About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter


Electra Hotels have maintained its untarnished presence in the industry for a long time, and they wish to continue it in the digital world. Hence, to achieve this mission, they outlined the objectives following in this case study.



Marketers across the globe rely on their audience’s reaction to set the future marketing road plan for the company. Some brands may stick to traditional paid advertising, while others might explore the organic path. One of the most sought-after ways to connect with your potential customers without spending a dollar is through earned media. But, what is earned media?




With the ongoing hype around social media platforms these days, brands strive to build their online communities. With their followers’ list growing long each day, it is vital to build a network that interacts with your business.



You speak, we listen, and we couldn't be happier when reading your thoughts on Mentionlytics! Fall 2021 found us holding 9 badges from the G2 review platform in Social Media Monitoring and we think we look pretty good together, don't you?



Social media has been the newest buzz around the marketing techniques implemented to connect with your customers. With the global exchange of thoughts and ideas, this virtual network has significantly boosted communication across borders.



Posting your business updates at the most appropriate time for your target audience provides a much-needed boost to your social reach. This is vital to appear right in front of your prospective customers.



With the technologies advancing at a skyrocketed pace and social platforms becoming a town of town, user interaction has gained more relevance than ever. Analyzing a large spectrum of audience, Twitter engagement has been one such metric, optimized to have an effective business outreach.



‘A happy customer is a loyal customer’ - this is an age-old saying. In the older times, when businesses essentially had face-to-face interactions with the customers, you could build trust by having a genuine conversation. However, today’s age of online business demands advanced mediums to build customer relationships.



Brands are leveraging multiple channels increasingly to expand their interaction with consumers. However, innovative brands can only keep conversations alive by using the right platforms to gather insights. Visuals and text aren’t the only mediums for them, but they also use audio for maximum benefit.


1 2 3 5