Mentionlytics
Mentionlytics
  • Platform
    • Use Cases
      • Media MonitoringDiscover what the media say about your company, your competitors and your products.
      • Social ListeningAnalyze your audience’s online behavior and get a deeper understanding of what they really care about.
      • Review MonitoringTrack all major review sites, respond to your customers and build trust with your audience.
    • Features
      • Social IntelligenceAIGet smarter insights and personalized advice to help you improve your web and social presence.
      • Social Media ReportsCreate beautiful and customized monitoring reports with clear and actionable insights.
      • PublishingPublish on your Social Media accounts in multiple platforms, or schedule posts for later.
    • Discover Mentionlytics AI


      • Gives advice
      • Groups mentions
      • Detects anomalies
      • Identifies sentiment
      • Detects emotion
      • Translates mentions
      • See all AI features
  • Solutions
    • mentionlytics-dashboard-menuFeatured Image
      Intelligent Social Media Monitoring
      your clients will love
    • By Industry


      • HospitalityCollect reviews from more than 100 review sites.
      • Financial InstitutionsDrive loyalty, revenue, and profitability.
      • Web3 & CryptoIgnite your Crypto & DeFi investments with sentiments from the world.
    • By Business Type


      • Small & Medium Business (SMBs)Engage your audience, find new customers & build your brand.
      • AgenciesAll the data your agency needs to offer value to your clients in one place.
      • Politics & GovernmentGain deeper insights into public perception and effectively engage with your constituents.
      • NonprofitsPromote your cause and listen to your audience.
  • Case studies
  • Blog
  • Pricing
  • Book a demo
  • Try for FREE
  • Log in
×
Search Results

Media Monitoring

Discover what the media say about your company, your competitors and your products with our media monitoring tools.

What is media

Media refers to communication outlets used to share and deliver information. The term is usually associated with communication media or mass media such as print media (e.g. brochures), advertising media, broadcasting media (TV, radio) or publishing media (e.g. magazines, newspapers).

Most media businesses share their content online on the Internet these days. As the Internet has surpassed all traditional media for content consumption from users, it is essential for each mass media outlet to post their content online to address more viewers. This content is shared on the media companies websites, as well as in other sites like Youtube or Vimeo, blogs and of course in Social Media.

What is media monitoring

Media monitoring refers to the process of scouting Communication Media for content that has mentions to a particular topic, brand, product or person.

This process was done in a manual way until recent years and was termed News Clipping. It required for people to scan through newspapers and magazines to discover any mentions to the interested topic or brand, and then clip the articles ✄ and archive them on folders 🗂. Similarly, they had to watch Broadcast media, such as TV and Radio stations and record any relevant content to tapes 📼

Now, in the age of digital media, this process has been greatly simplified, as most media content is served through online channels. The Mentionlytics platform intelligently scans enormous amounts of content in online media such as Social Networks and ANY other website to discover and clip this content for you. What’s more, it further analyses the content to provide you with insights about your brand’s reputation that were not possible before.

Media Monitoring

Why media monitoring is important

Monitoring media coverage is a crucial need for most businesses. For large corporations, it is critical to know what is being said about you at any time, as press and social posts could affect your company in large scale quickly. With online media monitoring your can have real-time feedback from actual people about your brand and your products, that can reveal issues at the time these occur. A business can then take action to resolve the problems before it’s too late.

However, small businesses can use this functionality too. Crisis Management is not the sole reason for using a media monitoring service. Imagine that you can study what people actually want and think about an industry, like a real-time survey without the artificial feedback that these market surveys will typically have. Also, you can study all your competition and see all their online actions, measure your brand against them, and learn from their mistakes and practices, an equally important feat for both small and large corporations.

How to do media monitoring

Whether you work for a large company, own a small business or work on a Public Relations or Marketing Agency and manage the reputation of your clients, Mentionlytics is the ideal tool for you. With its News media monitoring capabilities, you will be able to collect news stories from millions of sources around the world. Our automated News clipping service will store the mentions in images so you can reference them at any time. Also, with Mentionlytics’ Social Media Monitoring tools, you will be able to discover posts from social media users that talk about your brand or products. Furthermore, all mentions are analyzed with advanced machine learning algorithms to extract information, such as Sentiment. We are very proud of the wealth of data from our media monitoring software but don’t take our word for it, give it a try for free!

Competition Monitoring

Content Generation Ideas

Online Reputation Management

Influencers Marketing

Online Crisis Management

Identify Influencers

Social Media Management

Social Insights

Media Monitoring: How to do it right with Mentionlytics

Start a free trial
Book a live Demo

14-days trial No credit card required Cancel anytime

Mentionlytics | Intelligent Social Media & Web Brand Monitoring

Powerful, effective and most easy to use monitoring solution for your Brand or Agency. But don’t take take our word for granted, try it to see for yourself!

Sign up Free or Book a Demo

Questions? Drop us an email at helpdesk@mentionlytics.com

Mentionlytics is a leader in Media Monitoring on G2Mentionlytics is a leader in Mid-Market Media Monitoring on G2Mentionlytics is a leader in Small-Business Social Media Listening Tools on G2 Mentionlytics 4.9-star-software advice Mentionlytics 5-star-GetApp

Badge for top greek startups

Company


About
Contact Us
Media Kit
Careers
Affiliate/Referral Program
Mentionlytics LTD
20-22 Wenlock Road,
London, N1 7GU
Phone: +44 (0) 20 32898589

Mentionlytics IKE
Porfyrogeni 3, 72200
Crete, Greece
Phone: +30 210 2208194
facebook X (former twitter) instagram linkedin youtube

Subscribe to our newsletter


Platform


Mentionlytics AI
Media Monitoring
Social Listening
Review Monitoring
Social Intelligence
Social Media Report Builder
Publishing
Pricing

Industries

Small & Medium Business
Agencies
Politics & Government
Hospitality
Nonprofits
Financial Institutions
Web3 and Crypto

Integrations

Hootsuite App
Social Media Monitoring API
Looker Studio
Slack Alerts
Power BI Compatible

Resources


- Comparison: Brand24 Alternatives
- Blog
- Case Studies
- Intelligent Social Media Monitoring e-Book
- Documentation

Guides


- The Ultimate Guide to Social Listening
- How to Measure Your Brand Awareness
- What Is Share of Voice & How to Calculate It?

Free Tools


- Social Media ROI Calculator

Download Mentionlytics on the App Store Get Mentionlytics on Google Play

Copyright © 2016-2025 Mentionlytics. All Rights Reserved | Terms of Use | Privacy Policy