When we mention digital marketing, there is a 100% chance that social media is somewhere in tow. Social media is simply unstoppable. The most recent statistics indicate that about 2 hrs 22 minutes go, on a daily basis and per person. We spend so many hours liking pictures, watching YouTube videos or just scrolling through our newsfeeds when we are bored.
Among the stakeholders reaping big from social media, prevalence is marketers. With the invention of social platforms such as Facebook, Instagram, Snapchat and Twitter, companies can interact more favorably with their esteemed customers. Today, everything you need is just a click away and social platforms are continuing to evolve to coincide with customers’ needs. By 2020, we are likely to witness impressive social media trends that will likely reshape important aspects of our lives. This article provides a window into some of the social media trends expected to sprout in 2020, and how they will change our lives.
#1 No more Instagram Likes
We cannot discount the fact that Instagram is a social media behemoth. In case you did not know, Instagram records a whopping 1 billion users every month and you can be sure your customers are among these statistics. In addition, over 500 million users are on Instagram daily. For a platform that is firmly grounded on shared pictures and videos, Instagram certainly has a notable impact on buying decisions around the world. For this reason, many brands are elevating their businesses to this platform and incorporating Instagram influencers in their marketing strategies.
Plans are, however, underway to scrap one of Instagram’s key features- likes. The argument is that the number of likes a user gets tends to determine their social worth, and this may be negatively affecting people’s mental health.
Instagram’s CEO Adam Mosseri continues to elaborate that they want users to shift their focus to the posted content and not on the number of likes a user gets. This will, in turn, enable users to express their views and ideas freely and without succumbing to societal pressures. Actually, it is no longer a plan because seven countries have already jumped the gun in implementing this strategy. They include Brazil, Canada, Australia, Italy, Japan, New Zealand, and Ireland
The big question however is, how will this strategy work?
Well, if you are a seasoned Instagram user, then I bet you are familiar with Instagram stories. Despite the omission of likes, Instagram stories still managed to amass flaring popularity and push users to focus on the content. Instead of a number, users will only be able to see a couple of users who have liked a post.
Practically speaking, the number of likes a post garners always has an influence on how people perceive it. With the absence of likes, the popularity of posts will be a non-issue.
#2 Influencer Marketing
Influencer marketing is not an alien phenomenon, and I bet it is here to stay. Many brands today are making use of celebrities and social media influencers to endorse their products. As we wait to see the impact of various social media trends in 2020, we expect that there will be an outburst of social media influencers on virtually every social network.
More companies will invest in influencer marketing and the cost will most likely be cheaper than executing paid campaigns.
In addition to this, social media influencers will prove more dependable in achieving business goals. Marketers will not only extend their influencer collaborations between one or two influencers, but we are more likely to witness brands partner with a solid network of small, relevant niche influencers.
#3 Reduced worry about your privacy and security
To join any social media platform today, you have to relinquish certain information, which some people may find private. Whether or not our private information is in safe hands, is a question repeatedly asked. Well, it seems this issue will be finally resolved in 2020. Different social media stakeholders are fighting for secure data systems, with Facebook is at the forefront.
Consequent to the recent Facebook data breach, it has undergone a number of security and privacy updates and programs, which will be completed by 2020.
#4 Regulation of Fake News
Despite its booming popularity, one major point concern is the fake news propagated by social media platforms. With tech innovations such as deep fake technology, it is common to encounter false news. Such fake news tends to have a negative impact on our social fabric, in addition to creating political tensions.
This may be the case today, but it seems there is light at the end of the tunnel. By January 2020, we expect social media restriction laws to take a course. With these regulation laws, e-marketers will also face certain restrictions.
Facebook, for example, will impose strict rules on marketers using the platform. E-marketers will soon be required to have user consent for custom audiences. This consent will require companies’ marketing on Facebook to prove that they have acquired consent from the individuals whose information they upload on their pages.
#5 We will see more of Social Commerce
Here is a slight definition. Social commerce refers to the application of social networks such as Twitter, Face book, Instagram, and youtube on online shopping.
