George Mastorakis

About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.

Artificial Intelligence (AI) is a technology that is booming in the digital industry. Artificial Intelligence, combined with machine learning will soon revolutionize the industrial world as we know it.

Social media marketing continues to be the first choice for modern-day marketers. This is based on the potential that the marketers find when using social media as a marketing platform. However, the social media marketers tend to focus on Twitter and Facebook marketing.

Immediately after its creation, Wikipedia the free encyclopedia became the most preferred source of information. Therefore, web researchers didn't need to go through Google`s million search results.

Traditional advertising can no longer give brands the much-needed publicity. As technology advances, businesses are finding better and more effective ways to reach consumers. For instance, consider the traditional word of mouth marketing approach.

Artificial Intelligence software will soon take away some of the roles of human resource play at workplaces. This is given that businesses are determined to automate various departments using AI and Machine Learning.

Artificial Intelligence (AI) has transformed the technological landscape in more than one ways. For example, it has helped in the development of self-driving vehicles, image recognition software and also digital assistants. Basically, what was once viewed as fictional thinking is becoming a reality courtesy of AI.

"You may think it’s easier for B2C companies to use social media compared to B2B companies. But given the effectiveness of social media, I feel there is a massive scope for B2B companies to utilize it too", Shane Barker explains.