Brandwatch Alternatives

Top Brandwatch Alternatives and Competitors to Try in 2024

If you’re looking for Brandwatch alternatives, it means you’re already familiar with social listening. Overall, a functioning tool

Brandwatch is a well-known player among social media monitoring tools, famous for its comprehensive features that help you track brand mentions, analyze sentiments, and monitor competitors. But its hefty price tag, ranging from $800 to $3000, along with some concerns about reporting quality, customer support, and sentiment analysis accuracy, might have you looking for Brandwatch alternatives and competitors that are kinder to your wallet yet still powerful.

Our blog post unveils the top 10 Brandwatch alternatives for 2024, offering better value for your money. Whether you prioritize social measurement, sentiment analysis, influencer discovery, or simply great customer service and strong data analysis, we’ve got you covered. Think Mentionlytics, Meltwater, Sprout Social, Hootsuite, and more!

Let’s dive in!

Disclaimer: The information below is accurate as of February 2024.

What Is Brandwatch?

Best Brandwatch alternatives.

Brandwatch self-identifies as the world’s pioneering digital consumer intelligence platform.

It’s primarily a social listening platform that’s used by some of the most globally popular brands.

Powered by AI software, its main goal is to provide users with insights to understand their customers and market better. As a growing digital consumer intelligence suite, Brandwatch has expanded its platform with six different products:

  1. Consumer Research (for brand & market intelligence)
  2. Audiences (for audience intelligence)
  3. BuzzSumo (for marketing intelligence)
  4. Vizia (for intelligent reporting)
  5. Reviews (for product intelligence)
  6. Falcon (for social media management)

Brandwatch includes software features like AI image and data analysis, as well as auto data segmentation. Moreover, its features help with the following use cases:

  • Crisis Management
  • Brand Management
  • Competitor Analysis
  • Data Democratization
  • Trend Analysis
  • Market Research

Brandwatch pricing

Brandwatch hasn’t provided pricing information; however, users reported the pricing ranges between $800 to $3000.

While this growth is admirable, it’s safe to assume it’s somewhat pricey. With offices opening in many parts of the world and new products launching, Brandwatch is targeting big companies and corporations.

Their platform doesn’t provide public information about their pricing, but it doesn’t seem like an affordable plan for a small and/or medium business. Perhaps that’s the reason why you’re reading this piece.

Or maybe you want to know every option before you decide what tool suits you best. In any case, we’ve come up with a few suggestions for you to try.

Best Brandwatch Alternatives and Competitors

Tool #1: Mentionlytics

The best alternative for Brandwatch is  Mentionlytics. It’s an all-in-one social listening platform that helps you handle your monitor your brand and offers you insightful analytics for your marketing strategy.

 

Social Media Dashboard in Mentionlytics

Mentionlytics features

  • Complete Social Listening and Monitoring: Real-time tracking across both social media like Instagram, Twitter, and YouTube.
  • Monitoring online media, including news sites, blogs, and review websites.
  • Ready to Use and Customizable Report: Access important metrics for deeper social strategy insights.
  • Accurate Multilingual Sentiment Analysis: To quickly understand the audience’s feelings toward your brand, anywhere in the word.
  • AI features and recommendations: To save your time and AI-powred decision making
  • Competition Monitoring: Track competitors’ activities and measure share of voice.
  • Crisis Management: Address Address PR crises proactively to protect your brand.
  • Hashtag Tracker: Measuring the impact of marketing and PR efforts.
  • Influencer Marketing: Identify relevant influencers and assess the impact of them.
  • Audience Insights and demographic: Understand your target audience and top mentioners for better strategies.
  • Advanced Boolean Search: Refine results with advanced search using Boolean operators
Share of Voice in Mentionlytics Reports

Measuring Share of Voice in Mentionlytics Reports

 

Why Mentionlytics is a Legit Brandwatch Alternative?

1. Affordable price while offering the same range of features

If you’re on the hunt for a Brandwatch alternative that delivers quality without the hefty price tag, Mentionlytics is your go-to. With plans starting at just $69 a month, it’s a budget-friendly option that doesn’t skimp on features.

Unlike other Brandwatch competitors, Mentionlytics offers more features in its basic plans, including monitoring of ALL major social media channels. No matter if you are a small business, an enterprise, or an agency, this tool has a suitable plan for you.

2. Comprehensive reporting features

With Mentionlytics, you have two options for creating media monitoring reports:

a) Use one of the four pre-made templates

b) Create your unlimited customizable reports based on your business (or your clients) needs

You can also export your data or integrate it with analytics tools such as Looker Studio.

3. Accurate sentiment analysis

Thanks to implementing AI sentiment analysis features in the tool, Mentionlytics is one of the most accurate interpreters of sentiments of social mentions.

