Have you checked your brand reputation? The truth is, you can't spot the cracks just by scrolling through a few review sites or typing your name into a search engine. There are too many platforms, pages, and whispers on the internet. That's where reputation management software steps in.
Media monitoring might seem like a helpful add-on for the non-PR-savvy, but for those who are deep in the PR waters, it's an essential part of their strategy.
Social media community management really looks different nowadays, doesn't it? If you think it's replying to DMs, you'll have to change your strategy. That’s just one tiny part of it.
Have you ever wondered whether your social listening investment was worth it? Are likes, shares, and comments all you can expect? Of course not, but how do you measure social listening ROI? What KPIs and insights from socials should you ask of your social media marketing manager to see the impact?
If you're in marketing and PR, you know how important social listening reports are. It's not just about raw data (counting likes, shares, comments) but what this data is telling you. Whether your marketing campaign is hitting the target, proving ROI, and making data-driven decisions.
In this article, we explain how you can do LinkedIn monitoring with Mentionlytics and share some best practices for better results.
If we know that there are 1.2 billion LinkedIn users, you may want to tune in and listen to what they have to say about your brand. But how does social listening on LinkedIn function? Is it even possible, or is it just a myth?
Does the question, "What do we actually gain from social media?" haunt you? If so, you might be missing the most crucial part of social media marketing — social listening. When done right, a social listening strategy can unlock valuable insights about your industry, potential customers, competitors, and much more.
When starting to pay attention to what the audience thinks of your brand online, you might become overwhelmed by some commonly used terms, such as brand mentions, PR mentions, brand references, company mentions, social mentions, brand tagging, online mentions, influencer callouts, press mentions, and so on.
Finding the right sentiment analysis tool might sometimes feel like finding a needle in the hay. There are so many tools out there, and trying all of them would take ages.
