Best Social Listening Tools to track your brand mentions

15 Best Social Listening Tools to Try in 2024 [Free & Paid] + Tips

Social listening tools are software applications or platforms that allow brands and individuals to monitor and track conversations

Social listening tools are advanced software solutions designed to monitor and analyze online conversations about your brand, products, competitors, and industry. They enable companies to track mentions, understand customer sentiments, and respond to market trends in real time.

In 2024, social media platforms are the number one medium for customers’ queries and contact with brands. However, the sheer volume of social media conversations can make it difficult to track what people are saying about your brand. These tools are the perfect solution for you to fetch and analyze this wealth of information.

No matter what is the size of your business or whether you’re aiming to refine your marketing strategies, manage your online reputation, or engage more effectively with your audience, social media listening tools provide the insights you need.

This blog post introduces the top 15 social listening (paid and free) tools of 2024, each offering unique features to help you win in the digital game.

Let’s dive in.

Best All-in-One Social Listening Tools in 2024

We have curated a list of the best social media listening tools that offer various features that take your social media strategy to the next level.

1. Mentionlytics

Best Features: Social Listening, AI tools
Rating (G2): ⭐⭐⭐⭐⭐
Free Trial: ✅ 14 Days
Perfect for: Businesses of All Sizes
Pricing starts at: €69
Monthly mention quota range: 5K – ♾️


With an exceptional 4.9/5 star rating on G2, the best all-in-one and most comprehensive social listening tool is Mentionlytics. Users love the platform for its user-friendly interface, visually appealing charts, highly precise results, and more importantly, powerful features.

It covers all the necessary tools, including AI-powered features for performing deep and analytical social listening. You’ll get pretty much anything you’d expect from a social listening tool.

The tool comes in 5 different plans, from basic to enterprise which makes it easy for businesses of all sizes with any budget to invest in social listening.

Moreover, it supports all languages and offers real-time alerts for active monitoring.

How Mentionlytics helps you with Social Listening

Mentionlytics Social Listening Features

  • Tracking Mentions or any Keyword: it fetches ALL mentions of your brand on social media and the web, even if users don’t tag you.
  • Automated Reports: Offers customizable and four different ready-to-use templates.
  • Competitor Analysis: Has comprehensive
  • Advanced Search Options: allows strong filtering and advanced boolean search options for getting precise results.
  • Influencer Identification: Identifies key influencers in your niche using the Top Mentioners feature.
Social listening Reports by Mentionlytics

Share of voice report by Mentionlytics


Advanced Social Listening Features

Social Intelligent Assistant

What makes Mentionlytics unique compared to other social listening tools is its Social Intelligent Assistant or SIA.
With the help of SIA, you can get actionable and personalized advice for your brand using the power of AI.

Mentionlytics' AI advisor recommendation on Social listening


Customizable Dashboards

Apart from the standard Overview and Performance dashboards, you can create your own social listening dashboards with different KPIs and charts.

Ready to try ALL Mentionlytics premium features for free?

Try Mentionlytics for FREE

2. Hootsuite

Best Features: Unified dashboard
Pricing starts at: €99
Free trial: ✅ 30 Days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Enterprises
Monthly Mention Quota Range: No info
Platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google My Business, TikTok

A screenshot of Hootsuite's homepage

Hootsuite is a versatile tool combining social media management with effective social listening. Designed for brands of various sizes, it offers the convenience of scheduling posts, tracking performance, and engaging with audiences across major social networks.

Its partnership with Mentionlytics adds a layer of depth to the insights you can gain, helping you understand your audience better and make more informed decisions. Whether it’s keeping up with industry trends, tracking brand mentions, or analyzing competitors, Hootsuite provides a comprehensive platform to stay connected and informed.

Hootsuite Features

  • Tailored Social Listening: Offers specific features based on your brand’s size and social data needs.
  • Mentionlytics Integration: Enhanced audience insights for a deeper understanding of brand perception and market trends.
  • Advanced Filtering: Use date, demographics, and location filters for precise data analysis.
  • Industry Leader Identification: Discover influencers and key players in your niche.
  • Instant Alerts: Get real-time notifications for keyword mentions, keeping you in the loop.
  • Customizable Streams: Organize content and conversations efficiently in one place with Hootsuite Streams.

With Hootsuite, you can manage your social media presence while gaining valuable insights into what your customers want and where they spend their time online.

This not only boosts engagement but also aids in strategic decisions like advertising spends and product launches.


3. Sprout Social

Best Feature: Unified Social Inbox
Pricing Starts at: $249
Free Trial: ✅ 30 Days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Large Enterprises
Monthly Mention Quota Range: No Info
Platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google My Business

SproutSocial, one of the social media listening tools

Sprout Social is a comprehensive social media management tool that emphasizes strong engagement, publishing, and analytics features. It offers deep social listening capabilities, allowing businesses to monitor and analyze conversations about their brand, competitors, and industry trends.

The platform stands out for its detailed reporting tools and CRM capabilities, enabling users to build stronger relationships with their audience. Sprout Social’s collaborative features also make it a favorite among teams, as it streamlines workflow and enhances communication.

Sprout Social Features

  • Advanced Listening Tools: Captures and analyzes conversations across social platforms.
  • Demographic Insights: Offers insights into audience characteristics and behaviors.
  • Trend Identification: Spots emerging trends in conversations and topics.
  • Reporting and Analytics: Delivers comprehensive reports on social engagement and campaign effectiveness.
  • Influencer Identification: Identifies and engages with key influencers in your industry

Bonus: Dive into a list of competitors and alternatives to Sprout Social.

4. Buzzsumo

Best Feature: Audience Segmentation
Pricing Starts at: $199
Free Trial: ✅ Days
Rating (G2): ⭐⭐⭐⭐⭐
Perfect for: Small & Medium Brands
Monthly Mention Quota Range: No Info
Platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

A screenshot of buzzsumo's homepage

Buzzsumo is a powerful tool primarily focused on content research and discovery, with strong capabilities in social listening and influencer identification. It allows users to analyze what content performs best for a specific topic or competitor and tracks user engagement and trends across major social networks.

Buzzsumo is particularly useful for content marketers and publishers, providing insights into popular content and influencers in any given niche, thereby aiding in the creation of impactful content strategies.

Buzzsumo Features

  • Content Insights: Analyzes which content performs best for any topic or competitor.
  • Influencer Tracking: Finds key influencers to promote content.
  • Trend Discovery: Keeps users ahead with insights into trending topics and discussions.
  • Backlink Tracking: Monitors who is linking to and sharing your content.
  • Question Analyzer: Identifies popular questions asked across multiple platforms.

5. Meltwater

Best Feature: Quick Alerts
Pricing Starts at: No Info
Free Trial:
Rating (G2): ⭐⭐⭐⭐
Perfect for: Businesses of All Sizes
Monthly Mention Quota Range: No info
Platforms: Facebook, X/Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google My Business, TikTok, forums, blogs, news

Meltwater's homepage

Meltwater is a social media intelligence platform that provides businesses with a comprehensive view of their online reputation. It collects data from a variety of sources, including social media, news, and blogs, and provides users with a dashboard that shows them how their brand is being discussed online.

Meltwater is a good choice for businesses that want to monitor their brand reputation through social media listening and to identify potential crises early on.

Meltwater Features

  • Media Monitoring: Tracks brand mentions across global media outlets.
  • Sentiment Analysis: Gauges public sentiment around your brand and competitors.
  • AI-driven Insights: Leverages artificial intelligence for deeper analysis.
  • Crisis Management: Provides alerts for potential PR crises.
  • Influencer Engagement: Identifies and collaborates with influencers relevant to your brand.

Bonus: Check out the list of Meltwater Competitors and Alternatives.

6. Quid

Best Feature: Social Analytics
Pricing Starts at: No Info
Free Trial: ✅ Days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Small and Medium Brands
Monthly Mention Quota Range: No info
Platforms: No Info

netbase, a social media listening tools

Quid (previously known as Netbase Quid) is a social listening tool that uses AI to analyze the sentiment of social media conversations. It allows users to track conversations about their brand, industry, or competitors, and to identify trends and insights.

Quid is a good choice for businesses that want to gain a deeper understanding of the social media landscape and make more informed decisions about their marketing strategies.

NetBase Features

  • Social Analytics: Provides immediate insights from social media data.
  • Image and Video Analysis: Analyzes visual content for brand mentions and sentiment.
  • Customer Behavior Analysis: Understands customer preferences and responses.
  • Crisis Monitoring: Detects and manages potential PR issues swiftly.
  • Multi-language Support: Analyzes conversations in various languages.
  • user-generated content finder

Try Mentionlytics for FREE

7. Digimind

Best Feature: Sentiment Analysis
Pricing Starts at: No info
Free Trial: ✅ Days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Enterprises
Monthly Mention Quota Range: No info
Platforms: No Info

digimind's homepage

Digimind Social is a social media listening tool that provides businesses with a variety of features, including sentiment analysis, influencer identification, and competitor monitoring.

It also offers a variety of integrations with other marketing tools, such as CRM and marketing automation platforms. Digimind Social is a good choice for businesses that want a comprehensive social listening solution that can integrate with their existing marketing stack.

Digimind Features

  • Competitive Intelligence: Monitors competitors and industry trends.
  • Sentiment Tracking: Assesses public sentiment towards brands and products.
  • Social Media Metrics: Offers detailed analytics on engagement and reach.
  • Customizable Alerts: Delivers notifications on specific keywords or trends.

Influencer Identification: Discovers and engages with key influencers in your sector.

8. Determ

Best Feature: Social Measurement
Pricing Starts at: Upon request
Free Trial:
Rating (G2): ⭐⭐⭐⭐⭐
Perfect for: Businesses of All Sizes
Monthly Mention Quota Range: 5K – 1M
Platforms: Facebook, X/Twitter, Instagram, YouTube, forums, blogs, Tripadvisor

social listening Tool_Determ Homepage

Determ is a media monitoring and analytics software designed to provide real-time insights into your brand’s public image and presence in the media. It’s a helpful tool for staying updated on what’s being said about your brand or competitors, offering access to a wide range of sources.

Determ stands out in the social listening space for its ability to provide comprehensive coverage, ensuring you’re always in the know about your brand’s reputation and the latest industry trends.

Determ Features

  1. Real-Time Media Monitoring: Keeps you informed about brand mentions and relevant discussions as they happen.
  2. Sentiment Analysis: Helps you understand public sentiment towards your brand, offering insights into how customers feel.
  3. AI-Powered Analytics: Uses advanced AI to provide faster and smarter insights, making data analysis more efficient.
  4. Alerts: Ensures you’re promptly notified about significant shifts in public opinion or important brand mentions.
  5. Competitor Analysis: Offers tools to benchmark and compare your online presence with that of your competitors.

9. Reputology

Best Feature: Review Management
Pricing Starts at: The single-location plan ranges from $29 – $49 per month for one location.
Free Trial:
Rating (G2): ⭐⭐⭐⭐⭐
Perfect for: Small Businesses
Monthly Quota Range: No info
Platforms: Review Websites

Reputology, a social listening platform

Reputology is a tool that focuses on helping you track and manage online reviews. It’s particularly useful if you’re keen on understanding customer feedback and improving your service based on real user experiences.

Reputology stands out among social listening tools because it hones in on the valuable insights that customer reviews offer, which are crucial for businesses that prioritize customer satisfaction and reputation management.

Reputology Features

  • Review Monitoring: Tracks and analyzes online reviews across multiple platforms.
  • Sentiment Analysis: Understands customer sentiment from reviews.
  • Feedback Aggregation: Consolidates customer feedback for easy analysis.
  • Response Management: Manages and responds to reviews efficiently.
  • Location-Based Insights: Tailors insights to specific locations or branches.


10. Talkwalker

Best Feature: Image Recognition
Pricing Starts at: $9,600/year
Free Trial: No Info
Rating (G2): ⭐⭐⭐⭐⭐
Perfect for: Large Enterprises
Monthly Quota Range: No info
Platforms: X/Twitter, Instagram, Facebook, LinkedIn, Vimeo, Google Play Store, Amazon, ReviewTrackers, Trustpilot, TripAdvisor, Weibo, Mixcloud, Flickr, Foursquare, Soundcloud

Talkwalker, one of the social media listening tools

Talkwalker is a powerful tool tailored for those who want to dive deep into social media analytics. It allows you to get a clear view of your brand’s online reputation and audience engagement. Talkwalker’s strength lies in its ability to provide comprehensive insights, which is why it’s considered a top tool in social listening.

It’s particularly useful if you’re looking to understand the bigger picture of your online presence and how your audience interacts with your brand.

Talkwalker helps you measure customer sentiments and your brand health.

Talkwalker Features

  • Image Recognition: Identifies brand logos and images across social media.
  • Sentiment Analysis: Provides advanced sentiment analysis of social conversations.
  • Viral Post Prediction: Predicts which posts are likely to go viral.
  • Competitor Analysis: Conducts comprehensive competitor monitoring and analysis.
  • Customizable Dashboards: Personalizes dashboards for specific KPIs and metrics.

11. Cyfe

Best Feature: All in One Dashboard
Pricing Starts at: $19/mo for a Dashboards &1 User
Free Trial: ✅ 14 days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Small Businesses
Monthly Quota Range: No info
Platforms: Facebook, X/Twitter, YouTube, Instagram, LinkedIn


cyfe's homepage

Cyfe offers a comprehensive solution for managing your social media and business data. With Cyfe, you can effectively organize and analyze data from different sources, making it easier to understand your online presence and audience interactions.

This tool is among the top choices for social listening because it simplifies complex data, allowing you to make informed decisions without needing deep technical knowledge. Its versatility in handling diverse data types makes it ideal for those who want a broad overview of their digital footprint.

Cyfe Features

  • All-in-One Dashboard: Consolidate social media metrics in a single dashboard.
  • Custom Widgets: Tailor widgets to track specific social media metrics.
  • Historical Data: Access past social media analytics for trend analysis.
  • Real-time Data: Monitor social media channels in real time.
  • Integration with Major Platforms: Supports major social media platforms for comprehensive tracking.

12. Keyhole

Best Feature: Hashtag Tracking
Pricing Starts at: $73
Free Trial: ✅ 7 days
Rating (G2): ⭐⭐⭐⭐
Perfect for: Small Businesses
Monthly Mention Quota Range: 3K – ♾️
Platforms: Facebook, X/Twitter, YouTube, Instagram, LinkedIn

Keyhole, a social listening platform

Keyhole social media listening feature is comprehensive, including volume predictions, sentiment analysis, QuickTrends for summarizing the latest industry trends, and competitor analysis. These features provide a deep understanding of the social media landscape, helping you stay ahead of the curve in your industry.

One of the key strengths of Keyhole is its ability to deliver detailed insights into hashtag campaigns. You can use it to measure the total number of posts, engagement rate, and the total reach and impressions generated by your hashtags. This makes it an invaluable tool for optimizing and reporting on the effectiveness of your hashtag strategies.

Keyhole Features

  • Social Media Integration: Manages and monitors social media accounts directly.
  • Lead Generation: Captures and nurtures leads from social media channels.
  • ROI Reporting: Tracks the return on investment of social media campaigns.
  • Automated Publishing: Schedules and publishes content across multiple platforms.
  • Campaign Management: Plans and executes social media campaigns within the platform.

Try Mentionlytics for FREE

13. AgoraPulse

Best Feature: Analytics
Pricing Starts at: $49
Free Trial: ✅ 30 Days
Rating (G2): No Info
Perfect for: Agencies
Monthly Mention Quota Range: Fron 5K
Platforms: Facebook, Instagram, YouTube
Agorapulse Homepage

Agorapulse stands out as a top-tier social media management tool, especially for agencies, offering advanced social listening capabilities. Its interface is notably clean and user-friendly.

Setting up brand-monitoring parameters is straightforward, enabling you to track relevant conversations about your brand. It offers enhanced search refinement for YouTube and Twitter, allowing the exclusion of specific words from searches. The use of Boolean operators sharpens the focus of your listening. Additionally, you can specify location and language in your Twitter searches for more targeted results.

Agorapulse Features

  • Monitoring: Tracks brand mentions across various media channels.
  • Press Release Distribution: Distributes press releases to a wide network.
  • Media Database: Provides access to a comprehensive database of media contacts.
  • Analytics and Reporting: Measures the impact of press releases and media mentions.
  • Targeted Outreach: Reaches relevant media outlets and journalists.

Bonus: Best Alternatives for Agorapulse

Best Free Social Listening Tools

14. Google Alerts

A screenshot of Mention's Google Alerts setup intrusctions

Google Alerts is a powerful, free tool designed to keep users informed about specific topics of interest on the web. By setting up alerts, users can receive notifications via email whenever new content—such as news articles, blog posts, or research papers—matches their specified search terms.

This service is incredibly useful for staying up-to-date on the latest developments in a particular field, monitoring the web for mentions of one’s own name or business, or keeping an eye on emerging trends and stories. Its user-friendly interface allows for easy customization of alert frequency, source type, and language, making it a versatile tool for both personal and professional information tracking.

Google Alerts Features

  • Keyword Monitoring: Sends alerts for chosen keywords across the web.
  • Real-time Updates: Provides notifications as soon as mentions appear online.
  • Customizable Frequency: Allows users to choose how often to receive alerts.
  • Simple Interface: Facilitates easy setup and management of alerts.
  • Broad Reach: Monitors mentions across blogs, forums, and news sites.

15. Answer the Public

Answer the Public is a tool that reveals search volumes and trends related to a specific topic, brand, or product. It provides a detailed analysis of related search terms, enabling you to discover the questions people are asking and the comparisons they are making. This insight helps you gain a deeper understanding of their needs, challenges, and interests.

This tool offers a public version that is accessible at no cost, allowing for two free searches daily. For more extensive usage, individual plans begin at $9 per month, offering up to 100 searches each day.

Answer the Public Features

  • Search Listening: Reveals what people are asking about in search engines.
  • Data Visualization: Presents search data in visually engaging formats.
  • Trend Analysis: Identifies trending questions and topics.
  • Consumer Insight: Provides insights into consumer search behavior.
  • Content Inspiration: Suggests ideas for content based on popular searches.

Benefits of Using Social Media Listening Tools

Using a social listening tool is like having eyes and ears all over the digital world.

Besides the obvious benefits such as understanding your customers, finding influencers, and fixing your eyes on your competitors, using a social listening tool has many other advantages. Here are some of them:

Measure Brand Awareness and SoV

Tools that perform in-depth social listening usually have features that calculate the share of voice, and measure brand awareness.

These social listening KPIs let you benchmark your branding and marketing efforts to your competitors just by a glance. If you want to check whether your brand is more popular than your competitors, a share of voice charts can easily tell you the story.

For example, in the case of project management software, just by taking a look at this graph, you can easily detect which tool people are most talking about on X/Twitter.

Mentionlytics X SoV report

Simply by using language, channel, country, or time filters, you can modify and see more specific results. These tweaks can help you discover gaps, opportunities, weaknesses, and strengths of your/competitors’ brand.

Back to our social listening example, here you can see for example, that While Trello has the highest number of social mentions on X/Twitter, Asana is creating a better buzz on YouTube by focusing on video marketing.

Mentionlytics Youtube SoV report

Bear in mind that this is just a snapshot of a limited period. The fact that Asana has the highest share of voice on YouTube could be due to several factors, such as its popularity, its marketing efforts, or the fact that it is a more well-known brand.

Looking at the share of voice for each tool over time could give you an indication of which tool is gaining or losing momentum. It could also help you to identify any trends in the project management industry.

By doing similar comparisons using your brand or product, you can easily detect where and how your brand awareness needs to be improved, and take actions to fix that.

Protecting Your Brand Reputation

The risk of a bad online brand reputation is no joke.

90% of consumers report not visiting a business with a bad reputation ever again. Not only that,  a bad reputation makes 87% of consumers even reverse a purchase decision after reading negative news or reviews about a business online.

What even makes it worse is that negative word of mouth or NeWoM can easily turn into a snowball of negative comments in your channels.


How destructive these comments are?

Well, to restore a brand’s reputation tarnished by one negative review, at least 40 positive customer experiences are necessary.

To protect your brand, you need to keep your eyes on negative comments and act fast before it escalate to a full PR crisis.

Thanks to AI social listening features like sentiment analysis, not only you can segment these mentions, but also you get immediately informed when something fishy or important is going on.

Identifying Niche Trends

Using social media listening tools, you’ll notice the changes and trends in the industry and niche over time.

For example, by checking the most frequently used phrases that accompany your competitors’ mentions you can easily detect the buzzwords of your industry.

Trends of mentioning project management tools on social media

Trends of mentioning project management tools on social media

This can help you to curate new content and helps you to prioritize what product/feature to promote.

How to Choose the Right Social Listening Tool?

Overwhelmed by the number of social listening tools available? Here are some factors that help you decide what is the best match.

Coverage: This might be the most important factor when choosing a social listening tool. Some of these tools are limited to monitoring social media platforms like Instagram, Facebook, TikTok, and X/Twitter, whereas the others cover all web, including blogs, review websites, forums, etc. If you want 360° surveillance of your brand, our suggestion is to only choose the tools that cover both types of sources.

Critical social listening features: While some tools simply fetch and report raw data (your mentions only), others have advanced built-in features that help you understand the user’s behavior and perceptions of your brand.

To have thorough, insightful, and smooth social listening, check if your shortlisted tools have these specific features:

  • Sentiment Analysis: Determines the accumulated and individuals’ attitudes toward your brand by labeling the mentions as positive, negative, or neutral
  • Real-Time Monitoring: How long it takes the tool to send a notification when something new is up? This feature is most important when it comes to PR crisis management as negative comments on social media can quickly escalate to worse.
  • Complete Listening: You don’t want to miss a single mention; so, in your free trial, test if the tool actually fetches all the mentions.
  • Analytical Capabilities: Does your listening tool offer customized reports containing all the important KPIs you need to unlock your mentions’ meaning? Look for features like trend detection, influencer identification, and distribution of mentions (country/language).
  • Competitor analysis: Much like people, No brand is an island. Look for features like a share of voice and availability to set a separate tracker for other brands.

Pricing: Your social listening tool is not a one-time purchase and you either pay monthly or yearly. Since it’s an ongoing project, it’s important to consider your budget very carefully.

Depending on the features, and the size of your business, pricing for social listening tools ranges from 0$ to even thousands of dollars. However, there are several tools that cover a wide range of features and still offer reasonably priced plans.

Check if your tool:

  • Offers a wide range of prices for businesses of all sizes,
  • Have discounted yearly plans
  • Possibility of scaling up the plan based on your need

Ease of Use: You’re going to use your social listening tool on a daily basis. So, it’s important to choose one that

  • Offers customization for a better experience. For example, filters, tailor-made alerts, white-label reports,…
  • Have a personal onboarding for customers
  • Allows you to export and share data
  • Great customer support to walk you through features
  • Have features like labels and tags for a smoother team collaboration
  • Have a mobile app
  • Integrates with other tools like Slack

7 Tips to Make the Most of Your Social Listening Tool

Social listening can be tricky sometimes. Here are some tips that help you use your tool in the best way:

1. Use Advanced Query Construction

Building an effective query is like casting a net into the sea of social chatter – you want to catch relevant conversations without bringing in unrelated chatter. You can use a Boolean search query to achieve this. If you’re a tech company, for instance, tracking just the keyword “Apple” might bring in conversations about fruit. Using advanced queries such as “Apple -fruit” can help filter out irrelevant mentions.

boolean search using Mentionlytics social listening tool

Boolean Search by Mentionlytics

2. Set Automate Alerts

Immediate responses to customer queries or issues can greatly improve brand reputation. Set up alerts on your social listening tool for phrases like “Can anyone help” or “problem with” along with your brand name, so you can quickly address customer concerns.

3. Use Segmentation

Divide your data based on certain parameters to get more specific insights. For instance, segment mentions by geography to understand how sentiments vary across regions. This could be valuable for a multinational brand, tailoring its messaging per region.

4. Track Trends Over Time

Identify shifts in sentiment or emerging trends by tracking data over time on your social media listening tool. For example, a gaming company might track sentiment towards their game over several months to assess the impact of updates or bug fixes.

Mentionlytics Reports

Share of Voice Report by Mentionlytics

5. Customize Dashboards

Tailor your social listening tool’s dashboards to highlight the data that’s most relevant to you. If you’re a marketing manager more interested in sentiment analysis and brand mentions, make sure these are prominent on your dashboard.

6. Leverage AI Capabilities

Many tools offer AI features that can identify patterns and trends in large volumes of data. For instance, they might identify a sudden increase in negative sentiment, helping you spot and address a potential crisis early.

SIA an AI tool by Mentionlytics

AI-driven insights by Mentionlytics Intelligent Assistance

7. Regularly Refine Your Social Listening Strategy

Your social listening strategy should be fluid. As your brand evolves, new products are launched, or recent trends emerge in your industry, adjust your keywords and queries to match these changes.

Try Social Listening Tools for Free

These are some of the best social listening tools that keep you in the loop of every activity. These will consider what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

Want to have a taste of it for free? Then try Mentionlytics for free to see who’s talking about your brand!

Try Mentionlytics for FREE


What is a social listening tool?

A social listening tool is a software application that allows businesses to monitor and analyze online conversations about their brand, products, or industry. These tools can track mentions on social media platforms, blogs, forums, news sites, and more.

How do social listening tools work?

Social listening tools work by crawling the web and gathering data based on specific parameters, such as keywords, hashtags, or brand names. The tool then aggregates and analyzes this data to provide insights, such as sentiment analysis, trend identification, or audience demographics.

Can these tools help me understand my competition?

Yes, many social listening tools allow you to track mentions of your competitors, giving you insights into their online reputation, customer sentiment, and more. This can help inform your own marketing strategies and identify opportunities in the market.

How can I use the data from social listening tools?

You can use the data from social listening tools in a variety of ways, including reputation management, customer service, product development, competitor analysis, and marketing strategy. The insights you gain can help you make informed decisions and engage more effectively with your audience.

Can these tools track conversations in different languages?

Many social listening tools have the capability to track conversations in multiple languages. However, the effectiveness can vary between tools, so if this is an important feature for you, make sure to check this during your evaluation process.

Can I track historical data with social listening tools?

Some social listening tools can provide access to historical data, which can be useful for identifying trends over time or analyzing past campaigns. However, the availability and extent of historical data can vary between tools.

Can social listening tools analyze visual content?

Some advanced social listening tools can analyze visual content to some extent, such as identifying brand logos in images or videos. However, this is a relatively new feature and may not be available or fully accurate in all tools.

Rezvan Golestaneh

About Rezvan Golestaneh

Content manager at Mentionlytics who likes to write about social media! She's a Potterhead, resistant to caffeine overdose, and loves listening to music she's never heard before.