4. Team collaboration features

If you’re an agency or large enterprise, you’d appreciate this. Mentionlytic offers features like labeling and assigning tasks for a more efficient and smoother team collaboration.

Mentionlytics Pricing

  • Basic: $69/month
  • Essential: $139/month
  • Advanced: $249/month
  • Pro: $399/month
  • Agency/Enterprise: Book a demo!

You have the option to pay monthly or annually. The second option saves you 2 months from your total subscription.

Want to try ALL the premium features for free? Then better create your account now and enjoy two weeks of trial.

Try Mentionlytics for FREE

Tool #2: Sprout Social

The second tool in our list of Brandwatch alternatives is Sprout Social. Sometimes you need to peek at rival brands’ online posts and benchmark your performance against similar businesses.

SproutSocial's homepage

As an acclaimed user-friendly platform, Sprout Social specializes in monitoring social media profiles and providing customers with insightful analytics.

Furthermore, capitalizing on social listening, the system offers helpful suggestions for your future actions, based on the market’s current trends.

Sprout Social Features

With Sprout Social, the focus lies on your social media profiles and your better handling of the process. Some of its best features include:

  • Content Marketing Strategy
  • Target Audience Insights
  • Traffic Source Detection
  • Customizable Reports
  • Engagement Metrics
  • Scheduled Posting

Why Sprout Social is a Legit Brandwatch Alternative?

You’ll find Sprout Social to be a strong competitor to Brandwatch because it gives you a comprehensive set of social media management tools. These are perfect if you’re aiming to monitor your online presence, engage with your audience, and dive into social data analysis.

It brings you robust features for social listening, publishing, engagement, and analytics, allowing for a holistic approach to managing and expanding your brand’s digital footprint. In contrast to Brandwatch’s focus on social listening and analytics, Sprout Social provides you with a more rounded solution that encompasses content scheduling and team collaboration tools.

Sprout Social Pricing

Sprout Social’s subscription plans are divided into three categories:

  • Standard $249/month (each additional user +$199/mo)
  • Professional $399/month (each additional user +$299/mo)
  • Advanced $449/month (each additional user +$349/mo)

A free trial is available at all times. You’re also offered additional premium solutions for every plan you choose to follow.

Bonus: Discover a collection of Sprout Social Alternatives and Competitors.

Tool #3: Hootsuite

Another alternative to Brandwatch is Hootsuite, which is a popular social media scheduling tool that specializes in managing your social media channels. In addition, it enables customers to spy on their competitors’ content.

Hootsuite, one of the Brandwatch alternatives

 

This all-in-one platform helps users handle comments and messages on any social channel. Furthermore, it offers them insights into their rival brands.

Hootsuite Features

Certainly, the main focus lies in enhancing your social media game. However, Hootsuite provides users with a wide variety of useful features:

  • Strategic Campaign Planning
  • Complete Online Presence Monitoring
  • In-depth Keyword Performance Analysis
  • Efficient Content Creation and Scheduling
  • Expert Social Media Coaching and Training
  • Comprehensive Social Profile Management

Why Hootsuite is a Legit Brandwatch Alternative?

You’ll find Hootsuite to be a compelling competitor to Brandwatch, as it provides you with a comprehensive platform to manage social media across various channels. It integrates publishing, monitoring, and analytics all within a single dashboard, ideal if you’re aiming to streamline your social media efforts.

While Brandwatch focuses on social listening and analytics, Hootsuite offers you an all-in-one suite for engagement, content management, and collaboration, making it a versatile choice for enhancing your social media strategy.

Hootsuite Pricing

Hootsuite’s features are available to use if you choose one of the four annual billing plans they offer:

  • Professional: $99/month
  • Team: $249/month
  • Enterprise: Custom offers after contact

The former two options offer a free 30-day trial, while the latter demands a demo request.

Tool #4: Mention

Mention is another Brandwatch alternative that performs social listening and helps brands understand what the audience thinks of them online. With Menion, you’ll be able to monitor your company’s online presence, as well as its market and trending keywords.

Mention, one of the Brandwatch alternatives

Moreover, you can receive an in-depth analysis of your findings. As a result, you can estimate your brand’s performance and your marketing strategy’s impact.

Users of the Mention dashboard can respond to social media dialogues quickly and prove that they consider their audience’s voices.

Mention Features

  • Customizable Alert Choices
  • Enhanced Social Media Strategy
  • Performance-Focused Metric Insights
  • Real-Time Web and Social Media Monitoring
  • In-Depth Retail and Finance Industry Tracking
  • Free Training and Digital Marketing Onboarding

Why Mention is a Legit Brandwatch Alternative?

