Top social media analytics tools

Social Media Analytics: Top tools for Marketers (Free & Paid)

Businesses need to increase their investments into how they connect and collect data from their customers. Social media

Businesses need to increase their investments in how they connect and collect data from their customers. Social media provide important data and create a great opportunity for organizations to stay connected with customers and their prospects. The alternative use of social media includes providing social customer care, explaining to customers about new products, and making important announcements like appointments of the new executive board.

A risk that organizations are falling into is the trial and error approach when making critical decisions. Proper analysis is needed before arriving at any decision that affects your business. So, how do you collect and analyze data from different social media platforms?

The use of social media analytics makes it easier for organizations to make strategic decisions, enabling them to reach their goals. Businesses rely on the sentiments gathered from social media to perform strategic decision-making and come up with proper marketing campaigns.

In this article, we pay emphasis on social media analytics tools. Are you interested in finding out what is working on social media?

#1 Mentionlytics

Mentionlytics - social media analytics

Mentionlytics is an AI-enabled and easy-to-use tool, that provides your business with a competitive advantage when it comes to analyzing what is happening on social.

Mentionlytics is ideal for startups, SMEs, and large enterprises. It allows an easy mention tracking of brands and products and is programmed to support start-ups and small businesses to find marketing leads. This is through analysis of brands or product mentions on social media. By pursuing the leads, they are able to grow the business.

Mentionlytics also allows organizations to discover customer data, making it possible to track who the real customers are. It also supports brand reputation management by alerting the user when there is a negative comment. An immediate response or promise to look into the issue will help to avert the looming crisis. Using Mentionlytics, an organization can reply to social media comments from customers and experts in real-time. In addition, you can join conversations by tracking related hashtags.

By allowing organizations to discover the trending hashtags, marketing, and sales, teams will be able to find opportunities in real-time. Mentionlytics helps to identify the important people discussing your brand, making it easy to find the target market. This way, you can reach them directly or through targeted campaigns.

Mentionlytics uses Artificial Intelligence to provide sentiment analysis and classifies each new mention as positive, negative or neutral.

It is available at the following monthly subscription plans:

  • Startup @ $39 per month
  • Essential @ $99 per month
  • Advanced @ $199 per month
  • Pro @ $299 per month

#2 Keyhole

Keyhole is a social media analytics tool used by enterprises. It gives the user a report that indicates the number of impressions and engagements that a post generated. Used on different platforms, Keyhole can track hashtags and analyze the conversations, presenting useful information. Therefore, this makes it possible for businesses to see where the highest engagements originate.

Keyhole allows campaign monitoring on social media. Users can analyze campaign data, which is important when it comes to informing the design of future campaigns. This platform allows the users to follow what is happening on social accounts, hence gaining a deeper insight into the key trends.

Keyhole gives a flexible plan-based pricing.

  • The professional plan is available @ $179 per month
  • Corporate plan @ $539 per month
  • The enterprise plan is available @ $999 per month

The professional plan gives access to three trackers, the corporate plan allows 10 trackers while the enterprise plan gives unlimited trackers, with all features unlocked. There is also a free trial available.

#3 AgoraPulse

Agorapulse - social media analytics

AgoraPulse is a powerful social media management and analytics tool enabling businesses to catch every conversation. Agorapulse provides simplified reporting on a single dashboard. Therefore, the user can easily determine the Return on Investment using the data available on the dashboard. AgoraPulse is created to provide users an insight into the methods that are working on their social media networks. This information is critical when it comes to ensuring the marketing budget is spent on the strategies that yield high returns.

Further, AgoraPulse shows historical performance enabling tracking of the effects of a change of strategy. You can watch the peaks and valleys on any social media campaign, making it easy to know the metrics that go up and down over time.

To ensure you are able to respond on a real-time mention on social media, Agorapulse is built with easy message management. The user can combine all the conversations from different social media platforms, giving you easy management. Therefore, you can easily review, respond to, assign or label the messages.

The pricing is subscription plan based, offering the following options:

  • Medium plan @ $89 per month
  • Large plan @ $179 per month
  • X-Large @ $269 per month
  • Enterprise @ $459 per month

#4 Hootsuite


This social media analytics tool enables organizations to measure and analyze social media data. Therefore, you are able to understand your social media followers across different platforms. Hootsuite allows tracking of analysis reports by timeframes while allowing an ability to build custom reports with ease.

Hootsuite creates custom reports giving users insightful views of the collected data. The intuitive interface provides ease of navigation through over 200 metrics, measuring the impact of your social media content. To encourage team sharing, the Hootsuite application allows exporting of reports, on different platforms including Excel, PowerPoint, PDF, and CSV formats. Through team metrics, the social media analysis tool allows managers to measure the performance of the team members. Each team member can enjoy a custom-tailored analytics toolbox, providing the ability to dive and find fresh insights.

#5 NetBase

NetBase is another social media analytics tool. NetBase features an AI-enabled platform that lets businesses follow online discussions closely. It is set to enable the collection and analysis of data to produce informative sentiments. Therefore, using the NetBase platform to carry out social media data analysis, organizations can gain a deep understanding of the market. This includes collecting information such as customers’ preferences, passions, and behaviors. The information can be used to strategize different approaches for driving marketing plans and experiences, making fast and reliable decisions.

With NetBase as your social media analytics tool, the organization can have a complete understanding of the customer’s perception and general performance of the brand. To achieve this, NetBase does proper filtration of negative and positive comments, giving a conclusion based on the data that is collected. The social media analytics tool gives you the ability to analyze important data across all the major social media platforms.

With NetBase, you can tap into social media blogs and forums, and review websites. This enables your organization and marketing department to stay current, enabling proper targeting.

The pricing plan is based on three plans. Which are Starter Park, the Business pack, and the Enterprise package. The pricing is not available on their website.

#6 Twitter Analytics


Twitter provides a free analytics tool on its platform. The tool provides a 28-days summary of your business profile. The data shown on Twitter analytics include

  • Analysis of follower growth
  • Tweet impressions
  • Mentions
  • Number of profile visits
  • Impressions your tweets are getting

If using a Twitter analytics tool, you can export all data and run custom reports for yourself. Twitter Analytics provides a bar chart icon of the tweets and includes a URL. Click on the bar chart to see expanded details.

#7 Reputology

Your online reputation matters a lot when it comes to revenue growth and increasing the customer base. With Reputology, an organization can analyze social media users’ data, enabling strategic decision-making. Apart from analyzing users’ data, the organization is able to monitor any negative reviews or comments. By being able to catch negative reviews, they can react appropriately.

Negative comments could be because of poor customer service, or poor quality products. The negative sentiments hurt business continuity as other product users may retreat from purchasing the products again. Social media analysis gives the organization a sense of direction when it comes to knowing who is using what products and where these people are based. This is based on an analysis of marketing campaigns to see where the comments, likes, and shares are coming from.

Apart from analyzing social media campaigns, the organization can also monitor social media reviews or online polls. The social media polls are carried out to find out different things about the product or services. The platform is also resourceful when it comes to measuring performance and reporting analytics. This enables you to gauge the KPI, the spot trends, and compare what works and that which does not. Therefore, an organization can leverage platforms that yield more results and find strategic approaches to increase reach via other social media platforms.

The pricing plan is subscription-based. Here is the different plans and pricing on a per month basis.

  • Professional Plan @ $140 per month
  • Agency Plan @ $400 per month
  • Partner/Enterprise @ 2,500 per month

#8 Rebrandly

Rebrandly URL Shortener is a social media tool that can be used to shorten, brand, and track every link that you create and share online. Using branded links can improve brand visibility and link trust and can also increase your click-through rate by up to 39%. Rebrandly also provides in-depth click analytics so you know exactly which links are performing and driving traffic to your site, as well as the links that are not performing. In the dashboard, you will get an overview to learn about who’s clicking on your links — such as what country the clicks are coming from, the most popular times and days, and what social media platform the clicks originated from.

Their pricing is plan-based. Here is the different plans and pricing on a per month basis.

  • They offer a plan completely for Free.
  • The Starter Plan @ $29 per month.
  • The Pro Plan @ $69 per month.
  • The Premium Plan @ $499 per month.
  • The Enterprise Plan @ Custom price.

#9 Meltwater

Meltwater is a PR intelligence tool, helping businesses to deploy social media analysis, and ensures they make informed decisions. With this solution, you can analyze data from different social media platforms. The platform provides real-time reporting making it easy to use the tool when it comes to measuring the Return on Investment. The Platform gives access to one-click reports and it is easy to demonstrate business performance.

Using Meltwater, an organization can get a sense of customers’ data bringing you insights from social media conversations. Therefore, an organization can connect with influencers and establish lasting relations to help in growing their sales. With the comprehensive reporting of data from all platforms, the users can enjoy quick-ready reports and share in teams.

Meltwater provides package-based pricing. However, this is dependent on customers with specific information. To get a free quotation, fill in the online form and request a breakdown of their pricing.

#10 Sendible

Sendible gives organizations an opportunity to streamline how they manage social media analytics. This platform allows streamlining of social media analytics across multiple platforms. This allows fast response to customers’ concerns while providing the management with a clear reporting platform. The platform allows a preview of social media data and enables the planning of content and strategy in a single platform.

Sendible creates useful social media analysis reports enabling an organization to gauge the performance of different campaigns. Therefore, you can tell if the campaigns are performing or not. In addition, it allows the customization of reports to reflect your own preferred style. If you are an agency, the platform enables you to customize the report such that it meets the client’s expectations.

Sendible uses plan-based pricing. Here is an overview of the different plans, and the pricing:

  • The Starter Pack @ $29 per month
  • The Traction Pack @ $99 per month
  • Growth Pack @ $199 per month
  • Scale Pack @ $299 per month

If you are an agency, Sendible provides a white label solution helping you attract new clients.

To Sum Up

Social media analytics is a critical strategy as it helps organizations to make spot checks to ensure their social media marketing strategy is working. Using social media analytics tools helps organizations to make a logical conclusion from the information gathered. Are you using the right tools to measure the success of your organization? Start doing so today by downloading the paid or free social media analytics tools featured above!

About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.