About Anna Bezani

Anna is a Digital Marketing specialist and User Experience Designer. She is also a marketing executive in Mentionlytics. Follow Anna on Twitter


Nowadays, customers have unparalleled freedom as they get to decide the brands they buy from and the products they use. As a result, modern-day buyers know what they want and don't expect anything less than consistently tailored experiences.



Instagram has an advertising audience of more than 1.16 billion people, which offers dramatic reach for brands. 90 percent of Instagram users follow at least one business account. Naturally, the competition on the platform is cut-throat and fierce. Hence, the businesses keep looking for something appealing that connects more with the audience and helps them outshine.



Social media has grown from a simple communication tool to a global phenomenon in the past twenty years. The future is now, and it's happening online. As social media becomes more ubiquitous, businesses and individuals look for new and innovative ways to utilize it.




The rise of social media has enabled brands to engage in real-time, instant communication with their clients and audiences. A capability considered integral for customer feedback and marketing purposes.





TikTok is comparatively new as a social media platform, but it has become popular over the last year or so, amassing a massive user base. This includes 689 million active users across the globe using TikTok hashtags to get more followers.



Are you hearing a lot of buzz around Twitch Marketing? Here’s all that you need to know. Twitch is the world’s largest online video game streaming platform owned by Amazon that has got insanely popular amongst the youth.



Planning for an Instagram marketing strategy? Use Instagram tools to maintain a powerful presence on Instagram! Instagram has become one of the powerful marketing avenues with 1 billion active users, which makes it the second most ranked network.