After you have established your business online, the next step is to maintain a reputable image in the digital arena. Online reputation management is the process of monitoring, analysing, and responding to the feedback that you receive online.
In this digital age, the smartest brands are the ones that make use of social media monitoring. The process of social media monitoring allows brands to keep track of their online reputation and image.
Marketing has been revolutionized by data analytics. Every day, more data is produced than ever before. Consider the number of clicks of the mouse made online and each GPS pinpoint taken by customer’s smartphone.
Nowadays with the influx of Internet users, markets are becoming more competitive. The consumers are more informed about the products and services they purchase.
Searching online mentions can sometimes seem to be a daunting task! Companies subscribe to different brand monitoring tools. While doing so, they hope they will be able to monitor their brand effectively.
Social media has proven to be more than an entertainment and interacting platform. Businesses market and learn a lot through the social media. Did you know that social media monitoring (SMM) is the best approach for a (Fast-moving Consumer Goods)
The aim of this article is simply to give you an insight into how to build your personal branding, by exploiting a social media monitoring platform.
Modern marketers focus on the implementation of Account-Based Marketing (ABM). ABM has become the new shiny object for B2B marketers. Through Account Based Marketing, marketers are able to focus on key accounts, which are more promising.
Online brand awareness is a crucial investment. This is for a business that wants to achieve success in the modern business world. But why is online brand awareness a critical investment?