George Mastorakis

About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.

What metrics should be evaluated when it comes to social media performance? What should businesses do in order to be prepared to apply AI and ML technologies to gain a competitive advantage in their marketing strategy? Jim Sterne explains.

Brand monitoring can help you evaluate your brand management efforts. Most marketers know that a brand monitoring tool can help you to efficiently evaluate your brand awareness and make effective marketing strategy decisions.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine;

One of the most effective types of digital marketing is influencer marketing. This is because people trust the recommendations made by third-party sources and well-known personalities more than the brand itself.

Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world.