9 Best Reputation Management Software (& Examples)

A reputation management software is everything your business needs, as everything your existing and new customers have to say about you forms the way your brand is being perceived by the public eye. So, it is necessary to be aware of customer conversations and monitor them in the way that suits you best.

That’s the reason we created this list with the best reputation management software and widgets, to help you with your reputation monitoring journey. Let’s get started.

Disclaimer: The information below is accurate as of today {June 10th, 2022}

What is Reputation Management?

Reputation management is the process of influencing the perception people and other stakeholders have about a brand. It consists of monitoring the way a brand is perceived and the discussions around it while responding to any potential reputation crisis and threads and managing to grab any opportunities for a brand reputation boost. Simply put, reputation management tools aim to influence people’s attitudes and sentiments through social interactions, mainly in the online world. The actions involved in reputation management are customer experience feedback, online marketing, social media, and results in search engines, considering local SEO, online reviews, and star ratings.

So, a reputation management software is a highly necessary automation tool for brands, as they enable businesses to track and respond to negative or positive comments and as result increase their visibility and expertise. Taking into consideration everything your audience has to say about you on online review platforms is an advantage of the digital world you should benefit from without any doubt.

3 Examples of Reputation Management from Companies

It’s time to be more specific. So, here are 3 examples of companies that have taken action to protect and boost their online reputation on social media and review sites.

Example #1: Revolut

Revolut is a British financial technology company offering banking services.

Here we can see that they acted quickly, spotted an unsatisfied user, and managed to answer their concern. Social media review responses should come from a reputation management software to better manage any bad reviews, negative mentions, and questions that may come along. The way Revolut handled the situation is a great example of how reputation management tools should work and how to incorporate them into your online business strategy. Social listening will always come in handy if you are looking to increase your brand awareness.

Example #2: Canva

Canva is an Australian graphic design platform used to create graphic social media, presentations, posters, documents, and other visual content.

This is another example of a company’s quick response. Canva spotted an unsatisfied customer, expressed sincere concern about their comment, and answered accordingly. So, the key to managing online reviews and comments is to show that you take into serious consideration your audience’s sentiment. This is a game-changer and eventually, it will make you stand out from your competitors. Simultaneously, this is another benefit of using a reputation management platform as it helps you spot both positive and negative comments as quickly as possible and streamline all reputation activities.

Example #3: Marriott Hotel

London Marriott Hotel County Hall is located on the bustling South Bank, steps away from Westminster Bridge.

It is important to keep in mind that online reputation isn’t solely based on social media, as brands need to monitor the reviews sites they have a presence on. In this case, Marriott Hotel responded to a negative review on TripAdvisor to protect its reputation as soon as possible. Being aware of customer feedback on every platform so a review management software can help you track your customers’ sentiments and deal with any complaints efficiently.

Software #1: Mentionlytics

Mentionlytics is an Intelligence Monitoring Platform. It allows you to track mentions, keywords, and backlinks related to your brand, product, or your competition on the Web, Review Sites (TripAdvisor, Booking, Google Reviews, etc), News Sites, Forums, as well as Social Media Channels, like TikTok, Twitter, Instagram, Facebook, Reddit, Youtube, Linkedin, etc.

Mentionlytics is a dominant social media monitoring tool that tracks mentions, hashtags, keywords, and sentiment in a variety of languages, granting organizations access to audience insights and historical data. Companies can find top influencers and at the same time discover potential leads and create opportunities for brand growth. Mentionlytics can help a business take care of its online reputation; the software is also made for the entire web, not only for social media monitoring.

On that same note, it allows jumping into online conversations in real-time, answering requests from potential customers, and mastering your crisis management response. The tool stands out for its Social Intelligent Advisor; an AI service capable of deriving actionable insights from social data. This is an exclusive feature that hands over smarter insights, improved social media analytics, and recommendations for personalized brand management.

The tool is great for small, medium, and large companies, but it can also be ideal for agencies and individuals. Providing value for money, it can be used easily and offers customizable reports with many different templates, leading an organization to move towards the right direction.

Simply put, Mentionlytics is designed in a user-friendly way, with a focus on informative reports. The tool monitors multiple social platforms and demonstrates data in a single dashboard. The quality and quantity of data make Mentionlytics one of the most powerful tools in the market, with thousands of satisfied customers and promoters across the globe.

The app comes with a social media scheduling feature, which enables you to publish on multiple social media platforms, schedule posts for later, monitor the performance of your posts, and get actionable advice to optimize your brand’s social presence, in terms of SEO. Last but not least, Mentionlytics supports alerts, so you can receive your mentions instantly in your email.

