Top Instagram Captions and Guide to Using them on your Instagram Posts

Instagram is one of the best social media platforms that connect businesses to the world. People share their

Instagram is one of the best social media platforms that connect businesses to the world. People share their moments with others through Instagram. While sharing content via Instagram, the intention is likely to be that you want to capture the attention of your audience. This is the reason why you always want to maintain a polished Instagram feed. One sure way of attracting attention is by sharing photos and videos and also including Instagram captions on each of the photos.

The best Instagram captions will help viewers of your content understand your message. Therefore, it is critical that with each photo shared on Instagram, you include great Instagram captions. In this article, we share some of the best Insta captions. We will also guide you on how to caption Instagram photos and videos.

Before we dive deeper into the topic, think of a picture on Instagram without a description to it. This is like having a nice storybook, but not having a cover on it. Basically, people will not know what the book is about. For this reason, the book will be skipped by someone looking for a nice read for the weekend. To ensure readership of the book, the authors will include nice photos and a compelling title to the book cover. As such, when you come across the image and read the title of the book, you can contextualize what the content is about. This way, you are compelled to peruse the book.

Do Instagram Captions Really Matter?

A caption is a text that is added to an image with an intention of contextualizing the subject of the image. Instagram captions can include hashtags and also tags. A compelling Instagram caption will, in turn, generate higher engagements. When you start using Instagram captions, there is a great chance of building Instagram relations and attracting engagements. Remember that engagements on Instagram mean a lot!

Ideally, the Instagram algorithm will consider overall engagement on your posts. This is when ordering the users Instagram feeds. Therefore, you always want to have high engagements with every post. This assures you that your posts will be visible to your Instagram audience. Using the best Insta captions is a “sure bet” that you will gain high engagements.

Great Instagram Captions

Now that you understand the importance of Insta captions, it is important we look at some of the top Instagram captions. Here is a list of some of the good Instagram captions we found for you. You can use these to caption Instagram photos. Note that they fall under certain classification. Therefore, choose according to the theme of your post.

Inspirational Instagram Captions

These Instagram captions are used such that they inspire the reader to make a difference. Ideally, the captions are a motivation to achieve a goal. Here is a great example of how inspirational captions can be used on Instagram.

Other examples of inspirational Instagram captions are:

Inspirational Instagram Captions

Each day, I get an opportunity to learn something new.
Life is not perfect. But my hair is.
I am here for a good time, not a long time.
We are each responsible for the beauty we carry within.
What is the point of playing with fire if it does not burn a little?
Everything you need is already inside you, get started.

Instagram Captions for Contests Advert

According to, Instagram accounts that hold contests can achieve up to 705 follower growth as compared to those that don’t. If you are planning to announce a context, you would like to boost engagement. This can best be done through adding top Instagram captions. Here are some examples Instagram captions in contest posts. Planning an Instagram contest soon? You can use these Instagram captions to boost Instagram advert engagements.

Instagram Captions for Contests Advert

We love our followers, and so we are giving back to you! Comment and your name will be entered into a contest to win a free summer holiday.
Love Free Stuff? Click to enter the contest.
Win a free bouquet.
Father’s day Give away.

The above Instagram captions can be used to attract engagements on your promotional advert. Here is a real-life example of how contest Instagram captions work.

Instagram Captions for Targeted Audience

Targeting is a good marketing strategy. This is especially in Instagram marketing. One common targeting approach is using the demographics. For instance, you can target men in your Instagram posts. In such a scenario, the best approach is adding good captions for Instagram posts that target men.

Here are some great Instagram captions when targeting men.

Instagram captions when targeting Men

Men are known to be born for success only and not for failing.
If you have enough guts then you say it to my face and not through your status updates.
Men will always be men.
To understand another person’s mind is a different kind of intimacy.
You can survive anything in the world only if you can learn to survive without anyone.
Only the wisest and stupidest of men never change.
There are three things men always talk about women, sports and cars.

Instagram Captions for Nature lovers

Let’s say you are promoting a vacation idea for the forthcoming holidays. You would want to target the nature lovers. Therefore, you take photos of yourself, or nature and want to post on IG. You would like to use one of the following good Insta captions for nature lovers.

Instagram Captions for Nature lovers

Nature always wears the colors of the spirit.
The earth has music for those who listen.
Look deep into nature, and then you will understand everything better.
To walk in nature is to witness a thousand miracles.
Nature is the art of God.
Joy in looking and comprehending is nature’s most beautiful gift.
Nature never goes out of style.

Funny Instagram Captions

Instagram is a platform that provides fun and social environment. It inspires creativity helping companies to grab audience attention with fresh ideas. Through fun Instagram captions, you can create more engaging content. Here are some of funny Instagram captions you can adopt.

Funny Instagram Captions

I need a six month holiday twice a year.
How did I get back to my crib last night?
We made it, its Friday.
When I feel a little down, I put on my favorite high heels and dance.
Women drivers rev my engine.
Hey, I just met you, this is crazy.
I will eat just one, I swear.
What if I told you, you can eat without posting it on Instagram.

Love Captions

For marketers targeting lovers, you can grab their attention through the use of love Instagram captions. Here are some great examples to take on.

Love Captions

With you, I forget all my problems, With you, Time stands still.
We come to love by not finding the perfect person but by learning to see imperfect person perfect.
When I fell for you, I fell hard!
It will be always you.
If you are mine, you are mine, I don’t like sharing.

