helps them see how their brand is perceived and how to protect their company name.
Brandwatch offers many valuable features, like
- Crisis management and real-time notifications
- Brand monitoring and management
- Competitor analysis and share of voice calculator
- Data democratization and segmentation
- Market research and trend analysis
- Social media management and unified social inbox
Brandwatch’s Essential plan (basic social features for small businesses) is available at $108.00/month.
However, their full product suite consists of the following plans:
- Consumer Intelligence (for researchers and analysts)
- Social Media Management (for social media managers)
- Full suite (for data-driven teams)
These subscription plans’ pricing information isn’t available for website visitors. If you’re interested, you have to book a meeting with the Brandwatch team.
Tool #3: Buzzsumo
BuzzSumo is an all-in-one content marketing platform that assesses a brand’s online presence and gives useful insights for optimization.
Buzzsumo is widely popular for its fast speed and effortless nature of small-scale monitoring results. Users get to create alerts for influencers and journalists so they can be the first to engage with their content.
Focusing on local SEO, the tool lets clients track new backlinks that roll in from around the web.
Moreover, BuzzSumo provides marketers with an insightful content analyzer and a creative idea generator for content creation.
- Advanced brand monitoring
- Crisis alerting and reputation risks tracking
- Influencer identification and competitor intelligence
- High-performing content research
- Data research for marketing strategy improvement
- API integration
Although BuzzSumo offers a free version, most features are included in its 3 subscription plans:
- Pro ($99/month)
- Plus ($179/month)
- Large ($299/month)
Annual billing saves you 20% of the initial cost.
Tool #4: Mention
Mention is a prevalent social listening platform that helps businesses understand what the audience thinks of them online.
Mention collects brand mentions and insights from websites, forums, blogs, and social networks, like Facebook, Twitter, Instagram, Pinterest, and TikTok. As a result, companies can evaluate their social media performance and assess the impact of their marketing strategy.
Mention’s clients can respond to social media conversations quickly and establish the consideration of their audience’s voices.
Mention has many cool features. Some of them include:
- Instant alert options variety and reputation monitoring
- Precise reporting and key metrics tracking
- Real-time web and social media monitoring
- Social media strategy optimization and publishing automation
- Insight-driven social listening and noise elimination
- Trend tracking and comprehensive analytics
Mention offers a “free plan for individuals who want to get started,” but also provides users with 4 subscription plans:
- Solo ($29/month)
- Pro ($99/month)
- ProPlus ($199/month)
- Company (Custom pricing after contact)
Annual billing saves you 2 months from the initial cost.
Tool #5: Reputology
Reputology is a review management tool that focuses on review tracking for multi-location businesses and brands.
As the name suggests, this is one of the most popular online reputation management tools. In fact, it’s mainly focused on collecting online reviews from review sites, like Google Reviews, Yelp, Facebook Reviews, etc.
Apart from collecting, users get notified of new reviews and can reply to all of them quickly from the app.
Another great aspect of Reputology is the fact that it’s location-specific. To clarify, this means that businesses with more than one store can monitor and manage each store separately by location.
As an expert in reputation monitoring, Reputology’s advanced features include:
- 24/7 review monitoring
- Customer sentiment analysis
- Real-time email notifications for quick replies to new reviews
- Customer feedback aggregation through customizable surveys
- Team collaboration and review management optimization
- Trend identification and metrics measurement
Reputology lets clients choose between these 4 subscription plans:
- Solo ($110/month)
- Professional ($180/month)
- Agency ($400/month)
- Partner ($2500/month)
Annual billing saves 10% of the initial cost.
Tool #6: DataEQ
DataEQ (formerly BrandsEye) is next in our online reputation management tools list.
DataEQ is a high-performing social listening tool that helps organizations to deal with enormous levels of online conversations. In detail, the tool focuses on the following topics:
- Customer experience
- Customer service
- Market conduct
- Risk and reputation
DataEQ collects accurate and actionable data by structuring and analyzing customer conversations that take place on the web. By doing that, it helps users understand their customers better, avoid risky decisions, increase revenue and optimize the customer experience.
DataEQ’s features are heavily focused on ORM. Some cool ones include
- Negative feedback management
- Market reporting and analytics
- Text and sentiment analysis
- Customer segmentation and insights
- Multi-channel data collection
- Customer service and team workflow optimization
Unfortunately, pricing solutions for DataEQ are not visible for public viewing. Nevertheless, you can contact their team and get a personalized offer.
Tool #7: BrandMentions
The next tool’s tagline is “Every mention, counted”.
As the name suggests, BrandMentions is a multi-channel monitoring tool that scans each platform for social mentions of your brand. In addition to social media platforms, the tool tracks brand mentions from news websites, blogs, and review sites.
By allowing businesses to follow the conversations that feature their company name, this tool helps them protect their brand reputation.
Although BrandMentions offers a significant number of features, some of the best ones include:
- Brand monitoring and sentiment analysis
- Reputation management and real-time notifications
- Competitor spying and social media analytics
- Social mentions search and analysis
- Hashtag tracking and performance monitoring
- Social listening and influencer identification
BrandMentions offers the following subscription plans:
- Growing Business ($99/month)
- Company ($299/month)
- Enterprise/Agency ($499/month)
While the first option is billed quarterly, the other two follow a monthly billing policy.
Tool #8: Reputation
As another example of the literal use of words in the brand name formation process, Reputation is a famous ORM tool.
Reputation.com is one of the most popular online reputation management tools. It’s mostly suited for large businesses and enterprises that are looking to track, manage and protect their brand’s reputation.
Collecting high-quality data from surveys, online reviews, business listings, and social mentions, Reputation helps businesses to improve their customer experience.
