Intelligent Online Reputation Management (ORM) is all about controlling the online conversation. It uses strategies to ensure that people find the right content when they search for you on the Internet.
Chatbots are one of the biggest trends in marketing today. They can give answers to your audience and be there to represent your brand even when your employees aren’t.
Most businesses today are using social media platforms to engage with their current and prospective clients. The social media platforms give businesses the ability to communicate with consumers on a real-time basis.
In Today's business world, how a business is perceived in the market matters most. Ideally, your brand represents who your company is and what it stands for. Marketing managers and product managers must work closely to guard the overall brand.
We have entered the 21st century, where 4 billion people out of an approximate 7 billion are users of the Internet; in other words, 57% of the global population. The figure itself is staggering and almost too immense to even
Artificial Intelligence (AI) is an umbrella term that encompasses various fields of study. These include natural language processing and machine learning among others. With the explosion of data in recent years, new technologies for analyzing this data have emerged.
Does your business website include a blog page that allows comments? When it comes to the management of blogs, the toughest task that business bloggers face is managing the comments.
Did you know that public opinion monitoring can help to boost your sales? Often, several business owners fail to understand the full impact of public opinion monitoring. In other words, they don't understand the impact of public opinion on their
The world of business is diverse and competitive. In order to thrive, a business requires several key characteristics, among which include resilience, determination, and a tenacious nature.