29
Jul 2020
From social sharing sites like Instagram, Facebook, and Twitter to crowdsourced review sites like TripAdvisor, people are browsing the internet like crazy. They seek travel inspiration and validation from their peers on the internet.
26
May 2020
The buzz of social media is known across the globe. People, many of which happen to be insurance buyers, leverage the power of social platforms like Facebook, LinkedIn, Google+, Twitter, and more to stay informed and connected with the world.
20
Nov 2019
Every business, regardless of its size, requires an effective web analytics tool to see exactly which pages are getting more traffic. Google Analytics is a commonly used tool for this purpose. However, did you know that there are several Google analytics alternatives?
25
Oct 2019
In this blog post, we'll explore the top 10 paid and free social media analytics tools that can help you leverage the power of social media data, gain valuable insights about your activities, and optimize your social media marketing efforts.
08
May 2018
In the bustling, competitive world of business and marketing, companies and organisations strive to be the best. In order to do so, corporations must carefully evaluate their goals, and prioritize only what will help them achieve those goals.
03
Aug 2017
One of the leading problems faced by PR agencies in the today’s era of the Internet is to deal with the abundance of information that is available online.
14
Jun 2017
Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing for.
18
May 2017
I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
14
Nov 2016
Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing.
31
Oct 2016
A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms.