Mentionlytics Blog - Social Media Monitoring & Brand Management

18 Proven Ways to Increase Brand Awareness on Social Media
Social Media Marketing
Over the years, social media has become one of the best channels to increase brand awareness. Almost all well-known brands are active on these platforms to spread the word about their names, and some, sell their products on social media too.
What is Social Media Sentiment Analysis and How to Do it?
Social Media Analysis
Obviously, most social media managers and people working in marketing agencies are already familiar with social media sentiment analysis. But are you sure you know everything that’s related to it?
Social Media in Healthcare Industry: Complete Guide
Social Media Marketing
The impact of social media in the healthcare industry is greater than we think. If you check your favorite social media platform right now, there’s a good chance that you see at least one post related to the healthcare industry - from symptoms of seasonal flu to guides on a nutrition diet for better health.
Best News Monitoring Tools for Real-time Updates
Social Media Monitoring
Here’s some news for you: Tracking news doesn’t have to be a massive undertaking. Undoubtedly, news monitoring is crucial, especially for PR professionals like you. The thing is that there’s a great number of media monitoring tools out there that can help you with that.
Media Monitoring: The Complete Guide + Tools
Social Media Monitoring
Communications professionals are often asked: What does media monitoring mean? Since it’s a very important process for businesses who want to know what people think about them, you should know. Well, if you’re not completely familiar with the term, good news!
How to Create a Media Monitoring Analysis Report? [+Example]
Social Media Monitoring
In PR, there are hundreds of data from media monitoring platforms (media coverage, social mentions, news items, etc.) on your campaigns and clients that must be reported. However, making media reports manually and generating charts in Excel is a long process and takes too much of your time — and effort!
Handy Update: All your mentions now available in the Overview Dashboard
New Features
Are you tired of diving into different reports for your daily social media monitoring? The truth is that reports, even the simple ones, can be overwhelming and time-consuming. But they're necessary. Or aren’t they..?
8 Easy Steps to Conduct a Brand Audit [+Template]
Digital Marketing
Have you ever conducted a brand audit for your business? You may often wonder why some things don’t work for your company, while others do. There are even processes that don’t exactly work for you, but you’ve seen that they’re successful for others.
How to Run a Fast Social Media Audit? [+Free Template]
Social Media Marketing
Picture this: You go to the supermarket to buy some stuff, without having a look at what’s in your fridge before. Are you going to buy all the things that you need? Probably not.

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