Social Media Monitoring for Financial Institutions
Drive loyalty, revenue, and profitability.
In the present times, most banks and other financial services have established their presence on social media to increase brand awareness. But is that enough?
Let’s find out!
Why Banks Need Social Media Monitoring?
The inputs from intelligent social listening enable financial institutions to develop profound knowledge about their customers, resulting in improved engagement and intelligent decision-making.
Using our tool, the banking sector can interpret interactions and associations over social media, measure their impact and strengthen marketing strategies.
Mentionlytics Social Listening Tool for Banks
Improve Customer Support
Use Mentionlytics to know customers’ feedback about your products and services on social media platforms and the web. If they have shared negative responses, talk to them and try to resolve issues. This way, you can avert a reputation crisis and improve customer satisfaction.
Get Ideas For New Launch
Analyze the profound data sets through Mentionlytics AI-empowered social listening to fathom the need for particular products and services in targeted segments and plan a new product launch in the banking industry.
Watch Your Competitors
Social media channels entail immense information regarding competitors’ products and services, analyzing which you can learn how customers respond to their offerings and the strategies they implement to increase customer satisfaction. Moreover, you may get inspired by their actions to convert fans into brand advocates.
Get Marketing Leads
Track the essential keywords/hashtags of your industry like “loan” or “credit card” through our tool so that when a customer mentions those keywords, you may use those posts as an opportunity to promote your brand genuinely.
Collaborate With Influencers
Get a list of people and blog websites who admire your brand, and associate with them to create your new marketing campaign. Combine that information with the market trends, as they arise from the Keyword Cloud, and build more targeted marketing strategies than ever before.
Elevate Team Collaboration
If you have enormous mentions data and you want to take some action on priority, label these mentions with the required action, add notes and assign them to your team members.
Create Compelling Reports
Banks need to keep a record of everything said across the web and social media, which is not possible without an efficient reporting tool. That’s where the Mentionlytics custom report feature comes into the picture.
Connect to Google Data Studio
If you use Google Data Studio to create your reports, use our API to add Mentionlytics data source. You will be able to see all the mentions data in your report.