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The Best Ways to Boost Brands on Important Websites

Business-to-business (B2B) marketing leaders say that branding is vital to the growth of any business. Branding is what

Business-to-business (B2B) marketing leaders say that branding is vital to the growth of any business. Branding is what differentiates you from your competition and makes your product/service unique, setting you apart from the rest of the crowd. But how to boost your brand on important websites in this technology-driven market?

Why is it important to promote your brand?

If you want to attract more customers, then you need to make sure a larger crowd of people get knowing your brand. You want to make your brand a topic of discussion – to have people talking about it and spreading its name. This involves networking and using the many forms of media and websites that are present today to your advantage.

Making a name for yourself makes people more likely to take an interest in your brand, and buy your products or services. Raising awareness of your brand and promotion is so important in fact, that 89% of business-to-business marketers say this is the most important objective of a company. After all, promotion increases customer traffic; so it is crucial to find ways boosting your brand on important websites and use a good strategy for this purpose.

Raising awareness of your brand and promotion is so important in fact, that 89% of business-to-business marketers say this is the most important objective of a company. Click To Tweet

How to promote your brand and get featured on important Web sites

There are several methods you can employ in order to promote your brand online such as:

  • Setting up pages for your brand on online social media platforms is important, as you can gain a large following from doing so. Surveys show that 50% of people on social media follow 1 to 4 brands, 26% follow 5 to 9 brands, and 22% follow 10 or more brands.
  • Design a banner or logo for your website. Hire a professional artist to model your brand logo, thus making it more recognizable on the market.
  • Guest blogging. Guest blogging is a great way to boost brands on important websites and get more and more people to visit your brands’ website to learn more about you. Strictly speaking, it isn’t an advertisement, as a guest post does not discuss your brands’ products or services. It instead uses content concerning your brand to reach customers on a more personal scale, to get them interested in your brand, and to get them to visit your page.
  • Get featured on an important website. Advertising your brand on an important website greatly benefits your brand, so much so that we will take a deeper look into the matter.
Surveys show that 50% of people on social media follow 1 to 4 brands, 26% follow 5 to 9 brands, and 22% follow 10 or more brands. Click To Tweet

If you manage to get featured on important websites, you can bet on a large audience viewing your brand adverts. The question, however, is how do you get featured on these important websites? What tips are there that you must consider?

There are several tips that you need to take into account, in order to appear on important websites, and it all starts with the creation of your advert. This promises to help you boost your brand on important websites.

·       Create your advert

It’s easier to say than to do. In order to design an advert that is effective in doing its job, you’re going to need to take several factors into account.

·       Type of advert

Typically, there are two types of adverts, and you must decide which one best meets your interests. The first type is display ads, also known as banner ads. They come in many shapes and sizes and can be quite successful in grasping the attention of a potential customer. The second type is text ads. They are less costly than the former kind and are directed towards customers, who are on the look for a specific product or service. Text ads, though, rely on sufficient amounts of keyword research.

·       Legal issues

To put it bluntly, make sure your advert isn’t illegal. False advertisement is not legal, meaning that your advert should not make any misleading claims concerning the cost, quality, or use of your product/service. You can bid goodbye to your chance to appear on an important website if your advert does not abide by the law.

·       Make it appealing

The purpose of your advert is to draw in as many customers as possible. This is the only way you will be able to boost brands on important websites; otherwise, people will lose interest. To do so, you have to make your advert attractive. Give it a bold headline, which grabs the reader’s attention. In your advert, you should consider making a proposition; talk about what is in it for the customer. Tell them why they should be buying your brand product/service, and what its benefits are. Perhaps make them an offer. An offer with few risks and a large dose of reassurance, which will increase the chances of them buying your product/service, and buying it immediately.

·       Understand how to use keywords

The inclusion of keywords in your advertisement content is critical for drawing in potential customers. However, there is one misconception in the use of keywords that you should be aware of, which is that you should target high-traffic keywords. This isn’t helpful, especially if you want to set yourself apart from your competition. To promote your brand, you should instead purchase what are known as “long tail keywords”. These keywords are used less but are what your customers may use to find your content and not the content of other brands.

·       Set up a landing page

Let’s say your advert is fortunate enough to be featured on an important website. Let’s say people view it and click on it. Where to next? 48% of consumers are under the expectation that the brand should know what they want, and that the brand should be aiding them in finding new products and services. In order to make sure that you are meeting your consumers’ expectations, and are helping them in exploring the many sides of your brand, you will want to make use of a landing page.

wistia-landing-page

Source: : Wistia‘s landing page – Gives direct attention to to the main goal (fill in the form and create an account) and discretely separates the section below for further explanation.