Mentionlytics features

Some of the major Mentionlytics features, amongst others, are:

• Social Intelligence Advisor (unique feature)
• Review Monitoring
• Reputation management
• Sentiment analysis

Mentionlytics pricing

• Basic Plan $49 per month
• Essential Plan $99 per month
• Advanced Plan $199 per month
• Pro Plan $299 per month
• Agency Plan starts at $450 per month

Software #2: Birdeye

Birdeye is a customer experience and reputation management software through which you can collect online reviews, convert leads, run surveys, and get referrals. Birdeye engages with many review software to make it easy to receive positive reviews, to enable you to be found online, message all users, and expand profit.

The software offers reputation management solutions to both small businesses and big enterprises and it can also provide its services based on different industries, such as healthcare, dental, real estate, home services, retail, legal, financial services, hospitality, automotive, restaurants, insurance, and personal services. Birdeye allows to collect real-time audience feedback and insights, resolve issues before they become huge problems, and of course turn feedback into useful strategic tips. The app attracts listings, online reviews, referrals, and pages; all of them allow you to be found everywhere, engage with the audience, and adapt to every location with personalized pages. So, managing a business’s reputation, by responding to requests and resolving any potential crisis is the objective.

Birdeye features

• Consumer Intelligence
• Notifications
• Listing Management

Birdeye pricing

Birdeye has not provided pricing information for its services. You have to contact the app to obtain current pricing.

Software #3: Sprout Social 

Sprout Social is a social media management tool that empowers customers to enhance strategies on social media. Improved relations with clients, streamlined publishing workflows, instantaneous collaboration, and changing data from social media to actionable insights are Sprout Social’s key elements.

Sprout Social’s software can be used in an easy and simple way but it is also strong enough to support the largest businesses. The platform includes social publishing, engagement, analytics, new reviews, social commerce, and social listening.

This tool is accompanied by a high ROI and has gained great user adoption because of the social reach measuring. In terms of reports, the customer can have a report on one platform allowing them to discover leading influencers. It helps organizations to comprehend their customers, discover industry trends, and enrich social media campaigns.

Sprout Social helps organizations approach wider audiences while allowing planning, organizing, and content scheduling. The reporting platform of the app allows you to connect with your audience in real-time and you can also utilize the tool to uncover analytics data and metrics to make strategic decisions.

Sprout Social features

• Social media scheduling & managing
• Reports & Dashboards
• Social Analytics
• Social listening & monitoring

Sprout Social pricing

• Standard Plan $89 per month
• Professional Plan $149 per month
• Advanced Plan $249 per month

Software #4: Mention

Mention is a social media listening and monitoring software that allows brands and agencies to comprehend the way their brand is perceived across social media networks and the web.

Mention helps track and monitor online conversations about brands or products, get all-inclusive analytics about different industries, and measure the marketing social impact. The app makes it possible for marketers to pay attention to what is being said online by ensuring they do not overlook any useful insights or information for their marketing strategy. The app enables you to be aware of the conversations your customers have online, and never let any kind of information slip out of your hands.

The features that best describe the tool are; brand monitoring, social media scheduling, publishing, and online reputation management. Pin-point conversations of high importance, which means easily monitoring more than many sources on the entire web daily, together with press articles, review sites as well as news sites, forums, and blogs. Social listening and analyzing everything posted on multiple social media networks helps to be closer to your customers across all social accounts and expand your online presence.

Mention features

• Social Media Management
• Brand Monitoring and Social Listening
• Data Management and Analysis
• Reputation management

Mention pricing:

• Solo Plan $29.00 per month
• Pro Plan $99.00 per month
• ProPlus Plan $199.00
• Company Plan upon request

Software #5: Reputation

Reputation is a reputation management platform that helps brands improve their customer experience through customer feedback. The platform interprets great amounts of data into insights that businesses use to learn from and expand their services.

The goal is to transform feedback from surveys, new reviews, likes, listings, comments, and clicks into a competitive advantage. Companies need to focus on collecting feedback, and answering reviews to automate engagement, in terms of SEO.

The app’s traditional surveys can help brands create, ask, track, analyze, and operationalize feedback. Understanding a brand’s perception by monitoring and answering star reviews is essential for taking action and starting to implement marketing strategies according to customer feedback. This online reputation management software includes business listings, messaging, and location pages while enhancing the social experience of every brand.

Reputation features

• Social management
• Media monitoring
• Customer Intelligence
• In-house management

Reputation pricing

Reputation has not provided pricing information for its services. You have to contact the app to obtain current pricing.

