If you don’t know how to handle your data, it’s easy to fall into wrong assumptions. What’s the challenge in picking the right data to make decisions, in the Big Data era? Robin Bloor explains.
What metrics should be evaluated when it comes to social media performance? What should businesses do in order to be prepared to apply AI and ML technologies to gain a competitive advantage in their marketing strategy? Jim Sterne explains.
Brand monitoring can help you evaluate your brand management efforts. Most marketers know that a brand monitoring tool can help you to efficiently evaluate your brand awareness and make effective marketing strategy decisions.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine;
Mic Adam has been named the #15th Influencer on the Top 1000 Social Selling Influencers in 2017. He has also been named #16th on the Onalytica Social Selling Experts in 2016.
One of the most effective types of digital marketing is influencer marketing. This is because people trust the recommendations made by third-party sources and well-known personalities more than the brand itself.
Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers.
Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world.
Building a community on social media now is not hard. However, charities can face some troubles making the community members active and engaged with their cause, events and start donating.
Domain authority is amongst the key factors that determine how good your website is ranked by search engines. In the earlier times, page-rank was used to weigh websites.