Best Reputation Management Tools and Software to Protect Your Brand

16 Best Online Reputation Management Tools & Software to Protect Your Brand

A reputation management software is everything your business needs, as everything your existing and new customers have to

Your brand’s online reputation is everything. It’s what potential customers and clients see when they Google your business, and it can make or break your bottom line. That’s why it’s so important to monitor your online reputation and take steps to protect it.

One of the best ways to do this is to use reputation management software or tool. These tools can help you track mentions of your brand online, identify negative reviews, and respond to them quickly and effectively.

In this blog post, we’ll take a look at 16 of the best reputation management software and tools on the market. We’ll compare their features and pricing so you can find the right solution for your business.

So whether you’re just starting or you’re looking to improve your existing reputation management strategy, read on to learn more about the best reputation management software for 2023.

{Updated on July 28th, 2023}

Best Reputation Management Software

Here is the ultimate list of best reputation management software and tools that help you to protect your brand name.

1- Mentionlytics

Mentionlytics is one of the best online reputation management tools.

Why? Well, when it comes to managing your brand reputation, you need to take control of what people are saying about your brand. In other words, you need to monitor all media channels to achieve this.

using Mentionlytics, not only you can monitor all major social media channels, but also you have access to all other sources such as Web, Review Sites (TripAdvisor, Booking, Google Reviews, Reddit, etc), News Sites, and Forums.

So in terms of media coverage, Mentionlytics got you all covered.

Try Mentionlytics for FREE

Next, its reputation management platform features. Let’s see.

Mentionlytics dashboard with reputation management features


Mentionlytics features

For a great experience in online reputation management, Mentionlytics offers:

  • Mention Tracking: This feature ensures you never miss a conversation about your brand. Whether it’s a blog post, social media mention, or a review, Mentionlytics gives you real-time updates.
  • Sentiment Analysis: This analyzes the emotion behind the mentions of your brand, distinguishing whether they’re positive, negative, or neutral. This helps you understand the overall sentiment toward your brand and allows you to address any issues proactively.
  • Crisis Management: Should a brand crisis arise, Mentionlytics swiftly alerts you when there’s a sudden increase in negative mentions about your brand. It helps you handle it fast to mitigate any potential damage.
Examples of reputation management alerts by SIA

Examples of reputation management alerts by SIA

  • Brand Awareness Metrics: It’s not just about tracking mentions. Mentionlytics helps you understand how these conversations are influencing your brand’s public perception. This feature is vital for monitoring and improving your brand’s engagement levels.
  • Share of Voice calculation: No need to go through the hideous work by yourself. Mentionlytics lets you compare your brand’s performance with competitors in terms of public conversation or mentions completely automatically. This helps you gauge your brand’s relative popularity and strategize accordingly.
  • Media Monitoring Reporting: Mentionlytics provides comprehensive reports filled with valuable insights about your brand’s reputation and performance. These reports are customizable, easy to understand, and shareable, which is perfect for keeping your team informed and making data-driven decisions.

Share of Voice_Mentionlytics Reports

  • Social Intelligence Advisor (SIA): The AI-based SIA feature monitors your social accounts and provides valuable marketing insights. It alerts you to any unusual activities, ensuring you’re always on top of your brand’s social media health.

Also, here are other features that Mentionlytics offers

Mentionlytics pricing

You can try all the premium features including reputation management tools for free.

Try Mentionlytics for FREE

Pricing: Starts at $69 per month.

2- Birdeye

Birdeye is a reputation management software that allows you to collect online reviews, run surveys, and get referrals.

The first thing to remember about Birdeye is that it focuses on optimizing your local SEO, listings, and referral marketing. Basically, the tool generates reports, reviews, and customer feedback to protect a brand’s reputation and maintain a positive online rating.

Additionally, Birdeye lets users turn customer comments, online reviews, survey responses, and social mentions into support tickets.

Birdeye, one of the best reputation management software

Birdeye features

  • Consumer Intelligence;
  • Collects real-time feedback and insights;
  • Real-time notifications and response management;
  • Caters to small businesses across various industries;
  • Transforms feedback into actionable business improvement tips;
  • Enhances online presence via listings, reviews, referrals, and personalized pages.

Pricing: You have to get in contact with them.

