George Mastorakis

About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.

Traditional advertising can no longer give brands the much-needed publicity. As technology advances, businesses are finding better and more effective ways to reach consumers. For instance, consider the traditional word of mouth marketing approach.

Artificial Intelligence software will soon take away some of the roles of human resource play at workplaces. This is given that businesses are determined to automate various departments using AI and Machine Learning.

Artificial Intelligence (AI) has transformed the technological landscape in more than one ways. For example, it has helped in the development of self-driving vehicles, image recognition software and also digital assistants. Basically, what was once viewed as fictional thinking is becoming a reality courtesy of AI.

"You may think it’s easier for B2C companies to use social media compared to B2B companies. But given the effectiveness of social media, I feel there is a massive scope for B2B companies to utilize it too", Shane Barker explains.

Let’s be honest here! Job hunting has never been an easy task. It can become challenging if you don’t understand how to brand yourself for the employers to notice you. Those who understand the importance of personal branding tips know that it is the best strategy to beat the competition.

Modern marketers focus on the implementation of Account-Based Marketing (ABM). ABM has become the new shiny object for B2B marketers. Through Account Based Marketing, marketers are able to focus on key accounts, which are more promising.

The Internet world has become a communication and a social channel. Social media platforms provide different social actions and communication globally, connecting a vast audience. They also offer powerful tools for NGOs to create social media awareness.