Tips to Quickly Increase Social Media Engagement

Today, brands strive to build their online communities. With their followers’ list growing long each day, it's vital

Today, brands strive to build their online communities. With their followers’ list growing long each day, it’s vital to build a network that interacts with your business. This is where social media engagement steps in. It’s not enough to have a large audience connected with you online but instead, it is crucial to have them engaged with your brand.

Studies suggest that a user spends close to two and a half hours on social media on an average daily basis. It is essential to grab the attention of your prospective clients while they are online. This helps you discover real customers and boosts your sales in the long run.

Growing your social media engagement can seem to be overwhelming at times. So, here we have the most effective tips to quickly increase your social media engagement and 10 post ideas to inspire you.

Tips on How to Increase Social Media Engagement

A social media engagement strategy isn’t the first thing that comes to mind when you’re starting with your brand’s social presence. However, it’s of the essence once your social channels have begun gaining followers and creating buzz.

Below you’ll find how to increase engagement on social media with some useful tips to nurture your brand’s audience.

Know your target audience

First of all, the fundamental step of boosting engagement to your social media accounts is to understand your audience as much as you can. We admit that it sounds cliché. Nonetheless, knowing your social media audience is critical for crafting your messages and creating engaging content.

Usually, your target audience on social is the same audience you target in real life with your other marketing tactics. However, due to the different nature and purpose of each social network, people want something different from you.

For example, on LinkedIn people are most likely to want more educational content from you, like case studies and real-life business examples. On the other hand on TikTok, they might want to see your brand’s fun side.

So, if you want to smash your engagement metrics start by gathering as much audience intelligence as possible. Learn what they like to see on each social channel and then adjust your marketing strategy and content plan.

Create high-quality, shareable content

Content creation isn’t a piece of cake. Especially high-quality, relevant content that educates or simply entertains your audience. There are many types of content you can leverage to create engaging and relatable posts for your brand.

We’ll go deeper into this topic in the next section, but here’s a potpourri of well-performing social media post types that can inspire people to reshare them.

  • Reels (and short-form videos in general)
  • Long-form videos (great for educational content)
  • Memes
  • Carousels
  • Infographics
  • Photos
  • Plain text posts

Although you can use these types of posts for many purposes like educational, fun, or even employer branding posts, make sure that you use each type on the social network on which it’s performing better. For example, you should use short-form videos on Instagram and TikTok rather than on LinkedIn.

Be responsive and interact with your followers

It goes without saying that you should definitely respond to any comments in your posts or direct messages. That’s the #1 rule for building a community among your audience. People must see that you care about them and what they say.

Furthermore, you can take part in online conversations regarding your brand, products, or even topics that are relevant or trending in your industry.

Pro Tip: Use a social listening tool to spot any mentions of your brand, whether the users have tagged your official accounts or not. Or whether they have used an unofficial nickname.

Think about it: If you were working for Chevrolet, you should have been watching out not only for “Chevrolet” mentions but also for the “Chevy” ones.

Except for answering comments and messages and jumping into relevant conversations, try this one: Spark conversations on current events or trending topics with your posts.

LinkedIn and Twitter polls are great for that. Pose questions and let your audience elaborate. It can work just fine with a plain text post as well.

Don’t forget though: Make sure the topics you’re talking about are highly relevant to your brand.

Use hashtags strategically

Hashtags can affect your social media engagement indirectly since they can increase the reach of your posts to broader audiences. The more people see your posts, the merrier the chances of engaging with them.

Pro Tip: Hashtag tracking can help you identify which hashtags you should include in your posts based on their performance. Social listening tools, like Mentionlytics, provide you with hashtag-tracking features that you can’t find in the native analytics of each network.

Collaborate with influencers

Starting collaborations with influencers and content creators can be in huge favor of your brand.

After all, one of the latest social media trends is picking micro-influencers (10-100K followers) instead of celebrity influencers for promotional campaigns. That’s because these micro-influencers have smaller but more engaged communities. And they leverage personal communication to build trust with their audience.

With such collaborations, your brand can be introduced to a broad audience of like-minded people with a hint of reliability. These people will reach out to your brand accounts and increase engagement and impressions in posts with their favorite influencers and your other content.

Show you’re human!

Go beyond responding to comments and show the people behind your brand. Social media is no place for stiff corporate communications and boring messaging. Now more than ever, brands and businesses need to show their human face to the world.

What’s better for showing you’re human than photos of your team members in the office, in a company retreat, or even work-from-home pictures? Also, fun videos with your employees can be beneficial for your social media engagement as well as for attracting new talent.

Run giveaways and contests

If you work in B2C, giveaways and contests with extraordinary prizes may be the answer you were looking for to boost your engagement, especially your Instagram data and metrics.