Heavily focused on protecting and streamlining each client’s brand reputation, the tool includes cool features, like
- Social media management and community engagement
- Media monitoring and social suite
- Sentiment analysis and customer feedback insights
- Business listings optimization
- Review monitoring, management, and response
- Customer Intelligence and text analytics
Sadly, Reputation doesn’t provide pricing information on its website. In order to get the tool’s current pricing, you have to contact the Reputation team.
Tool #9: Hootsuite
As one of the most popular digital marketing suites, Hootsuite is obviously on this list.
Hootsuite helps users complete all of their online marketing strategy tasks quickly and effortlessly.
For instance, the suite’s brand monitoring tools track social mentions, messages, and conversations. Therefore, users are instantly notified of negative comments or good reviews in any of the 35 social media platforms supported.
Additionally, users can view their competitors’ online performance and get valuable insights about their content strategy.
Hootsuite is full of cool features. The following are some of the most important ones:
- Online presence measurement and brand monitoring
- Unified social media content creation and creation
- Keyword tracking and campaign monitoring
- Social media analytics and reporting
- All-in-one social profiles management (scheduling and publishing included)
- ReviewTrackers integration and reputation tracking
Hootsuite offers the following 4 subscription plans:
- Professional ($49/month)
- Team ($249/month)
- Business ($669/month)
- Enterprise (Custom pricing after contact)
Tool #10: Digimind
Digimind is another great choice if you’re looking for online reputation management tools.
Digimind is a top-performing social media monitoring and competitive intelligence platform that aims to help medium and large businesses.
If you’re wondering how the answer is still by protecting and improving their brand’s reputation. With Digimind, users can measure the reputation of their company name, notice crisis, and be prepared to act.
Agencies that turn to Digimind usually want to accelerate digital transformation by following insight-driven and data-focused marketing strategies.
Digimind’s solutions vary from market intelligence to brand monitoring. In general, the most important features include:
- Audience targeting and consumer insights
- Competitor monitoring and campaign tracking
- Reputation management and configurable alerts
- Sentiment analysis and impact measurement
- Trend analysis and influencer identification
- Social report customizability and exporting
Unfortunately, Digimind’s pricing plans are not accessible to the public. Nonetheless, you can request a demo of the tool and get a personalized pricing offer.
Tool #11: Birdeye
Birdeye is a reputation management and customer experience software that helps brands conduct surveys, collect online reviews and convert leads.
The first thing to remember about Birdeye is that it focuses on optimizing your local SEO, listings, and referral marketing. Basically, the tool generates reports, reviews, and customer feedback to protect a brand’s reputation and maintain a positive online rating.
Additionally, Birdeye lets users turn customer comments, online reviews, survey responses, and social mentions into support tickets.
Birdeye’s solutions cover both small businesses and enterprises. Some cool features include:
- Consumer intelligence and competitor analysis
- Real-time notifications and response management
- Listings management and review generation
- Keyword tracking and sentiment analysis
- Survey automation and customer feedback
- Social media monitoring and management
Birdeye’s website includes a pricing configurator that shows you the subscription plans after you’ve submitted the following information:
- Company name
- Number of locations
- Full name
- Mobile number
Tool #12: Buffer
Buffer is another popular social media management software on our list of online reputation management tools.
Buffer is an intuitive online marketing tool, trusted by numerous marketers for its ability to streamline social media publishing effectively.
By focusing on optimizing social media content and audience engagement for brands, Buffer makes sure that its reputation remains positive.
Buffer’s cool features include:
- All-in-one user interface for quick replies and messages
- Bulk scheduling and publishing content automation
- Target audience demographics and social media analytics
- Report creation and reach/engagement optimization
- Social media content management and curation
- Mobile app & iOS functionality
Buffer offers a free plan for specific social media tools. Nevertheless, it provides 3 professional subscription plans as well:
- Essentials ($6/month per social channel)
- Team ($12/month per social channel)
- Agency ($120/month for 10 social channels)
Annual billing will save you 2 months of subscription.
Tool #13: BrandYourself
Lastly, BrandYourself is the final pick on our list.
BrandYourself is an online reputation management tool that focuses on freelance and corporate professionals and their online privacy and protection. The tool allows users to monitor, identify, analyze, and manage new reviews and their overall online presence.
Furthermore, BrandYourself’s reports show businesses how to improve their Reputation Score, avoid possible risks and optimize their brand.
BrandYourself is definitely unique when it comes to ORM features. These include the following:
- Social media clean-up and brand monitoring
- Online privacy protection and dark web scan
- Info removal from data brokers
- Negative Google result services
- Personal branding and employee branding
- Review management and Glassdoor review tracking
BrandYourself splits its features into two categories:
- Do-it-yourself software (free option)
- Managed services (premium option)
The subscription plans of Managed services are currently unknown to the public. Feel free to contact the BrandYourself team for more information.
Now Over to You
If you’re new to the marketing game, we hope this article has helped you understand the importance of brand reputation.
After all, online reputation management tools, like Mentionlytics, want to help individuals and businesses protect their brand name.
Have more questions? Book a live demo with Mentionlytics to let our specialists explain how our online reputation management software can help you.
Frequently Asked Questions (FAQs)
Q1. How can I protect my online reputation?
A great way to protect your online reputation is to use an online reputation management tool. Manually monitoring and managing every risk factor that threatens your brand reputation is impossible. To deal with bad reviews, negative mentions, or just too many messages, you should invest in an automated ORM tool.
Q2. What are the best techniques used in online reputation management?
Some of the best techniques used in online reputation management are:
- Conduct a brand audit
- Monitor social media and brand mentions
- Respond politely to negative comments and reviews
- Identify and get rid of fake reviews
Ask for positive customer reviews from happy clients.