About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter



With the ongoing hype around social media platforms these days, brands strive to build their online communities. With their followers’ list growing long each day, it is vital to build a network that interacts with your business.



You speak, we listen, and we couldn't be happier when reading your thoughts on Mentionlytics! Fall 2021 found us holding 9 badges from the G2 review platform in Social Media Monitoring and we think we look pretty good together, don't you?



Social media has been the newest buzz around the marketing techniques implemented to connect with your customers. With the global exchange of thoughts and ideas, this virtual network has significantly boosted communication across borders.



Posting your business updates at the most appropriate time for your target audience provides a much-needed boost to your social reach. This is vital to appear right in front of your prospective customers.



With the technologies advancing at a skyrocketed pace and social platforms becoming a town of town, user interaction has gained more relevance than ever. Analyzing a large spectrum of audience, Twitter engagement has been one such metric, optimized to have an effective business outreach.



‘A happy customer is a loyal customer’ - this is an age-old saying. In the older times, when businesses essentially had face-to-face interactions with the customers, you could build trust by having a genuine conversation. However, today’s age of online business demands advanced mediums to build customer relationships.



Brands are leveraging multiple channels increasingly to expand their interaction with consumers. However, innovative brands can only keep conversations alive by using the right platforms to gather insights. Visuals and text aren’t the only mediums for them, but they also use audio for maximum benefit.



Research shows that currently there are more than 3.6 billion people use social media, and this figure is projected to increase to 4.41 billion by 2025. This makes social sites and apps highly lucrative channels for businesses to find and attract leads.



The number of social media users rises to 3.6 billion and 73% of marketers have deemed the use of social media marketing "effective" or "very effective" for their business, according to research. This goes on to show the importance of online presence and marketing in today's world.


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