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About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.


Did you know that public opinion monitoring can help to boost your sales? Often, several business owners fail to understand the full impact of public opinion monitoring. In other words, they don't understand the impact of public opinion on their business performance.



Are you interested in monitoring what consumers and competitors are saying about your brand? Google alerts is a free tool for social media presence monitoring. In this article, we feature Google alerts and Artificial Intelligence for social media monitoring.



Online marketers focus their efforts on the management of online ratings and reviews. However, online reputation management has a broader focus beyond covering the reviews and ratings.



Artificial Intelligence (AI) is a technology that is booming in the digital industry. Artificial Intelligence, combined with machine learning will soon revolutionize the industrial world as we know it.



Artificial Intelligence (AI) is the current buzzword and brands are adopting the technology with an aim of changing critical operations. There are several critical functions that can benefit from Artificial Intelligence, and one of them is influencer marketing.



Social media marketing continues to be the first choice for modern-day marketers. This is based on the potential that the marketers find when using social media as a marketing platform. However, the social media marketers tend to focus on Twitter and Facebook marketing.



Immediately after its creation, Wikipedia the free encyclopedia became the most preferred source of information. Therefore, web researchers didn't need to go through Google`s million search results.




Traditional advertising can no longer give brands the much-needed publicity. As technology advances, businesses are finding better and more effective ways to reach consumers. For instance, consider the traditional word of mouth marketing approach.



Artificial Intelligence software will soon take away some of the roles of human resource play at workplaces. This is given that businesses are determined to automate various departments using AI and Machine Learning.