Brands are leveraging multiple channels increasingly to expand their interaction with consumers. However, innovative brands can only keep conversations alive by using the right platforms to gather insights. Visuals and text aren’t the only mediums for them, but they also use audio for maximum benefit.
The concept of podcasting is growing popular year by year, to the point that this year, stats have shown that approximately 75% of people around the US are familiar with podcasts, and the percentage is steadily increasing.
However, just marketing through the medium of podcasts is not enough. To gain real insight into the response of your target audiences, you need to monitor it- which is where podcast monitoring comes in.
Audio-based platforms and podcasts are growing in popularity. They can act as a significant source of entertainment and news. This is because they hold extensive amounts of info that businesses should not ignore when capturing their consumers’ voices. Here are some ways podcast monitoring can be added to your social media strategy- and how they work.
How Podcasting Monitoring Can Be Used To Your Advantage
It is a given how critical social media and the internet, in general, are when marketing your brand. This is why you should leverage all mediums, from text-based posts to audio-based podcasts. In addition, there are several unforeseen advantages to podcast monitoring that all brands should consider, such as:
#1 Researching Trends
Podcast Monitoring can be utilized to find market opportunities that present themselves, as today’s marketing world relies on how quickly you can find and use insights to your advantage. Podcast monitoring helps brands filter efficiently through results to focus on the relevant material.
For example, financial markets and unique selling points are critical ingredients in the finance industry to keep you ahead of competitors. Podcast monitoring will let you know what conversations are taking place and the topics prevalent online. This can help streamline your research and social media posting ideas.
#2 Brand Monitoring
Utilize podcast monitoring for the extraction of hidden brand mentions. Having complete visibility about the conversations taking place around your brand can help you prepare future PR campaigns and communication. You can boost your ROI and protect your brand by gathering insights through podcast monitoring.
You do not have to guess what podcasts discuss your industry or wait to come across organic mentions about your brand. Podcast monitoring gets you all relevant information from many different podcasts in just seconds, meaning you do not have to stream through hours and hours of audio to find brand mentions.
#3 Campaign Optimization and Measurement
The inclusion of podcast monitoring within marketing projects will allow you to get full coverage regarding the stuff being said about your business across different mediums and platforms. You will also be able to get a better idea of your campaign’s impact and reach.
Using podcast monitoring will help you understand what will help you take your campaign to the next level. You will discover hidden mentions and discover new influencers and opportunities, leading you to launch more intensive marketing campaigns.
#4 Find Relevant Influencers
By having access to a whole new medium, you will expand your network and find podcast hosts who have shown interest in your brand and ask them to talk to their audiences about it. It is an organic way to entice customers and reach niche audiences you usually could not.
#5 Starting Your Own Company Podcast
Apart from seeing keywords relevant to your industry pop up in podcast conversations, you can also use those topics to create content for your own podcast, placing your organization’s thought leaders to cover topics that are relevant to what you do.
How Podcast Monitoring Can Increase Your ROI
Simply put, podcast monitoring will help you reach those actively searching for your services or products. By monitoring mentions, you can get those people before your competitors.
Because of this, you will better understand the main keywords to include within your content, getting organic traffic to your page.
Also, by marketing through popular influencers, you will have a trusted face presenting your brand to those looking for the solution you are offering, which will help increase your ROI.
Also, over 60% of people listen to podcasts while at home, making it a desirable form of communication with audiences during the pandemic. Due to people spending more time looking for podcasts during their time at home, there is an increase in the number of existing podcasts.
The number of shows in April of 2021 is now over 2,000,000, with more than 48 million episodes available. This makes podcasts a valuable medium to monitor for mentions and grow your profitability in return.
Podcast Metrics- Beneficial Ways To Use Them
Specific basic podcast metrics can be very beneficial for marketing and research purposes. So let’s discuss them in more detail:
Subscriptions indicate what listeners are interested in and are a telling sign of those who are loyal to your podcast. It shows how they do not want to miss even one episode and are devoted to your content. Therefore, using subscribers to your advantage can help increase your success.
Another way to gauge the popularity of a podcast is by checking out the websites backlinking to them. Be sure to check if these are quality backlinks or not, as the website may be criticizing the podcast instead.
#3 Landing Pages
Landing pages are a great way to market your podcast and work as a measurement tool for traffic, and you can utilize them to announce promotions and gain subscriptions, providing additional insights. The key is setting a time limit on your offers so that people act more quickly.
Since listeners can download a singular podcast on many devices, so analyze unique downloads such as these. Also, take a look at the number of downloads per episode so you can better understand the type of content your audience is searching for.
How Mentionlytics can help with Podcast Monitoring
Mentionlytics is one of the best tools to monitor social media that tracks mentions, keywords, and podcasts via the web.
In this way you can:
#1 Monitor A Wide Variety Of Podcasts
No matter which industry you belong to, you can monitor many podcasts, including business, news, entertainment, healthcare, politics, and more. There are tens of thousands of podcasts to go through out there! Please take advantage of them!
#2 Receiving Real-Time Mention Alerts for podcasts
You can set up real-time alerts to organize your mentions. Get notifications about mentions in podcasts minutes after it has been published.
#3 Including Analytics and Podcast Mentions In Reports
Sentiment analysis is a way to understand the contexts of podcast mentions. You can also save your ones to reports! You can see podcast data next to your social media and get a complete picture of your marketing efforts.
#4 Different Languages
A podcast monitoring software can search through and let you know of mentions in other languages apart from English. Popular languages such as Italian, Spanish, Greek, German, and French are all included, which can be pretty helpful if you are catering to a global audience.
Start Monitoring mentions for Podcasts!
Marketing and PR teams should measure how effective podcasts are and mention your business or industry within this powerful medium. Analytics are essential and can offer a different perspective about effective strategies and metrics to measure podcasts mentions.
Remember that podcasts are becoming increasingly popular, with approximately 28% of adults in the US listening every week in 2021. There is a 17% increase within just a year! It presents a unique and exciting opportunity for businesses to grow a diverse audience and capture the loyalty of intended audiences.
Mentionlytics should be your go-to for podcast monitoring! Request a free trial today!