You’ll find Mention to be a legitimate alternative to Brandwatch if you’re looking for a user-friendly platform that offers real-time monitoring of social media and the web. It enables you to effortlessly track mentions, engage with your audience, and analyze your online presence.

Mention distinguishes itself with its focus on simplicity and ease of use, making it particularly appealing if you’re part of a small to medium-sized business or are just starting with social media monitoring.

Unlike Brandwatch, which caters to larger enterprises with its comprehensive analytics and data visualization, Mention offers a straightforward and efficient alert system with an intuitive interface, making it ideal for improving your digital marketing and reputation management strategies without the complexity.

Mention Pricing

Firstly, if you’re looking for free alternatives to Brandwatch, Mention offers a “Free Plan for individuals who want to get started”. Secondly, it provides its customers with 4 subscription plans:

  • Solo: $49/month
  • Pro: $99/month
  • ProPlus: $179/month
  • Company: upon request

The first three options offer a free trial and an annual billing option that saves you 2 months.

Bonus: Explore our selection of Mention Alternatives and Competitors.

Tool #5: Meltwater

Meltwater is another alternative for Brandwatch that helps customers make informed decisions.

Meltwater, one of the Brandwatch alternatives

Above all, Meltwater specializes in media intelligence. In other words, its software tracks and analyzes public data, like online articles, news, podcasts, reviews, and social media posts.

Subsequently, it provides users with valuable knowledge and intelligent suggestions to help them make smart choices and dominate their market.

Furthermore, Meltwater’s API (connectable to Microsoft BI, Domo, and more platforms) makes sure you’re able to collect data all around.

Meltwater Features

As a multi-functional marketing intelligence platform, Meltwater provides users with the following features:

  • Market Research and Influencer Identification
  • Social Media Monitoring and Publishing
  • Social Listening and Consumer Insights
  • Brand Management with Instant Alerts
  • Press and Newsletter Distribution
  • Exportable Custom Reports

Why Meltwater is a Legit Brandwatch Alternative?

Meltwater is a legitimate Brandwatch alternative for you because it offers extensive media monitoring and analytics across online, social, print, and broadcast channels. It provides you with a global view of your brand’s presence, making it easier to understand market trends and measure campaign performance.

With its focus on real-time insights and competitive analysis, Meltwater is ideal if you’re looking for a comprehensive and intuitive tool to enhance your media intelligence and decision-making capabilities.

Meltwater Pricing

The Meltwater platform doesn’t provide public information about its pricing plans. In any case, if you’re interested, you could try booking a demo. Subsequently, you’ll be able to talk with executives and figure out a subscription model that works for your needs.

Bonus: Check out our list of Meltwater Competitors and Alternatives.

Tool #6: Talkwalker

Known as a popular Consumer Intelligence Acceleration platform, Talkwalker features AI-powered tracking tools that specialize in social listening.

Talkwalker, one of the Brandwatch alternatives

Thanks to its efficient platform and product development, Talkwalker is currently a leading competitive intelligence tool. Moreover, it’s popular for its source coverage.

For instance, you can find public and internal data (like surveys and emails) that help you create profitable customer-centric strategies.

Likewise, using its market presence and customer base, you’ll be able to understand better the constantly changing consumer scene.

Talkwalker Features

Talkwalker’s software focuses on tracking and identifying customers’ feelings and market trends. Its main features include:

  • Bulk Measurement with Social Content Ratings (SCR)
  • Professional Consulting with Talkwalker Activate
  • Effortless Campaign and Channel Management
  • Flexible Boolean Searches with Smart Filters
  • Social Intelligence Monitoring for Insights
  • AI-Powered Content and Trend Analysis

Why Talkwalker is a Legit Brandwatch Alternative?

Talkwalker is a strong Brandwatch competitor for you as it excels in social media analytics and listening across a wide range of platforms. It offers you advanced AI-powered analysis, visual listening capabilities, and a vast database for tracking brand mentions and consumer sentiment.

If you need deep insights into your brand’s online presence and want to leverage data for strategic decisions, Talkwalker provides you with the tools to effectively monitor your reputation and analyze market trends.

Talkwalker Pricing

  • Pricing information is available upon request.

As an extra treat, here’s a list of Talkwalker Alternatives and Competitors.

To Sum Up

To sum up, these are our suggestions for Brandwatch alternatives. We hope we have helped you. If you think any of these is worth it, you should try looking up more information about them.

All things considered, it’s not hard to find efficient Brandwatch alternatives, like Mentionlytics. So why don’t you sign up for a free trial and find out if it suits your needs?

Try Mentionlytics for FREE

Nicolas Braoulias

About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.