3- Sprout Social 

Sprout Social is a reputation management tool that empowers customers to enhance strategies on social media. Improved relations with clients, streamlined publishing workflows, instantaneous collaboration, and changing data from social media to actionable insights are Sprout Social’s key elements.

SproutSocial homepage


Sprout Social features

  • Social analytics;
  • Social listening & monitoring;
  • Enables understanding of customers and industry trends;
  • Suitable for all business sizes, especially large enterprises;
  • Facilitates planning, organizing, and scheduling of content;
  • Comprehensive reporting platform with influencer discovery.

Pricing: Starts at $249 per month.

Bonus: Dive into a list of competitors and alternatives to Sprout Social.

4- Mention

Mention is a reputation management software that allows brands and agencies to comprehend the way their brand is perceived across social media networks and the web.

Mention is an app that aids marketers in tracking and monitoring online conversations related to brands or products. The app ensures marketers stay attentive to online discussions and valuable insights to enhance their marketing strategy.

Through social listening, it helps marketers engage with customers across multiple social media networks, thereby expanding their online presence.

Mention, one of the best reputation management tools

Mention features

  • Trend tracking;
  • Precise reporting and key metrics tracking;
  • Real-time web and social media monitoring;
  • Instant alert options variety and reputation monitoring;
  • Social media strategy optimization and publishing automation.

Pricing: Start at $49 per month.

Explore our selection of Mention Alternatives and Competitors.

5- Reputation

Reputation is an online reputation management platform that helps brands improve their customer experience through customer feedback. The platform interprets great amounts of data into insights that businesses use to learn from and expand their services.

The goal is to transform feedback from surveys, new reviews, likes, listings, comments and clicks into a competitive advantage. Companies need to focus on collecting feedback and answering reviews to automate engagement, in terms of SEO.

reputation dashboard

Reputation features

  • Social management;
  • In-house management;
  • Monitoring and responding to star reviews;
  • Business listings, messaging, and location pages;
  • Surveys to create, ask, track, analyze, and operationalize feedback.

Pricing: Starts at $5K per month.

6- Swell

Another reputation management software to review is Swell. This app assists companies in improving their customer interactions. Users can message in many different formats, individuals, and groups through the software’s messaging tool, they can also send and respond to customer surveys, and gain positive customer reviews from the review generation.

Swell aims to enhance customer engagement and increase profitability by attracting, engaging, and satisfying customers.

swell, an online reputation management tool

Swell features

  • Survey Management;
  • System Management;
  • Position identification;
  • Process Management;
  • Appointments scheduling;
  • Customers’ communication & reviews.

Pricing: You have to get in contact with them.

7- Chekkit

Chekkit is a reputation management tool with review, messaging, and lead inbox software. The tool helps companies to communicate easily with their customers, gather more customer reviews, and get paid, with just a simple SMS.

Businesses can also use one of the app’s communication tools to chat with customers, build customer relationships, receive positive reviews, collect payments through directories, and never miss a sale.

chekkit dashboard

Chekkit features

  • Unified chat accounts in a single dashboard;
  • Process payments through the platform;
  • Centralized customer discussions;
  • Collect extensive reviews;
  • Video chat capability.

Pricing: Starts at $99 per month.

Try Mentionlytics for FREE

8- Hootsuite

Another online reputation management software on our list is Hootsuite. This app assists companies in brand building, making stronger connections with their audience, and attracting results that business leaders are interested in by incorporating social consistency across organizations are some of the features of this tool.

Hootsuite, one of the best reputation management tool

Hootsuite features

  • Track reviews from a variety of sources;
  • Generate reports on social media activity;
  • Respond to reviews, both positive and negative;
  • Team collaboration on reputation management tasks;
  • Analyze the sentiment of mentions to see how people feel about your company.

Pricing: Starts at €99 per month.

9- LocalClarity

LocalClarity is another digital reputation management tool. It generates value for companies in multiple locations with a variety of tools to centralize and clarify review management, improve the local search process, map rankings, track competition, and uncover actionable insights across many activities and locations.

LocalCharity dashboard

LocalClarity features

  • Performance Insights;
  • Review management;
  • Competitor monitoring;
  • GMB and Facebook monitoring;
  • Historic data and research library;
  • Integration and response to review requests.

