George Mastorakis

About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.

One of the most important things in running successful digital marketing campaigns is to be forward-thinking. That means to be aware of up-coming digital marketing trends and to align planned marketing activities with them.

You worked hard to establish a brand, spread the word around it, and watched it grow. To take your brand to the next level, you need something more than new products or conquering a new market: you need to get inside your audience's head and know exactly what they are saying about you. That's what brand monitoring is all about.

Did you know that public opinion monitoring can help to boost your sales? Often, several business owners fail to understand the full impact of public opinion monitoring. In other words, they don't understand the impact of public opinion on their business performance.

Are you interested in monitoring what consumers and competitors are saying about your brand? Google alerts is a free tool for social media presence monitoring. In this article, we feature Google alerts and Artificial Intelligence for social media monitoring.

Online marketers focus their efforts on the management of online ratings and reviews. However, online reputation management has a broader focus beyond covering the reviews and ratings.

Artificial Intelligence (AI) is a technology that is booming in the digital industry. Artificial Intelligence, combined with machine learning will soon revolutionize the industrial world as we know it.

Artificial Intelligence (AI) is the current buzzword and brands are adopting the technology with an aim of changing critical operations. There are several critical functions that can benefit from Artificial Intelligence, and one of them is influencer marketing.

Social media marketing continues to be the first choice for modern-day marketers. This is based on the potential that the marketers find when using social media as a marketing platform. However, the social media marketers tend to focus on Twitter and Facebook marketing.

Immediately after its creation, Wikipedia the free encyclopedia became the most preferred source of information. Therefore, web researchers didn't need to go through Google`s million search results.