About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.


One of the most important things in running successful digital marketing campaigns is to be forward-thinking. That means to be aware of up-coming digital marketing trends and to align planned marketing activities with them.



When we mention digital marketing, there is a 100 % chance that social media is somewhere in tow.  Social media is simply unstoppable. The most recent statistics indicate that about 2hrs 22 minutes go, on a daily basis and per person.




In recent years, we have seen great changes in how people interact and communicate with each other. Most of it is because of social media, which has transformed the Internet more private, participatory, and personalized. 



Social media monitoring refers to a process of using social media channels to track, gather and mine data. To run a successful business, the use of social media to communicate with your prospects and existing clients has become inevitable.



Are you following the conversations on social media and around the web? Proactive brand monitoring is an important investment in today’s business environment. By tracking online conversations, you can identify endless business opportunities.



Did you know that public opinion monitoring can help to boost your sales? Often, several business owners fail to understand the full impact of public opinion monitoring. In other words, they don't understand the impact of public opinion on their business performance.



Are you interested in monitoring what consumers and competitors are saying about your brand? Google alerts is a free tool for social media presence monitoring. In this article, we feature Google alerts and Artificial Intelligence for social media monitoring.



Online marketers focus their efforts on the management of online ratings and reviews. However, online reputation management has a broader focus beyond covering the reviews and ratings.



Artificial Intelligence (AI) is a technology that is booming in the digital industry. Artificial Intelligence, combined with machine learning will soon revolutionize the industrial world as we know it.