Hyperlocal Social Media Marketing Strategies that Work Everywhere
Digital Marketing, Social Media Marketing
We all have seen and experienced hyperlocal social media marketing. You enter your local bookshop, browse a couple of books, put them back on shelves, and leave the store.
Navigating the Future: Top 10 AI Trends [2023] Reshaping the World
Artificial Intelligence (AI), Digital Marketing
Welcome to a deep dive into the remarkable world of AI trends that are reshaping our lives in 2023. From healthcare to finance, Artificial Intelligence (AI) is leaving an indelible mark on various industries.
PR Crisis Management: A Manual to Prevent & Survive a Nightmare
The line between minor reputation issues and a full-blown PR crisis can blur with alarming speed. A PR crisis often sprouts from a bouquet of smaller issues that, when left unsolved, grow into a much larger problem. Today, it’s much more likely for PR disasters to happen on communication channels beyond your control. For example, social media!
Brand Health Tracking: Metrics, Tools & Techniques
Have you ever wondered if your brand can fall ill? Well, it can't catch a cold, but your brand health can undoubtedly deteriorate due to bad customer feedback, social media backlashes, and other PR crises.
The Ultimate Guide to Tracking and Responding to Social Mentions
Sometimes, you hear people talking about you over the sink in the office kitchen. And sometimes you can never imagine what people say when you’re not present. Well, that’s pretty much the same with brand social mentions.
10 Best Customer Feedback Tools to Elevate Your Products and Services
Digital Marketing, Social Media Monitoring
Customer feedback tools are like superpowers for businesses! They let you tune into what your customers are really thinking about your products or services.
How to Use Mentionlytics’ Filters to Get Precise Results
Well, diving headfirst into an overwhelming torrent of social listening results may feel like trying to find a needle in a haystack. Especially, in case you aren’t familiar with social listening platforms. That’s why, to make sure you get precisely what you want, we've got a neat array of filters inside the Mentionlytics platform to make your life much easier.
Advanced Instagram Hashtag Analytics in 3 Steps
Social Media Monitoring, Social Media Analysis
With over a billion monthly active users, Instagram has become an indispensable tool for individuals and businesses looking to establish their presence. In the middle of this crowded digital landscape, one aspect has emerged as a key driver of success: Instagram hashtag analytics.
UGC Marketing: 5 Strategies to Increase Your Brand Trust
Digital Marketing, Social Media Marketing
Put your marketing hat down for a sec. Don’t you like it better — or to be precise — don’t you trust more the opinion of people sharing their positive experience with a product on TikTok than the product’s paid ads? The ads may also say the truth but the unbiased TikTok user strikes a different chord.
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