Pricing: Starts at $10 per location per month.

10- Brandwatch

Brandwatch is identified as one of the best social media reputation management software available.

Basically, Brandwatch is a popular social listening tool that has earned the trust of some of the most famous brands.

Operating with advanced AI software, Brandwatch sets to help businesses understand their target audience better. By doing that, the platform helps them see how their brand is perceived and how to protect their company name.

Brandwatch's Homepage

Brandwatch features

  • Market research and trend analysis;
  • Brand monitoring and management;
  • Data democratization and segmentation;
  • Crisis management and real-time notifications:
  • Competitor analysis and share of voice calculator;
  • Social media management and unified social inbox.

Pricing: You have to get in contact with them.

Bonus: Take a look at these Brandwatch Alternatives and Competitors.

11- Buzzsumo

BuzzSumo is an all-in-one reputation management platform that assesses a brand’s online presence and gives useful insights for optimization.

Buzzsumo is widely popular for its fast speed and effortless nature of small-scale monitoring results. Users get to create alerts for influencers and journalists so they can be the first to engage with their content.

Focusing on local SEO, the tool lets clients track new backlinks that roll in from around the web. Moreover, BuzzSumo provides marketers with an insightful content analyzer and a creative idea generator for content creation.

BuzzSumo, a brand reputation tool


Buzzsumo features

  • API integration;
  • Advanced brand monitoring;
  • High-performing content research;
  • Crisis alerting and reputation risk tracking;
  • Data research for marketing strategy improvement;
  • Influencer identification and competitor intelligence.

Pricing: Starts at $199 per month. 

12- DataEQ

DataEQ (formerly BrandsEye) is next in our online reputation management tools list. DataEQ is a high-performing social listening tool that helps organizations to deal with enormous levels of online conversations.

DataEQ collects accurate and actionable data by structuring and analyzing customer conversations that take place on the web. By doing that, it helps users understand their customers better, avoid risky decisions, increase revenue, and optimize the customer experience.

DataEQ's homepage

DataEQ features

DataEQ’s features are heavily focused on ORM. Some cool ones include

  • Customer service and team workflow optimization;
  • Customer segmentation and insights;
  • Negative feedback management;
  • Market reporting and analytics;
  • Multi-channel data collection;
  • Text and sentiment analysis.

Pricing: You have to get in contact with them.

13- BrandMentions

As the name suggests, BrandMentions is a multi-channel monitoring tool that scans each platform for social mentions of your brand. In addition to social media platforms, the tool can be used as a reputation management tool to monitor news websites, blogs, and review sites.

By allowing businesses to follow the conversations that feature their company name, this tool helps them protect their brand reputation.

BrandMentions's homepage


BrandMentions features

  • Social mentions search and analysis;
  • Brand monitoring and sentiment analysis;
  • Social listening and influencer identification;
  • Competitor spying and social media analytics;
  • Hashtag tracking and performance monitoring;
  • Reputation management and real-time notifications.

Pricing: Starts at $99 per month.

14- Digimind

Digimind is another great choice if you’re looking for online reputation management tools. It’s a top-performing social media monitoring and competitive intelligence platform that aims to help medium and large businesses.

If you’re wondering how the answer is still by protecting and improving their brand’s reputation. With Digimind, users can measure the reputation of their company name, notice crisis, and be prepared to act.

Agencies that turn to Digimind usually want to accelerate digital transformation by following insight-driven and data-focused marketing strategies.

Digimind's, a brand reputation platform


Digimind features

Digimind’s solutions vary from market intelligence to brand monitoring. In general, the most important features include:

  • Audience targeting and consumer insights;
  • Social report customizability and exporting;
  • Trend analysis and influencer identification;
  • Sentiment analysis and impact measurement;
  • Competitor monitoring and campaign tracking;
  • Reputation management and configurable alerts.

Pricing: You have to get in contact with them.

15- Buffer

Buffer is another popular social media reputation management software on our list. It’s an intuitive online marketing tool, trusted by numerous marketers for its ability to streamline social media publishing effectively.

By focusing on optimizing social media content and audience engagement for brands, Buffer makes sure that its reputation remains positive.

