One of the best ways to promote your business on Facebook is to create a Facebook business page. It will help you get new leads from Facebook that you never had before.
But if you want to get the most out of your Facebook business page, it won’t be enough to just create one and leave it be.
Just like with other marketing channels, you’ll want to optimize your Facebook page and make sure it’s giving you the results you want. This includes using a Google Trends API to help you get the best results and other tactics that will help you get more leads.
In this article, we’ll show you the best optimization tips on how to optimize your Facebook page and get more juice out of it in a few simple steps.
Why optimize your Facebook business page
Before we get into the best tips and tricks on optimizing your Facebook business page, let’s consider why you should even do it in the first place.
- Facebook offers massive potential for ROI. Since the page has over 2 billion users worldwide, you’ll be able to upscale your business whether you’re a local brand or a global one.
- A well-optimized page gives you credibility. Have you ever entered a page on Facebook and saw that it didn’t have an image, recent posts, or a call to action, for instance? For many people, that’s a turn-off.
- A Facebook business page acts as your second homepage. If you’re getting a lot of leads from social media marketing, then your Facebook page should be one of your priorities as it will act as a second homepage for your business.
- You’ll give your customers all the info they need. A Facebook business page should be set up in such a way that you provide all the information a typical customer would need before buying from you.
A Facebook page will essentially act as your unofficial page so you’ll want to make sure that it presents you in the best way possible.
How to optimize your Facebook page – best tips
Let’s take a look at how to optimize your Facebook business and get more ROI from Facebook.
#1 Choose the right template
If you’re building the Facebook page from scratch or simply optimizing it, you’ll want to make sure that you pick the right template that will help you upgrade your Facebook presence.
One of Facebook’s best features is that you can select a template for your business page. This helps you set up Facebook pages quickly and painlessly but also gives an appealing look.
The best way to select your template is to try a few out and see how it fits with your business. You might need to do some juggling here and there to fit all the details that you want to fit into a specific template, though.
Templates are a great way to get started with optimizing your Facebook business page, especially if you don’t have a lot of experience with FB pages and you want a proven way to make your site work.
#2 Complete your profile
One of the most important tasks that you’ll want to do is make sure that you have completed the entire profile of your page. You’ll need to ensure that all the details are covered first, which includes:
- Adding a cover photo that represents your business best (a cover photo is different from a profile one)
- Adding a profile photo
- Adding business hours to the page
- Setting up the proper name for the page
- Filling out the details about your business
In this step, you should aim to add as many details to the page as possible so that you’ll appear credible and trustworthy.
Even if you have your own website, Facebook business pages act as secondary websites where visitors can learn more about you. And because of that, you should try and provide as much information as possible. Optimizing your Facebook page also follows the latest social media trends.
#3 Use page tabs
Another great tip for optimizing your page is to use page tabs to help users scroll through your products and services.
These tabs will appear on the left-hand side of the page. Essentially, they allow you to add various details about your business, such as your current offers, services, upcoming events, products you offer, create a drop-down menu, and much more.
You can add these page tabs in the page settings where you’ll be able to rename these tabs and change them according to your needs.
#4 Select a good URL
You can customize and personalize the vanity URL of your Facebook business page. This might seem like a small step, but if you create a custom URL with a bit of personalization, you’ll be able to add some character and brand recognition to your page.
#5 Update your newsfeed
If you already have a good social media marketing strategy in place, then keeping your news feed up to date will already be one of your main priorities here.
You could simply share news on your page or other posts such as curated content, articles, as well as recent blog posts you’ve written. You might even include other news relevant to your industry, which you could find using a good Google news API.
Social media platforms will help you amp up your social media marketing and in combination with search engine optimization, they can be extremely powerful for boosting your traffic and leads.
#6 Use relevant keywords
Let’s not forget that even social media pages count for SEO, so you’ll want to also include some keywords and add them to your business page.
You could add them to the “About Us” section or the rest of your pages. If you don’t know which keywords to use, you could try a Google scraper to help you scrape Google results and find the keywords to use.
If you follow this step, you should easily be found through a Facebook search and through search engines.
#7 Allow users to leave reviews
Another great tip that you could use with your business page is to allow your users to leave customer reviews about you and your services.
The role of social proof is strong, and when it comes to Facebook and other social media, it’s even more powerful. Facebook users could leave good reviews about you on your company page and encourage others to try you out.
Your goal should be to encourage Facebook users to leave reviews, which will not only allow you to attract new customers but also give you more credibility.
#8 Engage with users
Facebook remains oriented towards user interaction. This means that you’ll want to constantly interact with your users, which includes managing comments or responding to direct messages, creating live videos, special events, or other things to engage with your potential customers.
The goal of every Facebook page that wants to have better results is to keep engaged with users and make sure that they get all the answers they need.
Your Facebook page matters!
Even though you might already have a decent Facebook page going on, it’s important that you try and optimize it constantly. Having a well-optimized Facebook page will help you whether you’re a local business or an international one. With these tips and tricks, you’ll be able to get more out of your page and increase its potential.