Software #6: Swell

Swell is a customer engagement software that assists companies in improving their customer interactions. Users can message in many different formats, individuals, and groups through the software’s messaging tool, they can also send and respond to customer surveys, and gain positive customer reviews from the review generation.

The tool aims in making customer engagement easier and more profitable, by attracting, engaging, and keeping customers satisfied. Swell allows a brand to identify where it stands, communicate easily with customers, boost customer reviews, create surveys, and schedule appointments. The concept is to convert “business-curious” to “business customer”. On that note, Swell’s services cover many industries such as dental, healthcare, automotive, retail, tourism, services, finance, veterinary, and more. It works with all kinds of local businesses.

Swell features

• Survey Management
• Process Management
• System Management
• Consumer Intelligence

Swell pricing

Swell has not provided pricing information for its services. You have to contact the app to obtain current pricing.

Software #7: Chekkit

Chekkit is a review management tool with the review, messaging, and lead inbox software. The tool helps companies to communicate easily with their customers, gather more customer reviews, and get paid, with just a simple SMS.

Chekkit is a platform that consists of Review Management, Business Text Messaging, Webchat, Centralized Inbox, Testable Landline, Customer Surveys, and Competitive Benchmarking. Businesses can also use one of the app’s communication tools to chat with customers, build customer relationships, receive positive reviews, collect payments through directories, and never miss a sale. Companies can use the webchat as an easy way to communicate with existing and new customers, they can connect all of their chat accounts into one dashboard, collect vast amounts of reviews and payments, and video chat whenever they need something. All in all, the app delivers numerous messages for many businesses and keeps the customer discussions in the same place, useful insight for the review generation.

Chekkit features

• Consumer Intelligence
• Reporting
• Media Monitoring

Chekkit pricing

• Basic Package $99 per month
• Premium Package $199 per month

Software #8: Hootsuite

Hootsuite is a social media management software that assists companies in brand building. Making stronger connections with your audience, and attracting results business leaders are interested in by incorporating social consistency across organizations are some of the features of this tool.

The tool is suitable for many organizations. Hootsuite enables scheduling posts on various social media platforms (e.g Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube), monitoring organic and paid social content altogether, keeping an account of the things your customers discuss, breaking down silos in the way you cooperate within your business, and collect audience insights in real-time to make informed business decisions to enhance your business reputation.

The app uses monitoring filters that allow users to do their research based on a keyword or a location. This assists the course of filtering social conversations with the help of keywords, locations, or hashtags, in terms of local SEO. In addition, Hootsuite can be used in many languages so hashtags can be tracked and monitored based on the competition’s endeavors around the world and of course their content on social networks.

Hootsuite features

• Content management
• Social media channel management
• Social media scheduling
• Brand monitoring

Hootsuite pricing:

• Professional Plan €39 per month
• Team Plan €109 per month
• Business Plan €669 per month
• Enterprise Plan Custom Solutions

Software #9: LocalClarity

LocalClarity is a review and listing management tool. It generates value for companies in multiple locations with a variety of tools to centralize and clarify review management, improve the local search process, map rankings, track competition, and uncover actionable insights across many activities and locations.

The tool helps brands to take control over their online reputation with review management with unparalleled control and visibility, GMB and Facebook control, schedule google and Facebook posts, 10x competitors reviews, performance insights, and optimization of the entire company. LocalClarity provides access to historic data and a research library while offering the ability to respond to review requests directly and to create integrations to the existing customer support and social media networks. In addition, the tool has an insights team, which includes local visibility experts who offer personalized video analysis reviews of local performance. It can be used both by large enterprises and small businesses.

LocalClarity features

• Review management
• Social media management
• Competitor monitoring
• Performance analysis

LocalClarity pricing

• Plus Plan $10 per Location
• Pro Plan $12 per Location
• Enterprise & Agency Plan custom solution

Now Over to You

Online reputation management and the way your brand is being perceived are highly recommended for a successful business. It can help you gain your customers’ trust and so enhance customer satisfaction. Maintaining a good reputation means that a company is more trustworthy than its competitors, so being on the lookout for both negative and positive review requests can be your competitive advantage. CRM is the key to success. Your brand’s reputation is crucial now more than ever. A positive reputation builds customer loyalty and confidence in your market. It also helps position your brand as a leader within your industry. CRM software can help you quickly improve your brand’s reputation in your industry by utilizing strategic brand reputation management skills.

Ready to start managing your brand reputation and monitor reviews but have some questions? Well, you can always book a demo with Mentionlytics to explore the app’s functionality, and every one of your questions will be answered.