Buffer's homepage

Buffer features

  • Target audience demographics and social media analytics;
  • All-in-one user interface for quick replies and messages;
  • Report creation and reach/engagement optimization;
  • Bulk scheduling and publishing content automation;
  • Social media content management and curation;
  • Mobile app & iOS functionality.

Pricing: Starts at $6 per month per social channel.

16- BrandYourself

Lastly, BrandYourself is the final pick on our list.

BrandYourself is an online reputation management tool that focuses on freelance and corporate professionals and their online privacy and protection. The tool allows users to monitor, identify, analyze, and manage new reviews and their overall online presence.

Furthermore, BrandYourself’s reports show businesses how to improve their Reputation Score, avoid possible risks and optimize their brand.

BrandYourself's homepage


BrandYourself features

BrandYourself is definitely unique when it comes to ORM features. These include the following:

  • Info removal from data brokers;
  • Negative Google result services;
  • Personal branding and employee branding;
  • Social media clean-up and brand monitoring;
  • Online privacy protection and dark web scan;
  • Review management and Glassdoor review tracking.

Pricing: You have to get in contact with them.

Try Mentionlytics for FREE

Benefits of Using a Reputation Management Tool

Here are some of the benefits of using reputation management software:

Track your online reputation

The best reputation management software can help you track mentions of your brand across the web, including social media, review sites, and news articles. This gives you a clear picture of how your brand is perceived by others.

Identify negative reviews

Reputation management software can also help you identify and handle negative comments and reviews about your brand. This allows you to respond to them quickly and effectively before they damage your reputation.

Automate your reputation management

Some reputation management tools can automate your reputation management tasks, such as monitoring for new mentions and responding to reviews. This can save you time and effort, so you can focus on other aspects of your business.

How to Choose a Reputation Management Software?

Reviewing all the best Reputation management software and tools in the market, we come up with these factors that can help you to choose the suitable tool for your brand.


Identify your specific needs and then look for software that fulfills them. This might include features like mention tracking, sentiment analysis, social media publishing, crisis management, and more.

Ease of Use

The software should have an intuitive interface and be easy to navigate so that you can maximize its utility without wasting time on complex operations.

Real-Time Monitoring

The software should offer real-time monitoring of mentions across different platforms to provide you with timely information and allow for quick response.

Sentiment Analysis

Look for software that offers sentiment analysis to understand the emotional tone behind the mentions of your brand.

Sentiment analysis report in Mentionlytics

Sentiment analysis report in Mentionlytics

Customizable Alerts

The tool should let you customize alerts based on your preferences. For instance, you might want to receive immediate alerts for negative mentions.

Reporting & Analytics

Detailed reports and analytics help you understand your brand’s online reputation in depth. Choose software that provides comprehensive, easy-to-understand, and actionable insights.

Customer Support

A responsive and knowledgeable customer support team is essential. They should be able to assist you when you have queries or run into issues with the software.

Free Trial

Does the tool in your mind offer a free trial so you can try all the features before you actually buy it?

Try Mentionlytics for FREE


Lastly, consider the cost. Reputation management software should offer good value for money and fit within your budget. Don’t forget to consider the total cost, including any setup or maintenance fees.

Frequently Asked Questions (FAQs)

Q1: What is reputation management software?

Reputation management software is a tool that businesses use to monitor, manage, and influence their online reputation. It tracks mentions of your brand across different platforms, analyzes sentiment, alerts you to potential crises, and provides insights for improving your brand image.

Q3. What are the best techniques used in online reputation management?

Some of the best techniques used in online reputation management are:

  • Conduct a brand audit
  • Monitor social media and brand mentions
  • Respond politely to negative comments and reviews
  • Identify and get rid of fake reviews
  • Ask for positive customer reviews from happy clients.

Try our Reputation Management Tool for Free

If you’re new to the marketing game, we hope this article has helped you understand the importance of brand reputation. After all, online reputation management tools, like Mentionlytics, want to help individuals and businesses protect their brand name.

If you want to try one of the best of these tools create your account now and enjoy a free trial with ALL the Premium Features.

Try Mentionlytics for FREE

Have more questions? Book a live demo with Mentionlytics to let our specialists explain how our online reputation management software can help you.

Vasiliki Kati

About Vasiliki Kati

An enthusiastic person who loves working in international teams. Vasiliki is a junior content writer at Mentionlytics, passionate about marketing communications and languages.