Media refers to communication outlets used to share and deliver information. The term is usually associated with communication media or mass media such as print media (e.g. brochures), advertising media, broadcasting media (TV, radio) or publishing media (e.g. magazines, newspapers).
Most media businesses share their content online on the Internet these days. As the Internet has surpassed all traditional media for content consumption from users, it is essential for each mass media outlet to post their content online to address more viewers. This content is shared on the media companies websites, as well as in other sites like Youtube or Vimeo, blogs and of course in Social Media.
Media monitoring refers to the process of scouting Communication Media for content that has mentions to a particular topic, brand, product or person.
This process was done in a manual way until recent years and was termed News Clipping. It required for people to scan through newspapers and magazines to discover any mentions to the interested topic or brand, and then clip the articles ✄ and archive them on folders 🗂. Similarly, they had to watch Broadcast media, such as TV and Radio stations and record any relevant content to tapes 📼
Now, in the age of digital media, this process has been greatly simplified, as most media content is served through online channels. The Mentionlytics platform intelligently scans enormous amounts of content in online media such as Social Networks and ANY other website to discover and clip this content for you. What’s more, it further analyses the content to provide you with insights about your brand’s reputation that were not possible before.
Monitoring media coverage is a crucial need for most businesses. For large corporations, it is critical to know what is being said about you at any time, as press and social posts could affect your company in large scale quickly. With online media monitoring your can have real-time feedback from actual people about your brand and your products, that can reveal issues at the time these occur. A business can then take action to resolve the problems before it’s too late.
However, small businesses can use this functionality too. Crisis Management is not the sole reason for using a media monitoring service. Imagine that you can study what people actually want and think about an industry, like a real-time survey without the artificial feedback that these market surveys will typically have. Also, you can study all your competition and see all their online actions, measure your brand against them, and learn from their mistakes and practices, an equally important feat for both small and large corporations.
Whether you work for a large company, own a small business or work on a Public Relations or Marketing Agency and manage the reputation of your clients, Mentionlytics is the ideal tool for you. With its News media monitoring capabilities, you will be able to collect news stories from millions of sources around the world. Our automated News clipping service will store the mentions in images so you can reference them at any time. Also, with Mentionlytics’ Social Media Monitoring tools, you will be able to discover posts from social media users that talk about your brand or products. Furthermore, all mentions are analyzed with advanced machine learning algorithms to extract information, such as Sentiment. We are very proud of the wealth of data from our media monitoring software but don’t take our word for it, give it a try for free!