Twitter is the social network that popularized the #hashtag, so it’s no surprise that these play such an important role in tweets. Hashtags are mainly used in Twitter in order to:
- Categorize/tag a tweet to a certain context.
- See the list of all tweets around a selected topic, event, show, product, etc.
So, having a number of hashtags in any of your tweets will increase the visibility of your post on certain occasions. For example, if you write a post about a vacation in Santorini, having the hashtag #Santorini instead of just typing Santorini will mean that the potential viewers of your tweet will be anyone who clicks the #Santorini hashtag. This hashtag will be present in numerous posts, some of those by Twitter users with many followers (“influencers”). Many of their followers who will find interesting their #Santorini tweet are quite likely to click the hashtag to see what else they can find on this topic. So, your post will also be listed along, thus expanding your visibility to a new audience, beyond your followers!
Example 1 (Tweet without the hashtag): I loved our Santorini holiday this year, check out our amazing photo tour of the island twt.li/photo1
Example 2 (Tweet with basic hashtag): I loved our #Santorini #holiday this year, check out our amazing #phototour of the island twt.li/photo1
Example 3 (Tweet enhanced with more hashtags): I loved our #Santorini #holiday this year, check out our amazing #phototour of the island twt.li/photo1 #greece #greekisland #picturesque
An important note is not to overdo with hashtags because it could make your post hard to read. Use two to four hashtags at most.
The one caveat to hashtags on Twitter might come for those brands looking to gain clicks on Twitter ads. In the case of advertisements, Twitter found that tweets without a # or @-mention generate 23% more clicks. The reason? Hashtags and @-mentions give people more places to click inside a tweet instead of focusing solely on a call-to-action.
However, my opinion on this is to only trouble you if you plan to use your tweet as an Ad. In any other case, the benefits of the much higher reach and engagement will most likely drive to much better performance for your tweets.
How to find the best performing hashtags?
Not all hashtags are created equal, so finding the best performing hashtags is an important step in supercharging your tweets’ performance. Mentionlytics has got you covered on that of course! The following reports will show you the best performing hashtags to use in your tweets:
- Top Hashtags Report for your brand: List of your best performing hashtags (order by engagement) that you have previously used in your posts of from people mentioning you
- Top Hashtags Report of your competitors: Find the best performing hashtags your competitors use in just a single click! Just make sure you have set up your competitors for monitoring. Click here to see how to add your competitors, if you haven’t done so.
- Top Hashtags Report in your Industry: Using keywords related to your industry as Marketing Leads can be useful in multiple ways. This report will show you hashtags that are popular in your industry. Click here to see how to add Topics related to your industry if you haven’t done already.