Big data analytics involves examining large amounts of data. This is done so as to uncover the hidden patterns, correlations and also to give insights so as to make proper business decisions.
After you have established your business online, the next step is to maintain a reputable image in the digital arena. Online reputation management is the process of monitoring, analysing, and responding to the feedback that you receive online.
In this digital age, the smartest brands are the ones that make use of social media monitoring. The process of social media monitoring allows brands to keep track of their online reputation and image.
Marketing has been revolutionized by data analytics. Every day, more data is produced than ever before. Consider the number of clicks of the mouse made online and each GPS pinpoint taken by customer’s smartphone.
"You may think it’s easier for B2C companies to use social media compared to B2B companies. But given the effectiveness of social media, I feel there is a massive scope for B2B companies to utilize it too", Shane Barker explains.
Nowadays with the influx of Internet users, markets are becoming more competitive. The consumers are more informed about the products and services they purchase.
Social media users are truly spoilt for choice as social media channels are getting crowded. All that the social media fans are left to do, is experiment the options and migrate to those that offer the best.
What should we expect in 2018, regarding Social Media Trends. All info delivered through an infographic.
Search Engine Marketing relies on enhancing reach, frequency, and impact on a target audience that aids in differentiating from competitors and building a positive connotation in the minds of customers.