Best Friend Captions

These are ideal for the marketers who sell gifts. These captions will also be great for appreciating customer relationships.

Best Friend Captions

I don’t know what’s tighter our jeans or our friendship!
I would rather walk with a friend in the dark, than alone in the light.
Best friends make good times better and hard times easier.
She is my best friend. You break her heart, I will break your face.
Meet my partner in crime.
It’s me and my best friend for life.
Good times + crazy friends = Great memories.
Sometimes, being with your bff is all the therapy you need!.

Guide to Using Instagram Captions

We have looked at the examples of top Instagram captions. The question now is how do you come up with the best Instagram captions for your photos? For beginners, crafting good captions for Instagram posts is not easy. This is a caption you intend to use so as to attract a million eyes. What should you include or eliminate and what is the perfect length for captions for Instagram post? In the second session, we will look at what makes a good Instagram caption. Keep reading to find out the basics of coming up with the best Instagram captions. These Insta caption strategies will bring you closer to increasing your likes, comments and increase your followers. Let’s get started.

#1 The art of Storytelling for Great Instagram captions

One top strategy for Instagram captions is tapping into storytelling. Instagram takes you into a world of engaging storytelling. This gets more eyeballs on the content assuring you more results for your business (Donna). Instagram captions, the Instagram stories, and IGTV are some of the important features of Instagram. A dramatic approach for increasing Instagram post engagements is sharing a longer caption. This is a caption that helps the viewer contextualize what you are offering him or her. Research shows that Instagram captions intended for storytelling will start with attention-grabbing words. These are words that will share a story about a person or a brand. These Instagram captions will also include an image.

For instance, let’s say you are promoting your brand. The best approach for grabbing attention is starting the caption by setting a scene that most people will relate to. You can begin with something like “did you know that”. Put this into practice, and you will come up with engaging Instagram captions. Let’s now have a look at a perfect example in real life.

Real Life Example of storytelling in Instagram Captions

Nike Sportswear Company illustrates storytelling in Instagram captions. This screenshot is of a post where Nike intends to advertise the shoe, but then they begin with attention seeking a story. The post attracted over 50K likes.


#2 Add some Humor to Come up With Good Captions for Instagram Posts

Humor has proven to be so powerful in Instagram captions. You will not want to go past humor if you want to come up with engaging posts. You ought to make your target audience laugh to get those likes and comments. Otherwise, your followers will not bother reading the post. Funny captions will help you connect to the audience in an easier approach. You will certainly agree with me that social media is often about having fun. In fact, as much as you would like to take on social media for business, a good majority of social media users do so for fun. Therefore, it is important to use your creativity to add some humor to your Instagram captions.

#3 Add a Call to Action

What’s your content worth? To show up on your audience feeds, you ought to prove the content is worthy. The only way to do this easily is the use of call to action. Through adding a call to action on your Instagram captions, you are driving more engagements. This is important for the Instagram algorithm to rank your post. Therefore, you can ask your audience to invite someone, tag a friend, and leave a comment, like your post and several other call to action function. It is important to note that for the call to action to be meaningful; the content should serve the purpose. Therefore, be sure to come up with compelling content to attract action from your audience.

Example of Call to Action in Instagram Captions

Men with class, a men’s lifestyle business illustrates a good example when it comes to adding a call to action to caption Instagram photos. Here is a screenshot from their recent post.

#4 Add Most Important Words at the Beginning of the captions

In Instagram, captions will be cut off in user’s feeds, and only a few lines of text will be displayed. Therefore, it is critical that you convey the key point using a call to action right away at the beginning of the caption sentence. This will increase the engagement rates. Consider the fact that starting with attractive words will hook the reader in to click on the “more” so as to read the whole Instagram caption. Therefore, consider understanding the audience expectation before you post on Instagram. Take time and come up with several drafts. This is important if your caption is lengthy. You might aim at adding some humor to attract the attention. Alternatively, you might choose to go for a call to action. Whichever the choice, just be sure it will help in increasing the engagements.

#5 Take Advantage of Instagram Shout-Outs on your Insta Captions

Does your Instagram post feature an Instagram user? In most cases, you are definitely targeting a group or an individual. You might choose to add the @mention feature so as to attract the engagements. Note that the mention will attract the subject involved and also his or her connections. Therefore, this is a good approach for growing your following. For instance, if your brand is collaborating with another brand in an online marketing campaign or a concert, you can mention the brand in your Insta caption to attract more engagements.

To Sum Up

Instagram is by far, one of the fastest growing social media platforms. This is as a result of improved functionalities through advanced features. These include Instagram stories, the IGTV, and several other features. Therefore, it is critical that a business eyeing success taps into the great Instagram potential when it comes to creating brand awareness. Instagram captions are a feature that will easily get you higher engagements on your posts. Remember that the importance of increasing engagements is that you will be seen on Instagram feeds. This means added popularity for your brand and a possible increment in business. Therefore, it is important to think about crafting engaging Insta captions.

To craft engaging caption in Instagram, make sure you take advantage of storytelling, get humorous, make use of call to action and ensure you add most important words at the beginning of the Instagram caption. These are sure ways of increasing Instagram post engagements through proper captioning.

Eva Thanu

About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter