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Brand monitoring is one of the most important business analytics processes which deal with strategically monitoring different channels on the web or social media.
In other words, brand monitoring is all about finding mentions on what is being said about your company, products or brand, online.
Social Listening Tools aim to discover and eventually help you react to the different sentiments about anything explicitly connected to your business, using powerful Social analytics and Mention analytics insights.
While you can do it manually by performing several searches on different social media as well as Google, this is not the optimal method. The most comprehensive way is to use a Brand Monitoring tool and set it up with the right keyword.
You can start with your Company’s name and products. Then add your social media profiles to track comments and interactions there too.
For more advanced monitoring, you can proceed to add keywords and social profiles of your Competitors. This will help you to compare your brand’s presence and benchmark against others in your niche.
You can also setup e-mail Alerts (similar to Google Alerts) to let you know what is going on regularly.
After the initial setup you can access the Mentionlytics App anytime for advanced Brand Analytics.