Best Sprout Social Alternatives and Competitors – Features & Pricing [2023]

Looking for Sprout Social alternatives and competitors?

It’s important to realize an effective online marketing tool doesn’t always meet everyone’s needs. While they seem somehow similar, there are key differences between most social media management tools.

The differences can be traced in the pricing, the features, the platform design, or the channel variety.

One of the most popular social media management platforms is Sprout Social.

In this article, we’re going to review some of the best social media tools as competitors and alternatives to Sprout Social.

So, let’s dive in!

What is Sprout Social?

Sprout Social is one of the most popular social media tools for today’s marketers and social media managers. Users can benefit from the software’s automated workflow and social listening insights that help improve their online presence and engagement.

Basically, Sprout Social tracks what’s currently trending on the market. Therefore, the tool helps users deal with content management on multiple social media channels. Namely, these include Facebook, Twitter, Instagram, Youtube, Pinterest, and LinkedIn.

Sprout Social’s focus lies on scheduling, publishing, monitoring, and analyzing social media profiles. It’s usually praised for its simplification of operational actions, as well as its intuitive user interface.

Features

All things considered, Sprout Social is known for handling your social channels for you. Some of its top-selling features include:

• Customizable Report Builder, for premium users with specific metrics in mind
• Engagement Augmentation and Social Media Presence Evaluation
• Social Media Content Marketing Improvement via Social Listening
• Audience Targeting and Customer Conversion Tracking
• Social Posts Scheduling and Automated Publishing
• Campaign Management and Analytics
• Competitor Monitoring and Analysis

Best for

Branded as a great solution for every business and individual, Sprout Social is quite advanced. Hence, it’s more suitable for enterprises and big marketing agencies that want to save time promoting their products.

Certain limitations, like the ones in keywords, as well as user-based pricing, make Sprout Social not fitting for beginners. However, it’s worth mentioning that the user-friendly platform provides users with a great social media customer experience.

Pricing

Sprout Social offers 3 subscription plans:

• Standard $249/month (each additional user +$199/mo)
• Professional $399/month (each additional user +$299/mo)
• Advanced $449/month (each additional user +$349/mo)

While Sprout Social’s features are impressive, there’s a chance you’re looking for results of similar value at a lower cost.

Best 9 Sprout Social Alternatives and Competitors

So what social media monitoring and management tools are the best Sprout Social alternatives?

Let’s find out!

1. Mentionlytics 

The first alternative for Sprout Social is Mentionlytics, which  is an all-in-one social media tracking tool that provides users with insightful social media analytics for their marketing strategy.

Features

Premium Report Builder

• Ready to use templates
• Simplified Data Visualization
• Customizable media monitoring reports

Social media Monitoring Analysis & Insights

• Comprehensive monitoring including the web, social media, and review sites.
• Intelligent Sentiment Analysis of Mentions in 24 Languages
• Efficient tracking of brand mentions across platforms
• Real-time Alerts, Tags, Labels, and Task Assignments
• Engagement Boost & Presence Analysis
• AI-powered recommendations by SIA
• In-depth Metrics Analysis
• Competitor Monitoring
• Influencer Finder
• Hashtag Tracker
• Share of Voice

Content Management & Publishing

• Auto Social Post Scheduler

Best for

In general, Mentionlytics has suitable plans, both for small and larger companies, making it one of the best Sprout Social alternatives. Additionally, it is known for being highly accurate in sentiment analysis and mention tracking.

Pricing

Mentionlytics has created 5 different pricing solutions to help you find your best match. The subscription plans are the following:

• Basic: $69/month
• Essential: $139/month
• Advanced: $249/month
• Pro: $399/month
• Agency/Enterprise: Book a demo!

You have the option to pay monthly or annually. The second option saves you 2 months from your total subscription.

Want to try ALL the premium features for free? Then better create your account now and enjoy two weeks of trial.

Try Mentionlytics for FREE

2. Hootsuite

Hootsuite is a well-known social media scheduling tool that focuses on managing and improving your social media accounts. It’s one of the best Sprout Social Alternatives.

As one of the most popular social media marketing tools, Hootsuite offers users the chance to effortlessly accomplish multiple tasks.

In short, they can schedule posts, track brand mentions and handle all social media conversations and messages. Moreover, Hootsuite’s publishing tools include image editing, post creation, and publish automation.

Surprisingly, the platform supports 35 different social networks. Hence, it’s safe to assume that Hootsuite is one of the best social media management platforms.