Assign a special page for the landing page that is different from the homepage, and features the content mentioned in your advertisement. It should encourage viewers to perform certain actions such as downloading material concerning your brand and should give them the chance to discover new features of your brand. One highly beneficial characteristic of a landing page is that it allows you to track the number of visitors your brands’ website is receiving.

·       Search for the best website for your brand

Each website on the Internet has its own unique features, which may or may not help you promote your brand. As such, you must carefully consider which website you’ll be placing your adverts on. Bing and Yahoo! feature text and display ads, and make use of highly targeted keywords, while Facebook and LinkedIn present adverts that target people based on user preference, location, and demographics. Google AdWords is a preferable choice for many companies, due to the simple fact that their return on investment improves the longer they make use of Adwords.

·       Consider the website’s policy

Once you’ve located a website that you want to be featured on, you must make sure your advert abides by their policy and guidelines. Take, as an example, Facebook. Under Facebook policies, all adverts promoting illegal products or services are forbidden. For instance, you should ensure appropriate content for viewing if an advert is intended for minors. Facebook also does not allow the advertising of certain products such as tobacco, alcohol, and weapons. So, to boost brands on important websites, following protocol is key.

Google AdWords follows similar policies. It bans the advertisement of counterfeit products, gambling, and any product or service deemed as “dangerous” (firearms, recreational drugs, and psychoactive substances are a few examples). Google Adwords policy page also makes a point of honesty, saying that any adverts from brands, which wish to be featured on it must be genuine and trustworthy, without misleading customers.

The only way there’s any hope of your advert getting featured on an important website, it’s if your advert is in line with the websites regulations. Your advert should be age-appropriate, free of hate speech or controversy, and truthful.

·       Pay for a featured advert

It’s called ad revenue and is how a lot of important websites such as Facebook, Instagram, and YouTube make money.  A company makes an account on their website, uploads their advert, and the website agrees to display it to its visitors if the company pays. You can even consult an advertising expert to determine the costs involved in the feature and to decide on the demographics that will view your brands’ adverts.

·       Track your brands’ adverts

Before paying for any advert to boost brands on important websites, ensure that you have a means of tracking them. Once you’ve got your advert up on a website, you must make sure you monitor it regularly. You can generate a URL for each and every advert of yours, and examine their performance. You should monitor the number of clicks each advert is receiving, and how many of those clicks result in sales. By doing so, you’ll be able to plan out your next step in the advertisement of your brand.

·       Assess the results

After your advert is up on an important website and you are tracking it, you must give it some time before evaluating the outcome. To do so, you should make spreadsheets of the data and statistics you’re tracking and collecting. Remove keywords that aren’t drawing in enough customers. Make changes to the presentation of your advert to make them even more appealing. By continuously reviewing your results, and adjusting your adverts accordingly, you can ensure that you are bringing in the maximum amount of possible customers.

To Sum Up

To sum it all up in a few words, if you want to promote or boost your brand on important websites, you need to design an engaging advert, you need to make sure it isn’t inappropriate, you need to optimize its feature to draw in the largest possible crowd and then you need to pay for it to be on the best website you can find. It’s a great, reliable way of bringing in more consumers, and ensuring a stable growth of your brand.

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If not, you can do it instantly with Mentionlytics. Just head to https://www.mentionlytics.com/free-brand-monitoring/ and enter your brand's name to get started for free. You will be amazed by what you could find out about your brand that you never knew it existed.

Seeing this data is possible by performing simple search on Google or Social Media, but it's really hard to make sense of it, by looking it sparingly in this way. This is where Social Media Monitoring tools come into play. You can use a tool like this to automatically gather all this data for you everyday, analyze it, and give you useful insights that you can extremely helpful for your brand.

What's more, you can also get access to the same data for your competitors. Also, you can monitor keywords and phrases related to your industry, and this way you can get very useful consumer insights in real-time. These insights could cost hundreds of dollars to acquire from a research agency.

About Manos Perakakis

Manos is the co-founder of Mentionlytics. He has a PhD from Brunel University in User Experience and HCI. Also, he has also been teaching Digital Marketing and Web Design to Bachelor degree students for the past 9 years, as a lecturer in Hellenic Mediterranean University. • Follow Manos on TwitterCheck Manos on Linkedin