Facebook competitor analysis is the process of studying your business rivals to evaluate their Facebook performance. In detail, it involves analyzing your competitors on Facebook to identify strengths and weaknesses in their social media strategy.

Competitive benchmarking is all about comparing your business performance, products, or services against your competitors. 
In short, it's like a performance check-up in the market. 

Although it’s not the coolest social media today, Facebook is still the leading social platform with three billion monthly active users, as of January 2023. Impressive, isn’t it? Facebook collects an extreme amount of data from its users, such as demographics and preferences.

The Facebook search engine is essential because it can help you find valuable information and connections. Whether you're looking for old friends, and family, or doing market research, it's got what you need.

With over a billion monthly active users, Instagram has become an indispensable tool for individuals and businesses looking to establish their presence. In the middle of this crowded digital landscape, one aspect has emerged as a key driver of success: Instagram hashtag analytics.

Imagine this: You own a coffee shop on a busy street full of other coffee shops. It’s doing alright — meh — but the other shops are swamped with customers! However, you never visit any of them. So, you don’t know what they do better and don’t understand why people choose them instead of you. 

In 2024, businesses don’t just guess how people feel about their company, they use sentiment analysis tools. Social media sentiment analysis is the process of interpreting a customer’s perception of a brand, product, or service.

Obviously, most social media managers and people working in marketing agencies are already familiar with social media sentiment analysis. But are you sure you know everything that’s related to it?

In this article, we’re going to cover all the critical aspects of audience intelligence. Consequently, we’re going to talk about how social analytics tools can help with audience insights.

Marketers often have to turn in a social media report to show their work so far. If you’re wondering about the term or the practices it involves, in this guide, we’re going to cover the following: What’s a social media report, Why do you need one, How to make sure it’s successful, What data should such a report include.