Features

Overall, the focus lies in improving your social media accounts’ performance. However, Hootsuite provides users with a wide variety of useful features:

• All-in-One Social Media Content Management
• Online Presence and Keywords Monitoring
• Social Media Scheduling and Social Posts Publishing
• Digital Marketing Coaching and Expert Training
• Campaign Planning and Social Inbox Management
• Social Media Analytics Tools and Reporting Features

Best for

Based on its popularity and customer support functionality, we’d argue that Hootsuite is a fit for large agencies and enterprises. Nonetheless, there are pricing options for medium-sized businesses as well.

Pricing

Hootsuite’s marketing tools are available to use in four provided annual billing plans:

• Professional: $99/month
• Team: $249/month
• Enterprise: Custom offers after contact

3. Buffer

Buffer is another top Sprout Social alternatives, and it’s a great social media publishing platform.

Basically, Buffer identifies as an intuitive, streamlined social media management platform. The team’s passion and commitment to each client gained Buffer a good reputation for customer experience and team collaboration improvement.

As a social media scheduling and monitoring tool, it allows users to schedule content and post on multiple platforms. Up to the present time, social media profiles include Instagram, Facebook, Twitter, and LinkedIn.

Notwithstanding, it doesn’t stop there. Contrarily, Buffer offers social listening and reporting features, cementing itself as a competent analytics tool.

Features

Buffer divides its marketing tools into 3 use cases: Publishing, analyzing, and engaging. Some of its main features include:

• Social Posts Scheduling and Publishing Automation
• Instagram Post Insights Boosting
• Target Audience Demographics
• Mobile App & iOS functionality

Best for

Based on pricing, we’d have to categorize Buffer as a great fit for freelance marketers and social media managers.

Also Read: Top 13 Buffer Alternatives to Elevate Your Social Media Strategy

Pricing

Buffer includes a free plan for certain social media tools, but it also provides users with 3 subscription plans:

• Essentials: $6/month per social channel
• Team: $12/month per social channel
• Agency: $120/month for 10 social channels

Bonus: Learn about All Buffer Alternatives and Competitors

4. Agorapulse

The next alternative of Sprout Social is Agorapulse, which is a social media scheduling tool that gets global praise for its customer support.

The social media management platform offers users social CRM and reporting features to help them improve their social media presence. Moreover, clients get to save time and effort by managing messages in a simplified app that includes all social platforms.

Features

Apart from the ability to schedule content and publish posts on social media, Agorapulse offers users many features, like:

• Unified Social Inbox
• Social Listening & CRM
• Contact and Content Management
• Influencer Tracking and Analytics

Best for

Opinions tend to differ in this one. On one hand, some say that the pricing for most features makes it unattainable for freelancers and small businesses.

On the other hand, others say that Agorapulse is an ideal choice for small and medium-sized businesses. Our best pick would have to be agencies and digital marketers who want to schedule posts and track important metrics.

Pricing

In addition to a free plan, Agorapulse offers 3 pricing plans, according to the number of team members:

• Standard: €69/mo
• Pro: €99/mo
• Premium: €149/mo
• Enterprise: Custom pricing after contact

5. Sendible

Sendible is a great social media management platform that’s known for its customer support and engagement.

Overall, social media managers and marketing agencies use Sendible’s social media marketing tools to get the job done. The results come not only quickly but also successfully.

In short, this alternative to Sprout Social allows users to schedule content and publish it across multiple social networks through a centralized hub. Subsequently, they get to monitor their overall performance.

Furthermore, Sendible offers marketers reporting features to help them evaluate their working progress. The platform’s social media reports contain helpful information, valuable insights, engagement metrics, and social media analytics.

Features

Sendible is an outstanding publishing and scheduling tool that provides users with multiple cool features. Some of them include:

• Canva Graphics Editor
• RSS Feed Importer
• Team Collaboration Features
• Contact, Competitor, and Content Management
• Google My Business Integration for simplified workflows
• Customizable One-Click Reports

Best for

On one hand, this social media scheduling tool is targeting freelancers and SMMs. On the other hand, it offers solutions for corporate marketing teams and digital agencies as well. Overall, we’d argue that it’s a great fit for startup and growing agencies.

Pricing

Sendible provides users with 4 subscription plans:

• Creator: $29/month
• Traction: $89/month
• White label: ($399/month)

6. Zoho Social

Zoho Social is one of the most popular social media tools that act as Sprout Social alternatives as well.

Overall, Zoho Social is a popular social media scheduler that offers monitoring and publishing tools. Evidently, these tools aim to improve the clients’ social media presence.

Moreover, Zoho Social allows marketers to manage multiple social media profiles, assign tasks to team members and get valuable insights.

Without a doubt, Zoho Social is known for its many successful integrations. In short, some of them include Facebook and LinkedIn Ads, Canva, Zoho CRM, and Zoho Desk. All of these features make Zoho Social a well-rounded social media marketing solution.

Features

As a digital marketing platform, Zoho Social doesn’t stop at scheduling social media content and publishing across multiple social media accounts. Contrarily, some helpful features include:

• Social Listening and Comprehensive Dashboard
• Workflow Definition and Team Collaboration Tools
• Brand Monitoring and Conversion Tracking
• Contact and Content Management
• Customer Engagement and Segmentation
• Social Media Analytics and Reporting Features

Best for

While there are options for small and medium-sized businesses, we’d say Zoho Social’s focus lies on agencies and marketing teams.

Pricing

Zoho Social has two categories for pricing plans: Businesses and Agencies.

Here are the pricing plans for businesses:

• Standard: €15/month
• Professional: €40/month
• Premium: €65/month

And here are the pricing plans for agencies:

• Agency: €320/month
• Agency Plus: €460/month

7. MavSocial

MavSocial is another social media scheduling tool and one of the best Sprout Social alternatives.

Overall, MavSocial is a standard social media management tool. Markedly, users are given the opportunity to track conversations, reply to messages and improve their social media presence. Moreover, they’re able to schedule content, like tweets and Instagram posts.

By all means, they can publish social posts on multiple mainstream platforms, like Facebook and Linkedin. Nonetheless, they can post on more niche platforms as well, like Google My Business and Tumblr.

Features

Obviously, MavSocial is mostly known for its ability to simplify the workflow and communication for all team members. However, some other cool features include:

• Social Media Content Management and Curation
• Social Media Reports, Metrics, and Analytics
• Image Purchasing and Payment Automation
• Audience Targeting and Unified Inbox
• RSS Feed and UTM Tracking
• Bit.ly Integration

Best for

Due to its pricing and functionality, MavSocial is a great fit for freelancers and small businesses. However, there are pricing plans with more features for bigger agencies and companies as well.

Pricing

MavSocial’s subscription plans are as follows:

• Advanced: $78/month
• Pro: $249/month
• Business: $499/month

8. SocialPilot

SocialPilot is one of today’s great social media scheduling and publishing tools. It provides users with easy solutions for every essential content marketing procedure. Hence, SocialPilot is successful at pleasing small businesses and marketers.

Basically, clients use SocialPilot to schedule posts for all social media channels. In short, these include Twitter, LinkedIn, Facebook, Pinterest, Instagram, TikTok, and Tumblr. Moreover, it provides solutions for publishing tools on platforms like Google My Business and VK.

Furthermore, SocialPilot allows users to create and share customizable social posts, embellished with emojis, videos, images, and GIFs.

As a successful social media management platform, SocialPilot offers advanced social media analytics and reporting features for social media presence improvement.

Features

Undoubtedly, SocialPilot is known for its social media calendar and scheduling functionality. Nevertheless, it’s filled with many cool features. Some of them include:

• RSS Feeds and CRM Functionality Integration
• Team Collaboration and Client management
• Proactive Spam Monitoring
• Advanced Bulk Scheduling

Best for

SocialPilot’s features offer solutions for digital marketing agencies and enterprises. However, based on the offered features and pricing plans, it’s clear that their main client focus lies in small-sized businesses.

Pricing

SocialPilot’s pricing falls under 4 subscription plans:

• Professional: €30/month
• Small Team: €50/month
• Agency: €100/month
• Agency Plus: €200/month

Annual billing will save you 15%.

9. Tailwind

Tailwind is a digital marketing tool dedicated to boosting engagement and enhancing online visibility.

Tailwind stands out as a content management system with a strong emphasis on professional visual representation. Indeed, it’s an accredited partner of several social media giants, including Instagram, Facebook, and Pinterest.

Often referred to as “the tool that mirrors a marketing team,” Tailwind streamlines intricate processes into automated workflows.

Additionally, Tailwind Communities is a notable feature. It empowers users to grow their reach and collaboration by facilitating connections with industry influencers.

Features

• Social media metrics and feedback
• Relevant hashtag recommendations
• Connection via Tailwind Communities
• Advanced post scheduling and auto-publishing
• Custom content and social media enhancement (help with visuals

Best for

SmartSchedule for optimal post timings.

Pricing

• Pro: $19.99 /month
• Advanced: $39.99 /month
• Max: $79.99 /month

Whether they’re focused on social media management or competitor analysis, these popular social media tools will improve your online performance.

Try This Social Sprout Alternative

If you want to try one of the best Sprout Social alternatives, you have a chance to test all the premium features of Mentionlytics, two weeks for free!

Start your free trial at Mentionlytics today!

Try Mentionlytics for FREE