These platforms are mainly used to advertise and merchandise products online. Thanks to social browsing, the rise of social commerce is inevitable. By 2020, social media will undergo dynamic, evolutional changes that will certainly touch on social commerce.
Some of the evolutions will include more visual content and integration of shoppable feeds. The latter, for example, will enable online shoppers to collect user-generated photos and videos and featuring products, automatically. Such social media trends will be common in the world of social commerce, in 2020.
#6 Rise of Augmented Reality
How does augmented reality work? It simply takes the actual world and projects virtual, augmented simulation to it, thus enhancing our overall experiences. Augmented reality has taken flight in numerous facets of entertainment and social media is seemingly the next catch. By 2020, augmented reality is projected to take over certain popular social media platforms including Facebook, Instagram, and Snapchat. This is one of the social media trends that seems unstoppable, expected to keep advancing in 2020.
The impact of AR will only get better since certain platforms are already enjoying its use. Thanks to Augmented Reality, Snapchat users can bring their updates to life; hence, enjoy a fully immersive experience.
Some of the ways through which Augmented Reality will be a part of social media include:
- Brands dependent on social media marketing will be able to create engaging content, through interactive AR videos.
- There will be increased brand awareness.
AR oriented products such as lenses and gaming devices will most likely enthrall customers, thus prompting them to share them with fellow social media users.
#7 Brands will turn to Podcasts
The popularity of podcasts is rising fast, and will certainly get better by 2020. Today, about 22% of Americans listen to podcasts on a daily basis and it is likely to get better than this. Podcasts are slowly finding their way into social media and will find footing, becoming one of the top social media trends 2020.
The thing with podcasts is that you can have access to it on any type of digital media player, making it a very accessible media. Besides entertainment, almost half of all brands will set up their own podcasts outside social algorithms and reconfigure their media offerings by 2020.
In addition to this, many podcasters will be able to make money through innumerable ways. Some of these ways include:
- Paid content.
- Sale of merchandise, though selling branded products on their websites.
- Increased advertising opportunities.
#8 Social Media as a form of customer service
According to marketing statistics, quick response to customers’ complaints can improve the business image by about 25%. Such proclamations are likely to fuel business-customer interaction on different social networks.
This is one of the social media trends that will be massive in 2020 due to the popularity of social commerce. Consumers, as an audience, expect a quick response when they raise complaints through a business’s social platform. Due to this, brands will develop more active social accounts, hence making them fully accountable to their customers. Social media is rapidly evolving into a customer service tool and by 2020, we are likely to embrace it fully.
#9 Flaring popularity of Social Media Stories
Instagram and Snapchat stories are already popular today and we will see more of it next year. Besides being used to unleash personal experiences, we will encounter more advertisements in our stories. The actuality is that one out of every three viewed stories is related to business. Instagram stories are particularly gaining favor from brands with regard to digital marketing. Users tend to find Instagram stories more authentic than real Instagram posts that are prone to exaggerated filters.
In addition, real occurrences and love updates thrill consumers, and Instagram stories are a perfect platform for this.
On average today, brands are posting stories once every four days, with brands with more than 100, 000 followers surpassing this estimation.
#10 Gated Online Communities
Engagement will become more important in 2020, and this dire need for consistent engagement will birth gated online communities. These online communities are not very new since they were eminent in the early internet eras.
In 2020, we are likely to witness increasing acceptance of messaging apps, private networks and gated areas within other platforms. These communities will be in the form of group-like features and will resemble mini social networking communities centered on specific topics such as politics.
Thanks to these communities, obtaining certain information from social media will be easier than it is today. This is because sites will filter information according to the relevant online communities. In addition, we will have support groups through our social platforms since users will be able to interact with people with common interests as theirs.
Facebook is particularly focusing on putting groups and communities at the center of its operations. Brands will also be able to take advantage of these online communities to market products that lean towards the perceived interest of members of these online communities.