With more than 1.1 billion active monthly users, Instagram has become the second most accessed social network behind Facebook. Millions of people go through around 500 million Instagram Stories each day, offering a dramatic reach for brands.
More than 25 million businesses have already become aware of the huge marketing opportunities Instagram provides them. If you are not one of them and still have second thoughts about running your business Instagram account, here are a few interesting facts; the vast majority of Instagram users, or more than 90% of them, follow at least one business. More than 80% of them use the platform to discover new services or products. Moreover, nearly 40% of decision-makers in the B2B industry use the platform to research new products or services.
So, yes, it’s never too late to start using Instagram to reach your target audience. Sure, competition in Instagram marketing can be fierce, but with these Instagram marketing tips, we’ll help you do it the right way.
#1 Content, Captions, and Hashtags
Instagram is a visual platform, so make your posts attractive and eye-catching. Your videos and photos have to be sharp and composed well. If you are using images, make sure they are beautiful and exciting. And most importantly, if you want to engage followers, your content needs to tell a story. Behind-the-scene photos of your office or storefront or quotes and text-based images will do just fine.
Pay special attention to your captions because your written content is equally important as visual content and brand look. Keep in mind that most people will only glance at the first few lines of text that appear in the Instagram feed. So, make those lines interesting and eye-catching.
Hashtags are an amazing way to reach more followers, increase engagement and brand awareness, so use them wisely. A little research to find the most trending Instagram hashtags related to your topic would be a wise technique that could help you gain new followers. So, choose niche-specific words, and don’t exaggerate using all 30 you are allowed to.
Our guide on using hashtags suggests avoiding overtly popular hashtags on Instagram that have over one million posts – because these are so heavily saturated, they will only attract spam bots to your posts, instead of actual engagement!
#2 Use the Power of Instagram Stories
Did you know that businesses post one-third of the most-viewed Instagram Stories?
Instagram Stories provide an opportunity not only to connect but to build a relationship with your followers. They give you a chance to engage with your followers one-on-one, however, they disappear after just 24 hours. That is why they have to be authentic and stand out.
A good Instagram Story always has a message, which is better to be used in the first three seconds. You can also use call to action, and make sure that each Story has a consistent brand identity. As one of the crucial parts of your Instagram strategy, Stories are a great way to give your viewers valuable information or link.
Bonus: Learn about the Best Times to Post on Instagram.
#3 Add Instagram Stories Highlights
The third of our Instagram marketing tips is to use Instagram Stories Highlights because they are a fantastic way for businesses to promote their products, services, and brand.
They have a prime location between Instagram feed and bio, making them perfect for helping new visitors discover your business and direct them to the most exciting content. The best thing is that they can stay permanently on your profile.
Instagram Highlights are a creative way to show off your products, market your business and drive traffic.
#4 Connect with Fans Through Instagram Live
Did you know that nearly 70% of people who watch live stream content will purchase? Livestreaming is a fun and engaging way to present anything you want, from blog or idea to product or service. Social media users want more live-stream content because they love the personalized approach and the ability to interact.
Unlike pre-recorded Instagram Stories or IGTV videos, the live feature allows you to easily connect with your followers in an authentic way. Plus, you can receive questions and comments from your Instagram audience in real-time, making it a powerful tool for building a strong connection between your brand and customers.
The Live feature is a smart way to highlight your business offerings, especially if you know that more than 80% of people choose live video over social posts from a brand.
#5 Try Instagram Reels
Instagram Reels is Instagram’s latest video feature, so far available in 50 countries and all the US. Users can record 15-30 second videos on the platform, similar to TikTok, allowing brands to generate new and creative content reaching a wider Instagram audience.
When well-integrated into your social media strategy, Instagram Reels can help you boost your reach, develop more engaging and original content, engage with followers and communicate the brand message.
Depending on your target audience, business or industry, you can use them to present a new product or service, post a successful case study, generate more leads or make your brand more authentic.
#6 Set up an Instagram Shop
To help businesses face the challenges of switching their sales online during the ongoing COVID-19 crisis, Instagram introduced a Shop feature. This new shopping experience enables Instagram users to buy things they want from the brands they love directly from the social media platform.
By clicking the “View Shop” button on your Instagram page, followers can easily reach your shop and seamlessly explore products and collections without leaving the app. A great way to offer your Instagram followers something more.
#7 Use Analytics to Improve Your Performance
Even if you are getting good at your Instagram marketing, you can always do better. That is why you should start using the power of analytics to learn from what you have already done, especially when it comes to analyzing Instagram hashtags.
However, Instagram still doesn’t offer built-in, in-depth analytics like Facebook. Sure, you can get some limited data through your business account, such as impressions, engagement, follower growth, and reach. But to truly understand how your Instagram hashtags are performing and to access more in-depth Instagram metrics, you will have to use a specialized third-party solution.
Mentionlytics can help you see the big picture of what is being said about your brand, any keywords you use, or even your competitors. It also provides analytics for Instagram hashtags, helping you understand which ones drive the most engagement. This smart tool helps you discover relevant mentions, define trolls, find the top influencers, and filter all the results by sentiment, keyword, or language.
Measuring those metrics will point your Instagram efforts in the right direction and make your account perform well.
If you still feel unsure of how to get started, follow these Instagram marketing tips. They will help you reach your Instagram target audience and social media goals more quickly!