About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.


The political landscape has shifted too many gears in the last few years. One aspect that is witnessing advanced changes in politics is the way politicians carry out elections or other political campaigns. Running a campaign is not an easy task. All eyes are on you and you cannot risk a single move.



Social media dominates most of the Internet and has impacted varied industry verticals. The rising use of social media by celebrities including the sports industry shouldn’t be surprising for us. It bridges the gap between the teams and fans, where both can directly interact with each other.



With more than 3.6 billion users of social media platforms worldwide, it's hard to believe that marketers still don't quite understand the power of social. You have to capitalize on these platforms if you want to ensure the success of your digital marketing strategy and use every opportunity to expand the reach of your brand.



As more people rely exclusively on social media channels to find financial services, digital platforms' have grown as an effective channel for two-way communication.



How many TikTok videos do you see everyday? One, ten, or twenty, and even if you say countless won’t be any surprise to us looking at its craze amongst Gen Z’ers.



Even if you are a social media expert with loads of successful campaigns in your CV, if you want to justify your budget to the CEOs, at some point, you will have to explain what you’re doing, why you’re doing it, and what results you’ve achieved.




Social media monitoring for pharmaceutical industry is critical to find the target audience, right influencers, and raise awareness about your pharma & wellness brand.



Nonprofit organizations use social media every single day. They use it to connect with people and raise awareness about great causes. Also, social media is a great source for fundraising for which nonprofit organizations can spread a word.



When it comes to the airlines industry, it is challenging for them to promote this unique niche. The industry giants have already created their online presence looking at the coming change.


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