As you know, giveaways encourage users to like and comment on your posts and often tag their friends. This is basically all you need to smash your number of engagements, at least per post. It’s a low-risk and small investment, in case you’re giving away some of your products.

Furthermore, social media contests and challenges have to do with user-generated content, like videos or images tagged with campaign hashtags or brand names in exchange for prizes. This is also an efficient way to create buzz and get people to interact with your content and accounts.

Analyze your performance and adjust your strategy

Finally, we conclude this list with the least sexy, but equally important factor for increasing your social media engagement.

Namely, tracking your social media performance, analyzing your data to see what’s working and what’s not, and adjusting your strategy accordingly.

Pro Tip: Run a social media audit before putting your social media engagement strategy into practice. It’ll help you to see what’s improved and what isn’t retrospectively. That will give you much info to work on so that you get better results.

Well, you got a glimpse of what it takes to increase your social media engagement. Now, it’s time to fuel your inspiration with some successful post ideas from top-tier brands and let your engagement metrics go crazy!

Keep scrolling, you won’t be disappointed.

10 Post Ideas to Increase Social Media Engagement

Behold! Here’s your source of inspiration. Have a look at these engaging social media posts from famous brands that know how to rock!

1- Use Short Videos Like Duolingo

Duolingo’s notorious green owl mascot, Duo, is going TikTok viral with every single video! Duo is featured in different storylines based on what’s trending and scores great in engagement rates, as you can see.

@duolingo taking bets for mascot fight club 👊 #duolingo #languagelearning #fightclub ♬ original sound – Kristin Chirico

Duolingo’s success story is worth a bit of analysis. So, in the next section, you’ll find a brief case study.

2- Leverage UGC like GoPro

One of the best user-generated content examples belongs to GoPro, the beloved brand. GoPro promotes user-generated content to tie its brand with real-life adventure and creates a unique identity on social.

Its “Photo of the Day” Instagram post series is a perfect example of it. GoPro posts people’s most amazing photos taken while they do extreme sports. And it sparks thousands of likes from its community.

GoPro UGC Example

Source: Instagram

3- Go Behind the Scene like Microsoft

Microsoft’s TikTok is the best place for taking high-engagement post ideas for social media.

The company follows a casual content strategy by loosening up and highlighting its employees inside and outside the office in amusing videos. Take a look:


Replying to @teghansimone problem solved #microsoft #fyp #techsupport #homefortheholidays #wfh

♬ original sound – Microsoft

4- Use Questions to Get People Talking like Delta

Delta Airlines is doing a fine job with its engagement rates on Twitter (now X) with minimum effort.

The brand keeps posting simple but engaging questions to get its followers to respond with their experiences and opinions. In some cases, it accompanies the questions with images and GIFs to make them more compelling. This is one of the most clever strategies for increasing Twitter engagement.

It’s truly remarkable since it’s harder to get high engagement on Twitter than on any other popular social medium.

Delta Social Media Engagament Post Example on Twitter

Source: Twitter

5- Do Giveaways like NYX Cosmetics

NYX Cosmetics regularly runs giveaways on its Instagram page to create buzz around its brand and promote its beauty products. As we said above, a giveaway is a battle-tested way of increasing your social engagement since people have to do several interactions with your account for this contest.

For example, to participate in this NYX Cosmetics giveaway, the user has to follow the official Instagram account, like the giveaway post, like recent posts, and tag a friend in the comment section. So, all engagement metrics go up!

NYX Cosmetics Social Media Engagement Post Example

Source: Instagram

6- Collaborate with Other Brands like Nike

Unexpected and inspiring brand collaborations can skyrocket your social media engagement.

For example, Nike and Tiffany & Co. took Instagram by storm with their recent brand collab. The result: 1,4 million likes and almost 14 thousand comments!

Nike x Tiffany Co. Brand Collaborations

Source: Instagram

7- Respond to Comments with Wittiness like Innocent Drinks

Innocent Drinks does great work in engaging with its community on social media. Although, their LinkedIn account is our favorite.

It brings a touch of wittiness to this mainly professional platform since Innocent Drinks responds to its followers with clever humor. So, it keeps things casual and drives high engagement by building a human brand. We say no more, take a look below.

Innocent Drinks LinkedIn Example

Source: LinkedIn

8- Meme like Semrush

If you want to create fun content for Millennials and Gen Z, then a meme is all it takes.

We shall admit that we absolutely love memes. And Semrush owns the game, with memes from trending shows and events. It manages to represent its target audience’s everyday struggles in a fun and resourceful way.


