Big data analytics involves examining large amounts of data. This is done so as to uncover the hidden patterns, correlations and also to give insights so as to make proper business decisions.
In the bustling, competitive world of business and marketing, companies and organisations strive to be the best. In order to do so, corporations must carefully evaluate their goals, and prioritize only what will help them achieve those goals.
One of the leading problems faced by PR agencies in the today’s era of the Internet is to deal with the abundance of information that is available online.
Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing
I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate
The next big thing in marketing is here and your business might just be missing out on it! This article outlines how social selling has evolved to become a leading tool for sales lead generation today. It explains the four
Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a
A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms.