Over the years, social media platforms became one of the most important channels to reach potential customers, increase brand visibility, and run successful marketing campaigns. Last year, the number of social media active users jumped to almost 3.5 billion. That is nearly 60% of the global population, and more than 360 million of them joined the social media space in 2019 only. Here are some other social media fun facts. Did you know that over 500 million Instagram users visit the platform daily? Or that 80% of leads generated from B2B business comes from LinkedIn? When efficiently adopted, social media marketing tips can help to generate traffic and sales for any business. Plus, it’s cost-effective and offers a ton of benefits. Still, finding the way to achieve that can be a bumpy road, especially if you are just starting out and still learning how to use social media to build a brand. Here are the top 10 social media marketing tips on how to supercharge your social media strategy.
#1 Use the Right Social Media Tools
Finding the right tools is one of the essential things in building a successful marketing campaign. The right social media tool will save you a lot of time and ensure your strategy runs effortlessly.
The first step is choosing the automation tool to schedule your social media content. However, if you are serious about building a top-notch online reputation, you will have to use a social media monitoring tool to monitor your presence. Otherwise, you could soon feel like you are drowning with overwhelm, tracking every single post, and comment to figure out what customers think about your brand.
For example, the Mentionlytics’ Social Intelligence Advisor – SIA is an easy-to-use solution that helps you monitor and manage your online reputation 24/7 effortlessly. By using artificial intelligence to analyze each new mention, SIA tracks comments and monitors the engagement of the social media community. It automatically filters negative reviews and helps you react instantly- everything you need to keep a top-notch brand image.
#2 Connect and Engage Your Audience
The social media platforms are an amazing tool to expand a reach and bring in new clients, mainly because they allow businesses to engage and interact with customers in a way impossible otherwise. Retweeting, always replying to comments on a Facebook fan page, or engaging in a group with a similar target audience are smart ways to connect with the social media audience.
However, keep in mind that engagement is much more than merely addressing customer concerns. Try going a step further and connect with potential customers and brand advocates by monitoring topics relevant to your business. Also, people want to engage with brands that they can relate to and with stories that interest and inspire them. Therefore, it’s crucial to keep all your social media content true to your personality, customers, and business. Building a strong, authentic connection with the social media audience leads to targeted customers landing directly on your website and purchasing your products.
#3 Be Social, not Promotional
Practicing intrusive, traditional marketing on your social media channels is nothing but a sure way of putting your customers off. Your followers want to establish a real connection, the one that will make them trust you.
So, don’t be one of those brands who use social media to only talk about themselves. Of course, you can promote on Facebook, LinkedIn, and Twitter, but don’t exaggerate. Otherwise, the results could surprise you.
Instead, show the social side of your brand, and become a company known for helping others in as many ways as possible. That way, your social media audience will start trusting you, and if they believe you, they will make a purchase decision.
#4 Create Stunning Images
Did you know that brain can process visual information 60,000 faster than text? No wonder that content with images receives a 94% increase in views. That is why creating stunning images for your social media channels has to be a top priority.
Suppose you want your target audience to note you. In that case, you will have to make high-quality cover photos for each social media platform, Twitter, Instagram, and Facebook posts and create infographics. Also, make your graphics and images eye-catching and keep them related to your brand.
#5 Use the Power of Artificial Intelligence
Artificial intelligence tools can help businesses on a large scale, no matter their size or the branch. They are a fantastic way to gather and analyze data, make business processes much more manageable, and create a better overall user experience. It has also become a powerful tool for marketers, and something they have to include in their marketing practices to boost ROI and get better results.
So, no matter if you decide to use AI to create chatbots, personalize emails, streamline interacting with customer questions, set up a social media campaign, or predict new trends, it will definitely save your time and budget.
Even if you are still not utilizing the benefits of artificial intelligence technology, take this year to prepare your business to jump on board. There is no better time to start testing the many ways AI technology can help your business.
#6 Consider Influencer Marketing
Almost 75 percent of customers will reach for product recommendations on the social media platforms before making a purchase, and influencers are on the top of their lists.
That is why influencer marketing campaigns became a great way to quickly reach a big target and boost brand authority and awareness. Influencers have a large community of social media followers who trust their opinion. This strong bond between the influencers and their audience is crucial for trusting promoted brand messages.
Influencer marketing is also a great tool to increase ROI. Many companies reported earning around $7 for $1 invested in influencer campaigns. It also improves search ranking and builds customers’ trust and loyalty. If the influencer believes in a product and gives a useful review, his followers will start trusting the brand.
#7 Utilize Data Analytics
The growth of the Internet, smart technologies, and social media allowed organizations to gather and use more measurable data than ever before. Data analytics is essential for strategic business and marketing decisions, and it provides much more than counting website views and likes. Still, the compilation of this raw data alone does not provide the meaningful insights needed to make strategic decisions.
However, to optimize conversion rates and increase sales, businesses need to use specialized tools like Microsoft BI, Xplenty, or HubSpot. That way, they can access more information regarding their customers and get more detailed insights regarding their preferences and behaviors.
#8 Start Livestreaming
An average customer will do thorough research before making a purchase, and video content is a fantastic way to support his buying decision. Why live streaming? Because it’s a simple, fun, and engaging way of presenting anything you want; a new product, service, blog, or idea.
Statistics show that more than 80% of social media users will more likely watch a live video than read any content. They want more live-stream content because they prefer a personalized approach and the ability to interact.
Live streaming is a great marketing tool for growing business and driving sales because it makes viewers feel informed, involved, connected to the world, and excited. Therefore, this kind of interactive content gets them in touch with the brand and makes them feel passionate about the latest products. Plus, it’s amazingly efficient; nearly 70% of people who watch live stream content will purchase.
#9 Reach Your Audience Through the Omnichannel Marketing
The cross-platform or omnichannel marketing is designed to help you reach the target audience regardless of the software or hardware it uses. This provides your potential customers with a seamless interaction with the brand.
For example, if you have a brick-and-mortar store, you could text messages to inform customers about the latest deals available in the webshop. On the other hand, the website can display online offers that are also available in the brick-and-mortar store. That way, the customers can purchase the preferred items without waiting for delivery. This interrelated and integrated user experience provides a unique opportunity to convert the potential customer into a buyer.
#10 Optimize Your Website for Voice Optimization
Today, more and more online interactions occur via voice commands, with millions of potential customers preferring speaking over typing. To utilize this trend, you need to optimize your website for voice search. Statistics show the majority of voice searches are for local products and services. If your business also relies on local clients, make sure your website includes SEO keywords with your location.
Also, keep in mind that voice searches are mostly expressed in the form of a question. So, if your website is optimized with the FAQs section, it provides a better chance to capture these searches.
Supercharge Your Social Media and Digital Marketing Strategy
The continually growing and evolving digital marketing industry has led to impatience on the part of the consumers. Studies suggest that an average viewer will form an opinion about your website and services in only 0.05 seconds.
To make the best of that limited time frame, you need to include new trends and technologies into a marketing strategy. When used right, the new approaches and innovations will make your marketing efforts much simpler.