Semrush Meme Example

Source: LinkedIn

9- Post Data-Rich Carousels like Hubspot

Social media isn’t only for entertaining ourselves. We can learn a little something there, too.

So, Hubspot creates snackable educational content, like carousels on LinkedIn and Instagram to give out invaluable information, derived from its marketing and sales research. After all, Hubspot is an authority in that field and its research is considered highly accurate.

Hubspot Carousel Example

Source: LinkedIn

10- Collaborate with Influencers like Glossier

Last, influencers are a secure way for driving high engagement on social, because they already have a dedicated community that engages with them. That’s the foundation of influencer marketing.

However, Glossier forges collaborations with smaller creators, not celebrity influencers, making its Instagram look more natural and relatable. So, don’t be afraid to choose micro or even nano influencers to improve your engagement metrics.

It works great for Glossier, so why not for you?

Beauty Industry Marketing Example_Glossier

Source: Instagram

So, that’s it! Feeling inspired?

Increasing Social Engagement Success Story: Duolingo

Duolingo is a popular language learning free app, that’s been around for a decade now, with 37 million active users per month. And it’s also a social media phenomenon!

Below we analyze Duolingo’s social media success story — especially on TikTok.

Duolingo seems to understand this rising social platform better than most brands and embraced TikTok marketing, by creating entertaining, short video content that has little to do with language learning. Investing in fun and amusing content is the reason why its TikTok account saw tremendous growth in a brief time period.

For the record, in October 2021 Duolingo’s TikTok account had only 50,000 followers. However, due to the content strategy pivot, they managed to gain 1 million followers in one month, with 15 million likes, according to Capital website. Today, Duolingo’s TikTok counts 8,1 million followers and  176,7 likes!

Isn’t that the definition of smashing social engagement, or what? Let’s put this under the microscope.

Duolingo creates regularly TikTok-dedicated, funny short videos, featuring its huge green owl mascot, Duo, with different storylines. The mascot has a unique character. It appears cute and smiling, but it’s somehow evil. Something that is perfectly aligned with Duolingo’s guilt marketing techniques.


Getting my steps in 😷 #duolingo

♬ original sound – Colin French

Even before these TikTok videos, there were trending evil owl memes, showing Duo threatening users who weren’t consistent with their language learning courses via the app.

Evil Owl Twitter Meme

Source: Twitter

So, Duolingo adopted its audience’s perception of the “evil owl” and leveraged it to become more authentic and engaging. Duo seems passive-aggressive and actually says some mean things but in a cute and non-offensive way.

They even created a storyline with a fake lawyer offering legal services to anyone who’s been harassed by Duo.

Now, one of the latest storylines is Duo being in love with the famous singer Dua Lipa, so they keep posting videos of the owl admiring her. That’s how they keep Duo tied to pop culture and trending topics.


🧎‍♂️🧎‍♂️🧎‍♂️me rn #dualipa #dulapeep #duolingo #languagelearning #fyp #loml #proposal #romance

♬ original sound – 𝑨𝑴𝑩𝒀𝑨𝑹 – 𝑨𝑴𝑩𝒀𝑨𝑹

5 Key Takeaways from this Case Study

  • Duolingo’s team understood that entertaining video content is what people are looking for on TikTok.
  • They brought to life a fun mascot, with its character based on its audience’s perception.
  • The team blended the audience’s mockery of their pushy techniques into their social media marketing.
  • Duolingo leverages storytelling and different storylines to keep their content fresh and stay on top of trends.
  • They are consistent with their posts, creating new ones several times per week.

We hope Duolingo’s success story got you inspired!

How to Boost Social Media Engagement with Mentionlytics?

Having a growing social media engagement rate is everything brands need to gain traction. It’s vital for businesses to have meaningful conversations with their followers that make them more trustworthy and customer-centric.

Various tools help in better analyzing your engagement and guide you to align your efforts. Mentionlytics is one such tool that provides result-oriented insights for your brand.

Mentionlytics Synopsis Dashboard

With its powerful data and reports, you get to increase your social media engagement by improving your content according to your target audience’s preferences. And be more responsive by getting notified whenever you get a new brand mention.

In a nutshell, here are the main Mentionlytics’ features that can help you measure and increase your engagement:

  • Tracking of your engagements on all social media platforms
  • Data-driven insights to help you draft a better content strategy
  • Real-time notifications whenever you receive questions or mentions
  • Powerful, customizable reports that assist you in visualizing your growth path

To wrap it up, to increase your social media engagement all you need is some content inspiration, responsiveness, and a tool to help you monitor your performance. We can help you with the later one, but you have to take care of the rest.

Try Mentionlytics for Free over here!

Eva Thanu

About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter

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